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<title><![CDATA[Articles by Abbey Klaassen]]></title>
<link>http://adage.com/rss-author.php?id=303</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Abbey Klaassen]]></description>
<item>
<title><![CDATA['Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories]]></title>
<link>http://adage.com/article/special-report-cannes-2013/dumb-ways-die-nabs-grand-prix-pr-direct-categories/242144/</link>
<description><![CDATA[
One of the campaigns widely predicted to win big in the South of France this year -- &quot;Dumb Ways to Die,&quot; a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.

It won the Grand Prix in the PR category, as well as the Grand ]]></description>
<pubDate>Mon, 17 Jun 2013 15:30 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes]]></title>
<link>http://adage.com/article/special-report-cannes-2013/cannes-heineken-w-k-win-creative-effectiveness-grand-prix/242146/</link>
<description><![CDATA[Heineken&#039;s &quot;Legendary Journey,&quot; from Wieden &amp; Kennedy, Amsterdam, won the first Grand Prix of the Cannes Lions International Festival of Creativity in the category of creative effectiveness.

This three-year-old category is a little different than others at Cannes. In order to enter, the work first must be judged to be creatively exce]]></description>
<pubDate>Mon, 17 Jun 2013 15:30 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Cannes: Heineken, W&K Win Creative Effectiveness Grand Prix]]></title>
<link></link>
<description><![CDATA[Heineken&#039;s &quot;Legendary Journey,&quot; from Wieden &amp; Kennedy, Amsterdam, won the first Grand Prix of the Cannes Lions International Festival of Creativity in the category of creative effectiveness.

This three-year-old category is a little different than others at Cannes. In order to enter, the work first must be judged to be creatively exce]]></description>
<pubDate>Mon, 17 Jun 2013 14:50 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA['Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories]]></title>
<link></link>
<description><![CDATA[
One of the campaigns widely predicted to win big in the South of France this year -- &quot;Dumb Ways to Die,&quot; a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.

It won the Grand Prix in the PR category, as well as the Grand ]]></description>
<pubDate>Mon, 17 Jun 2013 14:27 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT]]></title>
<link>http://adage.com/article/cmo-strategy/eduardo-conrado-talks-motorola-s-move-marry-marketing/241354/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Wed, 08 May 2013 11:30 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[The Daily's Death Wasn't Exactly a Mystery; It Simply Didn't Deliver]]></title>
<link>http://adage.com/article/abbey-klaassen/daily-s-death-a-mystery-simply-deliver/238675/</link>
<description><![CDATA[Columns from Ad Age Editor Abbey Klaassen on advertising and media.]]></description>
<pubDate>Sun, 09 Dec 2012 00:00 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[American Express Is as Nimble as a Startup]]></title>
<link>http://adage.com/article/special-report-marketer-alist-2012/american-express-nimble-a-startup/238414/</link>
<description><![CDATA[


Leslie Berland speaks the lingua franca of  a startup: speed to market, simplicity, focusing on what hasn&#039;t been done before. 




That&#039;s not what you expect to hear from an exec at a 162-year-old Fortune 100 financial-services giant, where Ms. Berland is  senior VP-digital partnerships and development. Marketers might do well to learn that  lan]]></description>
<pubDate>Sun, 25 Nov 2012 00:00 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[How CEO Denise Morrison Is Getting Campbell to Think Outside the Can]]></title>
<link>http://adage.com/article/news/morrison-campbell/237563/</link>
<description><![CDATA[>

When Denise Morrison took over the top job at Campbell Soup. Co. a little more than a year ago, she asked herself: How do you get a 140-year-old company with almost a 60 marketshare in soup to innovate? The company had great margins and cash flow, but slow growth -- and driving profitable net sales growth requires innovation, she told a breakfas]]></description>
<pubDate>Wed, 03 Oct 2012 16:06 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[A Day After Kraft Split, Irene Rosenfeld Shares Lessons, Observations]]></title>
<link>http://adage.com/article/news/a-day-kraft-split-irene-rosenfeld-shares-lessons-observations/237549/</link>
<description><![CDATA[Speaking the day after she split her business into two separate publicly traded companies -- a global snacks business named Mondelez International and a North American grocery business called Kraft Foods Group, Irene Rosenfeld shared her insights from the split at the Fortune Most Powerful Women Summit in Laguna Niguel, Calif. 



Ms. Rosenfeld, fo]]></description>
<pubDate>Tue, 02 Oct 2012 16:28 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[IBM CEO Rometty on Cognitive Computing in Marketing -- And Where Watson Has Gone]]></title>
<link>http://adage.com/article/news/ibm-ceo-rometty-cognitive-computing-marketing/237548/</link>
<description><![CDATA[Nearly a year after taking over as CEO of  IBM, and a day after adding the chairman title, Ginni Rometty addressed what she&#039;s learned and where the company is  focused going forward. (Hint: marketing.) 



