<feed xmlns="http://www.w3.org/2005/Atom"
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<title type="html" ><![CDATA[Articles by E.J. Schultz]]></title>
<link href="http://adage.com/rss-author.php?id=3799" ></link>
<id>urn:uuid:68cd78d6-1a25-b3e7-9db5-8e211de505ed</id>
<updated>2013-05-25T18:06:21-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by E.J. Schultz</subtitle>
<entry>
<title type="html" ><![CDATA[Mondelez Shifts Halls Creative Work to Wieden & Kennedy]]></title>
<link href="http://adage.com/article/agency-news/mondelez-shifts-halls-brand-work-wieden-kennedy/241672/" ></link>
<id>urn:uuid:dee3b4cb-c23c-7aa9-e590-64f908a0f045</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube]]></title>
<link href="http://adage.com/article/news/candy-show-draws-pitches-farts-candy-bacon-sex-lube/241630/" ></link>
<id>urn:uuid:b0bc58ba-1e46-87a0-e2d0-e47abb2f4b1a</id>
<summary type="html" ><![CDATA[What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional.



"We dominate North Texas," Mike Sanderlin said at this week&#039;s Sweets & Snacks Expo in Chicago when asked about his cotton candy brand, called Cotton Candy A La&#039;]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Nutella Day Likely to Survive Unscathed]]></title>
<link href="http://adage.com/article/news/nutella-day-survive-unscathed/241615/" ></link>
<id>urn:uuid:c2e8f92f-e99f-ba82-5a20-186b159ac13e</id>
<summary type="html" ><![CDATA[World Nutella Day will likely survive after all.

The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event&#39;s founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter. She blogged about the letter, drawing plenty of media coverage and outcry fr]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Restaurants Slim Down Cocktail Calorie Counts]]></title>
<link href="http://adage.com/article/news/restaurants-slim-cocktail-calorie-counts/241560/" ></link>
<id>urn:uuid:a7fa45b1-ec4f-8b78-3c95-8893400a8d53</id>
<summary type="html" ><![CDATA[

Shaken, stirred ... or skinny? 




It&#039;s a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails.  












T.G.I. Friday&#039;s, Chili&#039;s, Cheesecake Factory and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How 'Skinny' Became the Hottest Phrase in Marketing]]></title>
<link href="http://adage.com/article/news/skinny-hottest-phrase-marketing/241562/" ></link>
<id>urn:uuid:7bd10f59-be31-c3c7-6f5d-18c2a0079bd8</id>
<summary type="html" ><![CDATA[



For food and drink makers, "skinny" seems to be the phattest marketing term going.  




Brands have put the label on everything from cocktails to popcorn to give foods a low-cal sheen for consumers that are watching their waistlines.  














"Skinny is the new "baby,&#039; as in baby carrots [and] baby spinach," said Kit Yarrow, a consumer-]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[New Bacardi Ad Re-Creates Rum-and-Coke History]]></title>
<link href="http://adage.com/article/news/bacardi-ad-creates-rum-coke-history/241559/" ></link>
<id>urn:uuid:a9f5b421-7603-6a90-9bb0-76ceda957309</id>
<summary type="html" ><![CDATA[

Bacardi USA&#39;s answer to Captain Morgan is Colonel Roosevelt.

The marketer&#39;s flagship rum brand on Monday plans to introduce a TV commercial evoking the history of the &quot;Cuba Libre,&quot; better known as the rum and Coke cocktail, which Bacardi says was created in Cuba in 1900 as then-Col. Theodore Roosevelt and his Rough Riders helpe]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Liquor Brands Do CeeLo, Dr. J and Clooney Rep?]]></title>
<link href="http://adage.com/article/news/liquor-brands-ceelo-dr-j-clooney-rep/241420/" ></link>
<id>urn:uuid:94c01781-b19d-69d7-aecc-d1e36a1d3919</id>
<summary type="html" ><![CDATA[
Like gin and tonic, celebrities and booze have been mixing for decades. Who can forget Billy Dee Williams for Colt 45, Bob Uecker for Miller Lite or Frank Sinatra for Michelob? Even Orson Welles did it for Paul Masson Champagne, after more than a few (inebriated?) takes.

