<![CDATA[Articles by Judy Shapiro]]> http://adage.com/rss-author.php?id=2834 en-us 120 <![CDATA[Is a Startup Bust Just Around the Corner?]]> http://adage.com/article/digitalnext/a-tech-startup-bust-corner/240501/ Tue, 26 Mar 2013 09:30 EDT Judy Shapiro <![CDATA[Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level]]> http://adage.com/article/digitalnext/hyper-local-marketing-trends-street-fight-level/239317/ Tue, 22 Jan 2013 10:44 EST Judy Shapiro <![CDATA[Get Ready for Five Big Sentiment Shifts in 2013]]> http://adage.com/article/digitalnext/ready-big-sentiment-shifts-2013/238746/ Thu, 13 Dec 2012 10:25 EST Judy Shapiro <![CDATA[The Problem With Impressions]]> http://adage.com/article/digitalnext/problem-impressions/238134/ Mon, 05 Nov 2012 07:48 EST Judy Shapiro <![CDATA[The Great Divide: Agencies and Tech Innovators Need to Get on the Same Page]]> http://adage.com/article/digitalnext/agencies-tech-innovators-page/236842/ Mon, 27 Aug 2012 10:30 EDT Judy Shapiro <![CDATA[The Key Issue Isn't Free or Paid Media, but 'How Can We Regain Consumers' Trust?']]> http://adage.com/article/digitalnext/key-issue-free-paid-media-regaining-trust/236262/ Tue, 24 Jul 2012 09:55 EDT Judy Shapiro <![CDATA[When Hacker Culture Collides With Business Reality]]> http://adage.com/article/digitalnext/hacker-culture-collides-business-reality/235040/ Wed, 30 May 2012 10:19 EDT Judy Shapiro <![CDATA[What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign]]> http://adage.com/article/digitalnext/marketers-learn-internet-industry-s-anti-sopa-campaign/232308/ Wed, 25 Jan 2012 08:00 EST Judy Shapiro <![CDATA[Hey, Klout, What Are You Really Measuring?]]> http://adage.com/article/digitalnext/hey-klout-measuring/230997/ Tue, 15 Nov 2011 09:00 EST Judy Shapiro <![CDATA[New Top-Level Domains Will Bring Opportunity, Headaches For Marketers]]> http://adage.com/article/digitalnext/top-level-domains-bring-opportunity-headaches-marketers/230638/ Wed, 26 Oct 2011 10:55 EDT Judy Shapiro <![CDATA[Are You Ready For One of the Biggest Changes on the Internet in a Decade?]]> http://adage.com/article/digitalnext/ready-biggest-internet-a-decade/230505/ Wed, 19 Oct 2011 10:33 EDT Judy Shapiro <![CDATA[Why Google+ Is the Best Thing to Happen to Facebook]]> http://adage.com/article/digitalnext/google-thing-happen-facebook/228554/ Wed, 06 Jul 2011 10:00 EDT Judy Shapiro <![CDATA[How to Fix the Ad-Targeting Paradox]]> http://adage.com/article/digitalnext/fix-ad-targeting-paradox/228081/ Fri, 10 Jun 2011 11:46 EDT Judy Shapiro <![CDATA[Discuss: Why Social Media Is A Bad Measure of 'Influence']]> http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ Fri, 13 May 2011 12:00 EDT Judy Shapiro <![CDATA[Why 'Commerce' Shouldn't Be a Dirty Word in Tech Marketing]]> http://adage.com/article/digitalnext/commerce-a-dirty-word-tech-marketing/227258/ Thu, 28 Apr 2011 10:50 EDT Judy Shapiro <![CDATA[Why I Have Begun to Hate the Term 'Social Media']]> http://adage.com/article/digitalnext/i-begun-hate-term-social-media/226935/ Tue, 12 Apr 2011 10:22 EDT Judy Shapiro <![CDATA[Why Media Pros Are the Only Ones Feeling 'Exploited' by Huffington Post]]> http://adage.com/article/guest-columnists/media-pros-feel-exploited-huffington-post/149119/ Sun, 27 Feb 2011 00:00 EST Judy Shapiro <![CDATA[Where Are the Women in Tech, You Ask?]]> http://adage.com/article/digitalnext/women-tech/148496/ Thu, 27 Jan 2011 08:45 EST Judy Shapiro <![CDATA[Why Agencies Should Stop Pretending They're in the Technology Business]]> http://adage.com/article/digitalnext/advertising-agencies-technology-business/148132/ Tue, 11 Jan 2011 10:35 EST Judy Shapiro <![CDATA[Five Organizing Principles for Social Media in 2011]]> http://adage.com/article/digitalnext/organizing-principles-social-media-2011/147897/ Mon, 27 Dec 2010 13:40 EST Judy Shapiro <![CDATA[Has Facebook Jumped the Shark?]]> http://adage.com/article/digitalnext/advertising-facebook-jumped-shark/147523/ Tue, 07 Dec 2010 14:40 EST Judy Shapiro <![CDATA[Why Old Media Really Isn't Dead]]> http://adage.com/article/digitalnext/media-dead/146433/ Wed, 13 Oct 2010 12:08 EDT Judy Shapiro <![CDATA[Why the Net Was Never Really Neutral Anyway ...]]> http://adage.com/article/digitalnext/digital-net-neutral/145658/ Tue, 31 Aug 2010 14:36 EDT Judy Shapiro <![CDATA[Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens]]> http://adage.com/article/digitalnext/ready-screens/145515/ Mon, 23 Aug 2010 17:25 EDT Judy Shapiro <![CDATA[Why Mobile Technology Is Still Going to Save the World]]> http://adage.com/article/digitalnext/mobile-technology-save-world/145084/ Mon, 26 Jul 2010 13:53 EDT Judy Shapiro <![CDATA[Inside the Quiet Content Site Crash of 2010]]> http://adage.com/article/digitalnext/inside-quiet-content-site-crash-2010/144837/ Thu, 08 Jul 2010 12:39 EDT Judy Shapiro <![CDATA[What's at Stake for Consumers in Today's News Trust Gap?]]> http://adage.com/article/digitalnext/stake-consumers-today-s-news-trust-gap/144709/ Mon, 28 Jun 2010 12:54 EDT Judy Shapiro <![CDATA[Question: What's a Facebook Fan Really Worth to Marketers?]]> http://adage.com/article/digitalnext/question-a-facebook-fan-worth-marketers/144437/ Mon, 14 Jun 2010 18:40 EDT Judy Shapiro <![CDATA[Five Trends That Marked TechCrunch Disrupt Conference 2010]]> http://adage.com/article/digitalnext/trends-marked-techcrunch-disrupt-conference-2010/144174/ Tue, 01 Jun 2010 17:07 EDT Judy Shapiro <![CDATA[Has the Internet's Level Playing Field Finally Arrived?]]> http://adage.com/article/digitalnext/internet-s-level-playing-field-finally-arrived/144092/ Thu, 27 May 2010 11:10 EDT Judy Shapiro