<![CDATA[Articles by Abbey Klaassen]]> urn:uuid:8296abef-72a0-5be4-0a99-84682d6f57f2 2013-05-18T15:51:31-04:00 AdAge Staff Articles by Abbey Klaassen <![CDATA[Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT]]> urn:uuid:1bd8fb86-1327-af60-b8ed-cc4b52333e16 Abbey Klaassen <![CDATA[The Daily's Death Wasn't Exactly a Mystery; It Simply Didn't Deliver]]> urn:uuid:a31d4362-bdf5-b2f3-3c4f-cf5a83350ebe Abbey Klaassen <![CDATA[American Express Is as Nimble as a Startup]]> urn:uuid:c08cad51-4781-5df3-ef7d-7a593a89d50c Abbey Klaassen <![CDATA[How CEO Denise Morrison Is Getting Campbell to Think Outside the Can]]> urn:uuid:bdd53a4e-9546-4cdb-5ee8-219a748adeda When Denise Morrison took over the top job at Campbell Soup. Co. a little more than a year ago, she asked herself: How do you get a 140-year-old company with almost a 60 marketshare in soup to innovate? The company had great margins and cash flow, but slow growth -- and driving profitable net sales growth requires innovation, she told a breakfas]]> Abbey Klaassen <![CDATA[A Day After Kraft Split, Irene Rosenfeld Shares Lessons, Observations]]> urn:uuid:62f3299c-2b3a-9f9f-8a7f-af53f46a418d Abbey Klaassen <![CDATA[IBM CEO Rometty on Cognitive Computing in Marketing -- And Where Watson Has Gone]]> urn:uuid:9c2be8fc-a07f-4cef-2e54-2225d428c1ef Abbey Klaassen <![CDATA[Brands and Political Candidates Employ Real-Time Marketing on Twitter]]> urn:uuid:b5d8fd42-1de8-076d-12ce-0b98500405b7 Abbey Klaassen <![CDATA[A Word About Ad Age's New Look]]> urn:uuid:efd155ca-98cf-61c9-be74-d948c7206759 Abbey Klaassen <![CDATA[U.S. Government Cannot Force Graphic Images on Cigarette Boxes, Says Court]]> urn:uuid:4b00f248-08ed-09e1-8693-8e632102148f Abbey Klaassen <![CDATA[Comedian Louis C.K. Plays By His Own Rules]]> urn:uuid:dd3a1525-e755-fc7a-6e38-0cbed68eeccb Abbey Klaassen <![CDATA['Girls' Creator Lena Dunham's Strength Lies in Onscreen Relatability]]> urn:uuid:40e503a3-5c58-6ce8-9628-25fe4aba7ab7 Abbey Klaassen <![CDATA[Creativity 50:Louis C.K., Comedian]]> urn:uuid:b2382c65-d2d0-76b2-e5c3-5069da1c05f3 Abbey Klaassen <![CDATA[Creativity 50:Lena Dunham, Director/Writer/Producer, Girls]]> urn:uuid:48884bd2-ef85-1491-67c9-ba63b19c0503 Abbey Klaassen <![CDATA[Weather Channel Hires Former Bing Marketer Eric Hadley]]> urn:uuid:c8a2047d-c4d0-07e8-2654-060041e0eaeb Abbey Klaassen <![CDATA[Brian Terkelsen Named CEO of MediaVest USA]]> urn:uuid:8c7e443e-5b6c-f87a-7931-bcdd1afdbf45 Abbey Klaassen <![CDATA[From the Ad Age Archives: Dick Clark on Youth Ad Market]]> urn:uuid:73e6be1a-d4ac-c725-725d-560703746f02 Abbey Klaassen <![CDATA[Is TV Ready for Its iPhone Moment?]]> urn:uuid:297b4b83-0d62-46f0-3337-fa826c65855e Abbey Klaassen <![CDATA[Why Facebook is Hiring Agency Creatives]]> urn:uuid:a703e9c9-f166-4b0b-1441-5b879579189d Abbey Klaassen <![CDATA[Why Facebook Is Hiring Ad Agency Creatives]]> urn:uuid:c2bce598-b122-44b1-fc29-fe9f2eb4e86d Abbey Klaassen <![CDATA[Ad Age Digital List: HBO Go]]> urn:uuid:b348d0c3-9628-2a20-7836-e4dee31daf83 Abbey Klaassen <![CDATA[On the PGA Tour, Veterans Battle New Breed of Player]]> urn:uuid:ea185679-c1c7-c931-db5d-ca5da0b6856e Abbey Klaassen <![CDATA[Warby Parker Revolutionizes Eyewear Market by Borrowing From Apple, Zappos]]> urn:uuid:fb1c7c84-8142-861c-193e-fe97af339b16 Abbey Klaassen <![CDATA[For $20, You Can Eat Andrew Robertson's Breakfast]]> urn:uuid:cca4b2bb-0210-a292-96bc-9bab9587195d Abbey Klaassen <![CDATA[General Motors Launches Global Creative Review for Chevrolet]]> urn:uuid:dee6d86c-ebb3-daf8-0861-2ca447f8e974 Abbey Klaassen <![CDATA[Behavioral Targeting Might Scare Consumers Less If We Did Better Job Explaining It]]> urn:uuid:0436fcb9-a0fe-94e8-fd5a-e6ace5426def Abbey Klaassen <![CDATA[Citigroup CEO Vikram Pandit Has Plenty to Say to Wall Street Protesters]]> urn:uuid:4274ccc0-b610-3aca-6849-76b395b9204b Abbey Klaassen <![CDATA[How Colleagues, Friends and Competitors Remembered Steve Jobs]]> urn:uuid:fafa2344-ca97-c60b-bc9b-a28b13354657 Abbey Klaassen <![CDATA[Share Your Thoughts: What Have You Learned From Master Marketer Steve Jobs?]]> urn:uuid:d3afa4fe-93fa-4d30-9c40-c76748f66138 Abbey Klaassen <![CDATA[Industry One Step Closer to Finding a Standard for a Brand's Worth]]> urn:uuid:9466f021-f417-f4a1-13d4-fd93bc757cb2 Abbey Klaassen <![CDATA[Yahoo Board Fires CEO Carol Bartz As Portal's Struggles Continue]]> urn:uuid:0a5ebbbf-9e32-e737-571b-a4ff6f6fa8cc Abbey Klaassen