<![CDATA[Articles by Dave Morgan]]> urn:uuid:37a30fd3-8ada-a3c4-9a03-811414b9aed3 2013-05-25T14:34:23-04:00 AdAge Staff Articles by Dave Morgan <![CDATA[Time for TV Networks to Guarantee Big Bundled Audiences, Quickly]]> urn:uuid:efb16b10-cfdf-ba8d-0da4-dfd64da961a2 Dave Morgan <![CDATA[Want to Shift Ad Dollars Out of TV Into Web Video? Good Luck With That]]> urn:uuid:9429e4fa-73cc-247f-562b-5917b0d2931f Dave Morgan <![CDATA[It's Time to Kill the Day-Part in TV Advertising]]> urn:uuid:28eadc42-62f7-dbb7-5f10-35172d921026 Dave Morgan <![CDATA[Why Is the TV Ad World So Hard for Silicon Valley to Understand?]]> urn:uuid:29345e8a-4b03-5087-8aba-474796dc0457 Dave Morgan <![CDATA[Where Are TV and Video Advertising Headed? My 10 Bets for 2020]]> urn:uuid:eea5ec29-94fc-b8f2-72d5-9fe463fbd9e9 Dave Morgan <![CDATA[A Yahoo-Branded TV? Smart Content Players Will Own the Devices, Too]]> urn:uuid:381af16d-e992-22c4-2e60-1a67cdb9aefa Dave Morgan <![CDATA[Ready to Put a Yahoo TV in Your Living Room? (Don't Laugh, It Could Happen)]]> urn:uuid:f44eb718-628d-0287-9457-23c1110d0b5f Dave Morgan <![CDATA[Think Web Video Can Challenge Upfronts and TV? Fuhgeddaboudit!]]> urn:uuid:11864130-ddfd-8137-c08b-a8b4807f86fe Dave Morgan <![CDATA[Sorry, the Internet Can't Fix TV's Reach Problem]]> urn:uuid:74a4857c-a6b4-2929-7443-13fd7113dadb Dave Morgan <![CDATA[TV Has A Growing Reach Problem]]> urn:uuid:ce4c65f7-adfe-f719-98db-29fec9f6d8b4 Dave Morgan <![CDATA[It's Time for 'Mad Men' to Play 'Moneyball']]> urn:uuid:8255c074-b451-73ec-ff6c-388ee1b97920 Dave Morgan <![CDATA[TV's Digital Age Will (Truly) Arrive In 2017]]> urn:uuid:b66f5167-508f-80af-7ed3-4b4248556ade Dave Morgan <![CDATA[Where the Hispanic Viewers Are (Not Just on Univision)]]> urn:uuid:3e11383e-0e70-de05-21df-740f7c770df4 Dave Morgan <![CDATA[Audience vs. Environment: Will Data-Driven Buying Tip Debate?]]> urn:uuid:2929cf41-84b7-f516-59d4-6461b5f90797 Dave Morgan <![CDATA[How Advertisers May Buy the NFL, Even if Season Is Lost]]> urn:uuid:66012813-dae3-8f44-4b9d-4b8e1245f422 Dave Morgan <![CDATA[The Lowly Ad 'Impression' Has Become Meaningless, So Lets Kill It]]> urn:uuid:32476163-b979-0055-eadd-1e55f397a95a Dave Morgan <![CDATA[The End of the Shared Media Experience?]]> urn:uuid:8a1cfe71-b8c3-fc3c-aa00-2c6360b95483 Dave Morgan <![CDATA[The End of Advertising and Media as We Have Known It]]> urn:uuid:e4002280-402a-1a10-c19b-edf4f811c6b1 Dave Morgan