Speaking at Fortune&#039;s Most Powerful Women Summit, Ms. Rometty said as a CEO she&#039;s been focused on creating a set of  strategic beliefs over stra]]></description>
<pubDate>Tue, 02 Oct 2012 15:43 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Brands and Political Candidates Employ Real-Time Marketing on Twitter]]></title>
<link>http://adage.com/article/special-report-digital-conference-san-francisco-2012/brands-pols-learn-twitter/237358/</link>
<description><![CDATA[Brands are trying to be more like political candidates. And political candidates are trying to be more like brands. On Twitter, at least. 



In large part that &#039;s because they&#039;re both trying to use the service to take advantage of  the immediacy of  the news  -- both planned and unplanned -- as well as react to pop-culture events and jab competito]]></description>
<pubDate>Fri, 21 Sep 2012 07:55 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[A Word About Ad Age's New Look]]></title>
<link>http://adage.com/article/abbey-klaassen/a-word-ad-age-s/237107/</link>
<description><![CDATA[Columns from Ad Age Editor Abbey Klaassen on advertising and media.]]></description>
<pubDate>Sun, 09 Sep 2012 17:00 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[U.S. Government Cannot Force Graphic Images on Cigarette Boxes, Says Court]]></title>
<link>http://adage.com/article/news/court-rules-u-s-gov-force-graphic-images-tobacco/236888/</link>
<description><![CDATA[Tobacco marketers cannot be forced to put the government&#039;s graphic anti-tobacco warnings on cigarette packs in the U.S., according to a court ruling, meaning a movement that  has started overseas will not make its way here.



The Association of  National Advertisers applauded the U.S. Court of  Appeals for the District of  Columbia Circuit, which ]]></description>
<pubDate>Mon, 27 Aug 2012 18:03 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Comedian Louis C.K. Plays By His Own Rules]]></title>
<link>http://adage.com/article/creativity-50/creativity-50-2012-louis-c-k-comedian/235807/</link>
<description><![CDATA[ Louis C.K. is   one-man TV-production force and a digital-media entrepreneur, who successfully thumbed his nose at Ticketmaster by   using his massive online following to sell directly to fans 100,000 tickets -- or $4.5 million worth of   seats -- through his own website. The comedian also writes, stars in and edits in FinalCut Pro his FX show, "L]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA['Girls' Creator Lena Dunham's Strength Lies in Onscreen Relatability]]></title>
<link>http://adage.com/article/creativity-50/creativity-50-2012-lena-dunham-writer-producer/235823/</link>
<description><![CDATA[ Lena Dunham may have grown up in New York with art-world-famous parents, but for post-collegiate millennials trying to figure out what they&#039;re meant to do, there&#039;s a certain verite to "Girls," produced, directed, and written by   Ms. Dunham, who also stars as Hannah Horvath and cribs storylines from her own early-adult experiences. Ms. Dunham&#039;s Ha]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Creativity 50:Louis C.K., Comedian]]></title>
<link></link>
<description><![CDATA[

 Louis C.K. is a one-man TV-production force and a digital-media entrepreneur who successfully ­thumbed his nose at Ticketmaster by using his  massive online following to sell directly to fans 100,000 fee-free tickets--or $4.5 million worth of seats--through his own website. The comedian also writes, stars in and edits in FinalCut Pro his FX sho]]></description>
<pubDate>Fri, 06 Jul 2012 16:58 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Creativity 50:Lena Dunham, Director/Writer/Producer, Girls]]></title>
<link></link>
<description><![CDATA[



 Lena Dunham may have grown up in New York with art-world-famous parents, but for post-collegiate millennials trying to figure out what they&#039;re meant to do, there&#039;s a certain verite to "Girls," produced, directed, and written by Ms. Dunham, who also stars as Hannah Horvath and cribs storylines from her own early-adult experiences. Ms. Dunham&#039;s ]]></description>
<pubDate>Fri, 06 Jul 2012 16:48 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Weather Channel Hires Former Bing Marketer Eric Hadley]]></title>
<link>http://adage.com/article/media/weather-channel-hires-bing-marketer-eric-hadley/235648/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 27 Jun 2012 12:28 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Brian Terkelsen Named CEO of MediaVest USA]]></title>
<link>http://adage.com/article/agency-news/brian-terkelsen-named-ceo-mediavest-usa/235342/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 13 Jun 2012 10:36 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[From the Ad Age Archives: Dick Clark on Youth Ad Market]]></title>
<link>http://adage.com/article/media/ad-age-archives-dick-clark-youth-ad-market/234291/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 20 Apr 2012 19:14 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Is TV Ready for Its iPhone Moment?]]></title>
<link>http://adage.com/article/viewpoint-editorial/tv-ready-iphone-moment/234118/</link>
<description><![CDATA[A correction has been made in this story. See below for details.





