<![CDATA[Articles by David Berkowitz]]> http://adage.com/rss-author.php?id=2462 en-us 120 <![CDATA[Wearable Technology Lets Us Track Consumers' Activity as Never Before]]> http://adage.com/article/digitalnext/wearable-technology-newest-advertising-frontier/241211/ Thu, 02 May 2013 10:00 EDT David Berkowitz <![CDATA[What Grumpy Cat Taught Me About What Really Drives SXSW]]> http://adage.com/article/digitalnext/grumpy-cat-taught-drives-sxsw/240320/ Wed, 13 Mar 2013 10:45 EDT David Berkowitz <![CDATA[Want to Get Value Out of SXSW? Stop Looking for the Next Big Thing]]> http://adage.com/article/special-report-sxsw/sxsw-stop-big-thing/240197/ Thu, 07 Mar 2013 10:22 EST David Berkowitz <![CDATA[Your Go-to Guide to Keeping Up With Startups]]> http://adage.com/article/guest-columnists/guide-keeping-startups/239988/ Wed, 27 Feb 2013 11:00 EST David Berkowitz <![CDATA[Scoring the 5 Trends for Marketers at CES]]> http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/ Tue, 15 Jan 2013 09:33 EST David Berkowitz <![CDATA[Five Trends Marketers Need to Watch at CES]]> http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Fri, 04 Jan 2013 09:14 EST David Berkowitz <![CDATA[The Verdict for Brands in PeopleBrowsr vs. Twitter]]> http://adage.com/article/digitalnext/verdict-brands-peoplebrowsr-twitter/238564/ Fri, 30 Nov 2012 09:24 EST David Berkowitz <![CDATA[Google's Fight to Kill Search by 2020]]> http://adage.com/article/digitalnext/google-s-fight-kill-search-2020/238362/ Fri, 16 Nov 2012 10:04 EST David Berkowitz <![CDATA[Furby Ushers in Era of Attachment Marketing]]> http://adage.com/article/digitalnext/furby-ushers-era-attachment-marketing/237434/ Wed, 26 Sep 2012 09:30 EDT David Berkowitz <![CDATA[Why Twitter Makes Us Care When Even Minor Celebrities Die]]> http://adage.com/article/digitalnext/twitter-makes-care-minor-celebrities-die/237011/ Wed, 05 Sep 2012 10:18 EDT David Berkowitz <![CDATA[Time to Kill the Agency 'Lunch and Learn']]> http://adage.com/article/digitalnext/time-kill-agency-lunch-learn/236399/ Tue, 31 Jul 2012 09:02 EDT David Berkowitz <![CDATA[Why Startups Don't Like Working With Agencies]]> http://adage.com/article/digitalnext/startups-working-agencies/235622/ Tue, 26 Jun 2012 10:00 EDT David Berkowitz <![CDATA[How Brands Should Evaluate Startups]]> http://adage.com/article/digitalnext/brands-evaluate-startups/234898/ Tue, 22 May 2012 09:42 EDT David Berkowitz <![CDATA[What If the Real 'Winner' of SXSW Was … AmEx?]]> http://adage.com/article/digitalnext/real-winner-sxsw-amex/233301/ Wed, 14 Mar 2012 10:20 EDT David Berkowitz <![CDATA[Why There Won't Be Another Twitter at SXSW]]> http://adage.com/article/digitalnext/twitter-sxsw/233214/ Fri, 09 Mar 2012 10:07 EST David Berkowitz <![CDATA[10 Things to Know About Location Right Now]]> http://adage.com/article/digital/10-things-location/233020/ Thu, 01 Mar 2012 06:00 EST David Berkowitz <![CDATA[Five Key Things to Know About CES]]> http://adage.com/article/digitalnext/key-things-ces/232074/ Thu, 12 Jan 2012 14:00 EST David Berkowitz <![CDATA[Why 'Pages' on Google+ Isn't Just Another Facebook]]> http://adage.com/article/digitalnext/pages-google-facebook/230856/ Mon, 07 Nov 2011 13:11 EST David Berkowitz <![CDATA[OK, You're Underwhelmed, but Here's Why iPhone 4S Is a Big Deal for Marketers]]> http://adage.com/article/digitalnext/apple-iphone-4s-a-big-deal-marketers/230210/ Tue, 04 Oct 2011 18:29 EDT David Berkowitz <![CDATA[Facebook to Marketers: Time to Make Your Apps More Social]]> http://adage.com/article/digitalnext/facebook-marketers-time-make-apps-social/230053/ Mon, 26 Sep 2011 14:41 EDT David Berkowitz <![CDATA[Costanza, Has Google Got a Wallet for You]]> http://adage.com/article/digitalnext/costanza-google-a-wallet/227813/ Fri, 27 May 2011 14:00 EDT David Berkowitz <![CDATA[Live From SXSW, the Death of the Social Check-in]]> http://adage.com/article/digitalnext/live-sxsw-death-social-check/149374/ Mon, 14 Mar 2011 11:08 EDT David Berkowitz <![CDATA[Three Ways Facebook's Redesign Should Be Changing Your Marketing Strategy]]> http://adage.com/article/digitalnext/facebook-s-redesign-change-marketing-strategy/149322/ Thu, 10 Mar 2011 10:00 EST David Berkowitz <![CDATA[Why You Don't Need a Tablet Marketing Agency]]> http://adage.com/article/digitalnext/a-ipad-tablet-marketing-agency/148055/ Fri, 07 Jan 2011 11:13 EST David Berkowitz <![CDATA[A Moment in the Sun Will Evaporate RockMelt]]> http://adage.com/article/digitalnext/web-browser-rockmelt-cuil/146990/ Wed, 10 Nov 2010 10:21 EST David Berkowitz <![CDATA[Why Facebook Gobbled Up File-Sharing Startup Drop.io]]> http://adage.com/article/digitalnext/facebook-acquiredp-file-sharing-startup-drop-io/146826/ Tue, 02 Nov 2010 07:50 EDT David Berkowitz <![CDATA[Your Mobile Marketing Plan in Four Easy Steps]]> http://adage.com/article/digitalnext/mobile-marketing-plan-easy-steps/145881/ Tue, 14 Sep 2010 16:20 EDT David Berkowitz <![CDATA[Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive]]> http://adage.com/article/digitalnext/digital-marketing-type-consumer-check-apps/145530/ Wed, 25 Aug 2010 10:00 EDT David Berkowitz <![CDATA[Silicon Valley Pans for Madison Avenue Gold]]> http://adage.com/article/digitalnext/advertising-silicon-valley-pans-madison-avenue-gold/143288/ Wed, 14 Apr 2010 11:41 EDT David Berkowitz <![CDATA[Agencies Will Be Tempted by IPad's Sizzle, Not Strategy]]> http://adage.com/article/digitalnext/agencies-tempted-ipad-s-sizzle-strategy/143206/ Fri, 09 Apr 2010 15:18 EDT David Berkowitz