But these days, it seems like everyone has a deal. Do you know what brand Pe]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?]]></title>
<link href="http://adage.com/article/media/quill-s-dunder-mifflin-office-brand-outlive-office/241452/" ></link>
<id>urn:uuid:7ce96a6e-c990-ada8-c4fa-d9965923649a</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Global Beer Brands Make Move to Myanmar]]></title>
<link href="http://adage.com/article/global-news/global-beer-brands-make-move-myanmar/241449/" ></link>
<id>urn:uuid:b5b1de6b-c19f-4f00-21fa-2fd064c12007</id>
<summary type="html" ><![CDATA[First came the cola. Now comes the beer.


Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves  by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.

Heineken N.V. will operate ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Oscar Mayer Fires Up Bacon Wieners in Battle for Top Dog]]></title>
<link href="http://adage.com/article/news/oscar-mayer-fires-bacon-wieners-battle-top-dog/241416/" ></link>
<id>urn:uuid:90d0f43b-f070-1451-a286-80eaaf8ae9cf</id>
<summary type="html" ><![CDATA[



Oscar Mayer is about to unleash a new weapon in the wiener wars: bacon.



Yes, the marketer is planning to bring bacon hot dogs to market just in time for Memorial Day. While other dogs are wrapped in bacon, Oscar Mayer says its wiener -- in which the bacon is cooked-in -- is the first of its kind on the market. "We know Americans love bacon, ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim]]></title>
<link href="http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/" ></link>
<id>urn:uuid:2fbfe54d-a4a8-1cef-6751-256e761008cb</id>
<summary type="html" ><![CDATA[


Before they played the piano, sang, danced or appeared in Super Bowl ads, the M&Ms characters went for a little swim.



The little guys first made a splash way back in 1954, when Mr. Plain and Mr. Peanut jumped into a chocolate pool and rinsed off in showers that gave them their shell coating. Another early ad in the campaign -- which is the su]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Wrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure]]></title>
<link href="http://adage.com/article/news/wrigley-pulls-alert-caffeinated-gum-due-fda-pressure/241377/" ></link>
<id>urn:uuid:c44cfc42-3e89-0c5c-5875-8c3f807b695d</id>
<summary type="html" ><![CDATA[



Wrigley&#039;s new Alert caffeinated gum was getting prominent display near the cash register at a 7-Eleven in downtown Chicago today. It won&#039;t be there -- or anywhere else -- much longer.



The company said Wednesday it was taking the gum off the market temporarily in the face of concerns by the Food and Drug Administration, the Associated Press r]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[World's Snacking Habits Stoke Hunger for Mondelez-PepsiCo Merger]]></title>
<link href="http://adage.com/article/news/world-s-snacking-habits-stoke-hunger-mondelez-pepsico-merger/241297/" ></link>
<id>urn:uuid:ea62be0b-0b7c-bb87-7b96-3dbe86bc516d</id>
<summary type="html" ><![CDATA[





After Hollywood movies, soda and Justin Timberlake, America&#039;s next big export is looking like it&#039;ll be our voracious snacking appetites. 




While cookies, potato chips and candy have long been a force in the U.S., between-meal munching is only beginning to take hold in India, China and other emerging markets as more consumers move into the ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[See the Spot: Ruffles Goes Retro With 'Ruff McThickridge']]></title>
<link href="http://adage.com/article/news/ruffles-retro-ruff-mcthickridge/241270/" ></link>
<id>urn:uuid:ad52d905-5501-3aae-f890-862fa94e971c</id>
<summary type="html" ><![CDATA[
As it targets men, Ruffles is looking to "celebrate masculinity." And the guy leading the party in a new campaign will be "Ruff McThickridge," a Ron-Burgundy-meets-Burt Reynolds-meets-Clint Eastwood character starring in a TV ad breaking Monday that parodies 1970s action movies.