	
		
			
		
		
			Abbey Klaassen
		
	












It&#039;s been five years since Steve Jobs unveiled the "Jesus Phone" in January 2007, but I distinctly recall the criticism. The iPhone was too expensive. The touch screen was smudge-prone, the battery life woeful, the lack of a keybo]]></description>
<pubDate>Sun, 15 Apr 2012 00:00 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Why Facebook is Hiring Agency Creatives]]></title>
<link></link>
<description><![CDATA[
	
	
		
		 Just in case you were wondering, Facebook is not trying to build an ad agency, despite recent hiring of some of the industry&#039;s creatives. 



"Is Facebook building an agency internally, hiring a handful of creative people, starting something that becomes competitive with us?" JWT North America CEO David Eastman asked Facebook VP-Global M]]></description>
<pubDate>Wed, 28 Mar 2012 13:13 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Why Facebook Is Hiring Ad Agency Creatives]]></title>
<link>http://adage.com/article/special-report-4as-conference/facebook-hiring-advertising-agency-creatives/233747/</link>
<description><![CDATA[ Just in case you were wondering, Facebook is      not trying to build an ad agency, despite recent hiring of      some of      the industry&#039;s creatives. 



"Is Facebook building an agency internally, hiring a handful of      creative people, starting something that      becomes competitive with us?" JWT North America CEO David Eastman asked Faceb]]></description>
<pubDate>Tue, 27 Mar 2012 20:24 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Ad Age Digital List: HBO Go]]></title>
<link>http://adage.com/article/special-report-digital-alist-2012/ad-age-digital-list-hbo/232929/</link>
<description><![CDATA[


"Utter joy and some relief." That&#039;s how a Time       Warner       Cable spokeswoman described customers&#039; reaction in a December story in The New York Times that       the carrier had finally struck a deal to offer the HBO Go streaming service.  







That is       in fact how HBO Go subscribers feel about the service, which has become the stan]]></description>
<pubDate>Sun, 26 Feb 2012 00:00 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[On the PGA Tour, Veterans Battle New Breed of Player]]></title>
<link>http://adage.com/article/cmo-interviews/pga-tour-cmo-golf-s-rise-younger-breed-player/232513/</link>
<description><![CDATA[

Tiger&#039;s back, starting his PGA Tour this week at the Pebble Beach Pro-Am, where he&#039;s teamed up with Dallas Cowboys quarterback Tony Romo. And while that       &#039;s surely good news for the PGA Tour, that       &#039;s not what gets its chief marketing officer, Tom Wade, fired up. Instead, he&#039;s raving about the exciting wave of        young golfers emerg]]></description>
<pubDate>Sun, 05 Feb 2012 00:00 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Warby Parker Revolutionizes Eyewear Market by Borrowing From Apple, Zappos]]></title>
<link>http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-2011-warby-parker/231157/</link>
<description><![CDATA[

When the four co-founders of              Warby Parker were readying the launch two years ago of              their internet-based eyewear venture, they channeled a who&#039;s who list of              marketing role models: Apple as a master of              design and function; Zappos for customer experience; Nike              for building an enduring]]></description>
<pubDate>Sun, 27 Nov 2011 00:00 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[For $20, You Can Eat Andrew Robertson's Breakfast]]></title>
<link>http://adage.com/article/adages/20-eat-andrew-robertson-s-breakfast/231041/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Wed, 16 Nov 2011 14:33 EST</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[General Motors Launches Global Creative Review for Chevrolet]]></title>
<link>http://adage.com/article/agency-news/agencies-chevrolet-global-advertising-account-review/230556/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 20 Oct 2011 18:03 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Behavioral Targeting Might Scare Consumers Less If We Did Better Job Explaining It]]></title>
<link>http://adage.com/article/abbey-klaassen/behavioral-targeting-scare-consumers-job-explaining/230431/</link>
<description><![CDATA[Columns from Ad Age Editor Abbey Klaassen on advertising and media.]]></description>
<pubDate>Sun, 16 Oct 2011 00:00 EDT</pubDate>
<author>Abbey Klaassen</author>
</item>
<item>
<title><![CDATA[Citigroup CEO Vikram Pandit Has Plenty to Say to Wall Street
 Protesters]]></title>
<link>http://adage.com/article/news/citigroup-ceo-pandit-occupy-wall-street/230361/</link>
<description><![CDATA[

Citigroup is                        bullish about at least one part of                        the economy: the emerging market consumer.



While the broader global economy is                        being battered by                        a stagnant United States, a polarized American political system and a financial crisis in Europe, the bright]]></description>
<pubDate>Wed, 12 Oct 2011 13:16 EDT</pubDate>
<author>Abbey Klaassen</author>
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