<![CDATA[Articles by Dave Morgan]]> http://adage.com/rss-author.php?id=2404 en-us 120 <![CDATA[Time for TV Networks to Guarantee Big Bundled Audiences, Quickly]]> http://adage.com/article/special-report-tv-upfront/time-tv-networks-guarantee-big-audiences-quickly/240847/ Tue, 30 Apr 2013 14:00 EDT Dave Morgan <![CDATA[Want to Shift Ad Dollars Out of TV Into Web Video? Good Luck With That]]> http://adage.com/article/digitalnext/shift-ad-dollars-tv-web-video-good-luck/240393/ Fri, 15 Mar 2013 14:32 EDT Dave Morgan <![CDATA[It's Time to Kill the Day-Part in TV Advertising]]> http://adage.com/article/digitalnext/time-kill-day-part-tv-advertising/239045/ Tue, 08 Jan 2013 10:00 EST Dave Morgan <![CDATA[Why Is the TV Ad World So Hard for Silicon Valley to Understand?]]> http://adage.com/article/digitalnext/tv-ad-world-hard-silicon-valley-understand/238333/ Thu, 15 Nov 2012 10:48 EST Dave Morgan <![CDATA[Where Are TV and Video Advertising Headed? My 10 Bets for 2020]]> http://adage.com/article/digitalnext/tv-video-advertising-headed-10-bets-2020/237916/ Tue, 23 Oct 2012 10:11 EDT Dave Morgan <![CDATA[A Yahoo-Branded TV? Smart Content Players Will Own the Devices, Too]]> http://adage.com/article/viewpoint/smart-content-players-devices/236962/ Sun, 02 Sep 2012 00:00 EDT Dave Morgan <![CDATA[Ready to Put a Yahoo TV in Your Living Room? (Don't Laugh, It Could Happen)]]> http://adage.com/article/digitalnext/ready-put-a-yahoo-tv-living-room-laugh-happen/236909/ Wed, 29 Aug 2012 10:30 EDT Dave Morgan <![CDATA[Think Web Video Can Challenge Upfronts and TV? Fuhgeddaboudit!]]> http://adage.com/article/special-report-digital-content-guide/web-video-challenge-upfronts-tv-fuhgeddaboudit/234684/ Sun, 13 May 2012 00:00 EDT Dave Morgan <![CDATA[Sorry, the Internet Can't Fix TV's Reach Problem]]> http://adage.com/article/digitalnext/internet-fix-tv-s-reach-problem/233110/ Mon, 05 Mar 2012 10:25 EST Dave Morgan <![CDATA[TV Has A Growing Reach Problem]]> http://adage.com/article/digitalnext/tv-put-mass-mass-media-anymore/232988/ Tue, 28 Feb 2012 10:00 EST Dave Morgan <![CDATA[It's Time for 'Mad Men' to Play 'Moneyball']]> http://adage.com/article/digitalnext/time-mad-men-play-moneyball/232128/ Tue, 17 Jan 2012 09:49 EST Dave Morgan <![CDATA[TV's Digital Age Will (Truly) Arrive In 2017]]> http://adage.com/article/digitalnext/tv-s-digital-age-arrive-2017/231972/ Mon, 09 Jan 2012 10:59 EST Dave Morgan <![CDATA[Where the Hispanic Viewers Are (Not Just on Univision)]]> http://adage.com/article/digitalnext/hispanic-viewers-univision/230429/ Fri, 14 Oct 2011 08:00 EDT Dave Morgan <![CDATA[Audience vs. Environment: Will Data-Driven Buying Tip Debate?]]> http://adage.com/article/digital/audience-environment-data-driven-buying-tip-debate/226843/ Wed, 06 Apr 2011 15:47 EDT Dave Morgan <![CDATA[How Advertisers May Buy the NFL, Even if Season Is Lost]]> http://adage.com/article/digitalnext/replacing-nfl-audiences-set-top-box-data-point/149414/ Tue, 15 Mar 2011 14:16 EDT Dave Morgan <![CDATA[The Lowly Ad 'Impression' Has Become Meaningless, So Lets Kill It]]> http://adage.com/article/digitalnext/time-kill-universal-ad-impression/148742/ Wed, 09 Feb 2011 10:11 EST Dave Morgan <![CDATA[The End of the Shared Media Experience?]]> http://adage.com/article/digital/end-shared-media-experience/125700/ Mon, 17 Mar 2008 00:00 EDT Dave Morgan <![CDATA[The End of Advertising and Media as We Have Known It]]> http://adage.com/article/digital/end-advertising-media/110442/ Mon, 10 Jul 2006 14:11 EDT Dave Morgan