The effort represents a significant new investment in the Frito-]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Bacardi USA Shifts Media Duties to Mindshare]]></title>
<link href="http://adage.com/article/agency-news/bacardi-shifts-media-duties-mindshare/241250/" ></link>
<id>urn:uuid:a1ecb30c-043c-cbe1-3b86-8afc9a06294e</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[A-B InBev's Latest Music Move Includes a Concert in Every State]]></title>
<link href="http://adage.com/article/media/ab-inbev-music-move-includes-a-concert-state/241203/" ></link>
<id>urn:uuid:f7d30cc5-3023-9126-66c2-83059e5b221d</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Three Top Marketers With Agency Backgrounds Reveal Why They Switched Sides]]></title>
<link href="http://adage.com/article/cmo-interviews/top-marketers-agency-backgrounds-reveal-switched-sides/241095/" ></link>
<id>urn:uuid:e2396e34-26d4-8cb5-8230-98230168c31a</id>
<summary type="html" ><![CDATA[


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	         padding-top: 8px;
	         font-family: &#039;Univers-condensed&#039;, arial, sans;
	         font-weight: bold;
			 font-size: 1.6em;
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}

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	         padding-top: 7px;
	         font-family: &#039;Univers-condensed&#039;, arial, sans;
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	      }








]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Big Beer Facing 'Brutal' Spring Sales Slump]]></title>
<link href="http://adage.com/article/news/big-beer-brands-brutal/241190/" ></link>
<id>urn:uuid:7b6e0873-8433-ed06-b020-57ae2f5691bf</id>
<summary type="html" ><![CDATA[Blame it on the rain. Or higher payroll tax rates. Or gas prices. Or the continued shift to craft beer and liquor. Whatever the cause, it has been a spring to forget for big beer brands, which after showing signs of life last year are slumping through a brutal 2013 so far.



The latest bad news came from Anheuser-Busch InBev, the world&#039;s largest b]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Bud Campaign Spotlights the People Who Make the Beer]]></title>
<link href="http://adage.com/article/news/bud-campaign-spotlights-people-make-beer/241167/" ></link>
<id>urn:uuid:094a20cc-0258-3517-dd2b-53777cc1f265</id>
<summary type="html" ><![CDATA[

Anheuser-Busch InBev, which continues to battle a former employee over charges that its beers are watered down, is using some current employees in a TV campaign touting the quality of Budweiser.



The ads feature A-B InBev&#039;s head brewmaster, Pete Kraemer, as well as five regional brewmasters in a back-to-basics approach that seeks to put faces b]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[BBDO, Minneapolis, and Hormel Win Gold in Ad Age's Best Agency-Client Marriages Contest]]></title>
<link href="http://adage.com/article/agency-news/bbdo-minneapolis-hormel-win-gold-agency-client-marriages-contest/241088/" ></link>
<id>urn:uuid:9a6d4212-4843-5cd5-28dc-9a6d42866766</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How the NFL Turned Its Draft Into the 'McRib' of Sporting Events]]></title>
<link href="http://adage.com/article/news/nfl-turned-draft-mcrib-sporting-events/241141/" ></link>
<id>urn:uuid:1216ae85-2556-507e-1a66-5b2c28c033b8</id>
<summary type="html" ><![CDATA[

The legend goes that when a fledgling ESPN asked NFL Commissioner Pete Rozelle to televise the 1980 NFL Draft, even the PR-savvy Mr. Rozelle doubted anybody would tune in.  




Fast-forward 33 years and John Brody, senior VP-sponsorship and sales for the NFL, expected 50 million viewers to watch the three-day event across ESPN, NFL Network and N]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Did Flo Look Like In Grade School?]]></title>
<link href="http://adage.com/article/news/flo-grade-school/241124/" ></link>
<id>urn:uuid:ba5475f5-e11a-c69d-f744-98bd61027fe2</id>
<summary type="html" ><![CDATA[




Advertising Age Player





  
  

  

  
  
  
  
  
  
  


brightcove.createExperiences();








In recent months, Progressive&#039;s Flo has stood in the rain, fixed a sink, and even fallen in love - in cartoon form. She is pretty much everywhere. 






So what&#039;s left? Well, grade school.



The insurance company&#039;s latest ad flashes back to ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Rewind: Catsup vs. Ketchup, And Why Peggy Olson Was On to Something
 With Heinz]]></title>
<link href="http://adage.com/article/rewind/peggy-olson-heinz-ketchup/241094/" ></link>
<id>urn:uuid:5e6e5905-1ed2-a772-8eff-31130436f822</id>
<summary type="html" ><![CDATA[





So Sterling Cooper Draper Pryce lost the Heinz ketchup pitch, and the beans account will likely go by the wayside as well.



