<feed xmlns="http://www.w3.org/2005/Atom"
					 xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					 >
<title type="html" ><![CDATA[Articles by Michael Lazerow]]></title>
<link href="http://adage.com/rss-author.php?id=3774" ></link>
<id>urn:uuid:d0b5feff-cc3e-2130-f47b-2ffa588156e2</id>
<updated>2013-06-20T08:04:45-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Michael Lazerow</subtitle>
<entry>
<title type="html" ><![CDATA[Twitter's Ads API is Here: So What and Now What?]]></title>
<link href="http://adage.com/article/digitalnext/twitter-s-ads-api/239913/" ></link>
<id>urn:uuid:f6a2e7d5-f09f-4913-c2aa-07ace6b0b0fc</id>
<summary type="html" ><![CDATA[








Michael Lazerow






Every year, or so, there&#039;s a development in the social marketing world that really matters. Not just another announcement. Not just another company thumping its chest. But a development so important that it makes sense to focus, pay attention and figure out how to take advantage of it.


The first one I remember was i]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Graph Search Is Here. What Do Marketers Need to Know?]]></title>
<link href="http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/" ></link>
<id>urn:uuid:41cb5ec5-d373-4b4c-69de-7eee5eb436c2</id>
<summary type="html" ><![CDATA[








Michael Lazerow





When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they&#039;ll listen even more. 




While Zuck did not focus on brands, it&#039;s c]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Social Media Advertising Is Set to Explode. Who Will Control It?]]></title>
<link href="http://adage.com/article/digitalnext/social-media-advertising-set-explode-control/234297/" ></link>
<id>urn:uuid:339b7fd0-4266-1a6e-275a-0c0535b9f9ce</id>
<summary type="html" ><![CDATA[








Michael Lazerow





The great agency battle has begun. After years and years of     riding shotgun, agencies that     focus on communications and conversations &ndash; PR firms and social media agencies &ndash; are gunning for their clients&#039; ad budgets. 


 


At stake is     who will control, and earn the lucrative fees, from the cash companies ]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Relaunches Its Ad Platform, Says Brand Pages Are at the Center]]></title>
<link href="http://adage.com/article/digitalnext/facebook-relaunches-ad-platform-brand-pages-center/233024/" ></link>
<id>urn:uuid:e01770ab-e732-e39f-2202-fbb14f4f9206</id>
<summary type="html" ><![CDATA[








Michael Lazerow





Facebook re-launched its advertising platform today at an event at New York City&#039;s Natural History Museum and made it crystal clear that       your Facebook Page will be the centerpiece of       your paid, owned and earned strategies going forward.




The highlights of       the announcements from the company&#039;s first-]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[It's 2012. Should My Brand Build a Social App?]]></title>
<link href="http://adage.com/article/digitalnext/2012-brand-build-a-social-app/231937/" ></link>
<id>urn:uuid:37d253b0-c2b2-486d-8138-5c2fe9a3301e</id>
<summary type="html" ><![CDATA[








Michael Lazerow





I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps. 


Do we recommend brands use them? 

 


I would never recommend brands do something that          I don&#039;t think will w]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Just Shifted From Scale to Engagement]]></title>
<link href="http://adage.com/article/digitalnext/facebook-shifted-scale-engagement/229999/" ></link>
<id>urn:uuid:9b5bd810-d08a-3045-85cb-64c8a6b24041</id>
<summary type="html" ><![CDATA[








Michael Lazerow





Meet Gokul Rajaram, Product Director of                             the Facebook ads product. He is                             one of                             the smarter people I&#039;ve worked with at Facebook, and by                             extension, ever. 




At F8 he walked developers through where the Facebo]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Posting to Facebook: The Truth About Third- Party Applications]]></title>
<link href="http://adage.com/article/digitalnext/posting-facebook-truth-party-applications/229694/" ></link>
<id>urn:uuid:63f82cf3-b0a3-fe71-fe83-2f32fc3f1c67</id>
<summary type="html" ><![CDATA[








Michael Lazerow





A service called EdgeRank Checker revealed data this week that                                   showed how using a third-party application -- like Hootsuite or Tweetdeck -- to update your Facebook Page decreases your engagement per fan (on average) by                                   about 70%.


As you can imagine, ]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Places Grows Up]]></title>
<link href="http://adage.com/article/digitalnext/facebook-places-grows/228710/" ></link>
<id>urn:uuid:62433511-1275-ba17-4b68-b6a4589139a1</id>
<summary type="html" ><![CDATA[








Michael Lazerow





Almost a year ago Facebook CEO Mark Zuckerberg took to the stage at the company&#039;s Palo Alto headquarters and launched Facebook Places. As go most Facebook product releases, Places was a bit immature to start. Read API access was limited, write API access was non-existent and information on how to claim a Place was diff]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Takes People-Centric Ads to the Next Level]]></title>
<link href="http://adage.com/article/digitalnext/facebook-takes-people-centric-ads-level/148490/" ></link>
<id>urn:uuid:a3d9eed7-62c9-4550-2de0-e6406830aa99</id>
<summary type="html" ><![CDATA[



Mike Lazerow

It may not have seemed like it, but Jan. 25 marked what will be seen as a new era of marketing -- an era dominated by people-centric advertising with real opt-in actions at the foundation.

That&#039;s when Facebook announced "Sponsored Stories," its first attempt to let marketers amplify the behavior their customers, potential custome]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Changes Combine the 'Who' and 'Where' More Than Ever Before]]></title>
<link href="http://adage.com/article/digitalnext/facebook-deals-means-business/146896/" ></link>
<id>urn:uuid:3875042d-b270-3b31-d1c6-36d31b6e82a0</id>
<summary type="html" ><![CDATA[]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Facebook's Changes Mean For Your Business]]></title>
<link href="http://adage.com/article/digitalnext/facebook-s-business/146330/" ></link>
<id>urn:uuid:2186b0a7-11da-c8ae-4896-58e6de28ad9f</id>
<summary type="html" ><![CDATA[



Mike Lazerow

Since launching in February 2004, Facebook has focused on building its foundation -- the underlying social platform, the third-party development platform, a monetization strategy built around advertising and payments and, most important, a management team to scale all of the above.


At yesterday&#039;s event, we witnessed Facebook&#039;s c]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Facebook 'Places' Means for Marketers and Developers]]></title>
<link href="http://adage.com/article/digitalnext/facebook-places-means-marketers-developers/145453/" ></link>
<id>urn:uuid:ffd93ebc-7f06-0b8d-b991-509832c32ef6</id>
<summary type="html" ><![CDATA[



Mike Lazerow


If you&#039;re like me you probably watched and are digesting the Facebook Places announcement. I&#039;ve had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view.



What is it?
 
For those of you who have checked out services such as Foursquare, Gowalla and BlockChalk, the ]]></summary>
<updated></updated>
<author><name>Michael Lazerow</name>
</author>
</entry>
</feed>