But what exactly did these fictional Mad Men lose? In real-life 1968, H.J. Heinz poured $21 million into U.S. advertising, according to Ad Age&#039;s ranking of top spenders that year. That was a lot of money then, but the ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Fuse, Twitter Lure Trident To Sponsor Music Show Made From Tweets]]></title>
<link href="http://adage.com/article/media/fuse-twitter-debut-music-show-trident-backer/241069/" ></link>
<id>urn:uuid:f55d2ba8-4c37-9480-1f96-8d4ad52175b4</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[10 Secrets to Eye-Popping Package Designs]]></title>
<link href="http://adage.com/article/news/10-secrets-eye-popping-package-designs/241044/" ></link>
<id>urn:uuid:1b801534-d27b-61e9-01ed-864047c4ffb7</id>
<summary type="html" ><![CDATA[
It&#039;s what&#039;s on the inside that counts. Except in marketing, where a flawed package design can ruin even the best products backed by the slickest ads. This is especially true today as consumers face a dizzying array of choices on-shelf. The average number of items sold at a supermarket has ballooned to more than 38,000 from 10,425 in 1977, accordin]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Nutrisystem Joins Forces With Walmart in Retail Push]]></title>
<link href="http://adage.com/article/news/nutrisystem-joins-forces-walmart-retail-push/241009/" ></link>
<id>urn:uuid:13946f58-2015-a6fa-5b38-dda0defd80a9</id>
<summary type="html" ><![CDATA[

Diet program Nutrisystem, which has long relied on home delivery, is taking a major step to grow its retail presence with a new Walmart partnership.



The weight-management marketer on Monday will announce plans to sell "5-day Nutrisystem Jumpstart" weight loss kits at nearly 2,000 Walmart stores.  Priced at $44.98, the kits include 15 entrees, ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Alcohol Retailer BevMo Sees Growth in Event Planning, In-Store Experiences]]></title>
<link href="http://adage.com/article/cmo-strategy/regional-alcohol-retailer-bevmo-sees-growth-event-planning-store-experiences/240846/" ></link>
<id>urn:uuid:4dbec586-ce1b-7cb2-02d0-810e66c0d368</id>
<summary type="html" ><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Next Big Marketing Weapon For Supermarkets --The Dietitian]]></title>
<link href="http://adage.com/article/news/big-marketing-weapon-supermarkets-dietitian/240877/" ></link>
<id>urn:uuid:4c734245-7fcb-0bc7-4a90-8da331c824b6</id>
<summary type="html" ><![CDATA[Heather Illg is one of the newest power players in food retailing. But she doesn&#039;t oversee ad budgets or balance sheets. She&#039;s more interested in calories, fat and fiber. 




Ms. Illg is a registered dietitian at a Hy-Vee, a grocery chain in Iowa, one of hundreds of nutrition experts who are emerging as a major force at supermarket titans such as ]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Dannon Leapfrogs Yoplait to Lead $7.3 Billion Yogurt Biz]]></title>
<link href="http://adage.com/article/news/dannon-leapfrogs-yoplait-lead-7-3-billion-yogurt-biz/240887/" ></link>
<id>urn:uuid:7163b27f-b74b-15cc-d7d2-e84d6d0220c4</id>
<summary type="html" ><![CDATA[

After running neck-and-neck with Yoplait, Dannon has sprinted past its rival to lead the yogurt category -- estimated by Packaged Facts at $7.3 billion -- thanks to a new strategy in the fast-growing Greek segment. 









Dannon now controls 27.8% of yogurt sales, compared with 25.8% for General Mills&#039; Yoplait, according to the latest data fro]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Jack Daniel's Poised to Pour Millions Into Premium 'Gentleman Jack']]></title>
<link href="http://adage.com/article/news/jack-daniel-s-poised-pour-millions-premium-gentleman-jack/240883/" ></link>
<id>urn:uuid:97de1221-0b99-7e5f-1d19-7b3a9907475d</id>
<summary type="html" ><![CDATA[




Advertising Age Player
 

 














 

 


brightcove.createExperiences(); 







Jack Daniel&#039;s has been selling its "Gentleman Jack" whiskey variety since the late 1980s, positioning it as "silky and warm" with a smoothness that comes from being charcoal-filtered twice.



But for all of its life, the super-premium Tennessee whiskey ha]]></summary>
<updated></updated>
<author><name>E.J. Schultz</name>
</author>
</entry>
</feed>