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<title><![CDATA[Articles by E.J. Schultz]]></title>
<link>http://adage.com/rss-author.php?id=3799</link>
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<ttl>120</ttl>
<description><![CDATA[Articles by E.J. Schultz]]></description>
<item>
<title><![CDATA[A Visit to MillerCoors' Real-Life Research Lab]]></title>
<link>http://adage.com/article/news/a-visit-millercoors-real-life-research-lab/242132/</link>
<description><![CDATA[Kenny Chesney is playing on the jukebox and the beer is flowing. &quot;Are you guys from around here?&quot; the bartender asks. &quot;Close by,&quot; says Kent Rademaker, sidling up to the small-town bar with Tyler Witkin and Jenny Hall. The three are casually chatting like friends out for a cold brew on this hot afternoon in late May.&nbsp;

But t]]></description>
<pubDate>Mon, 17 Jun 2013 06:30 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Kraft Restructures as It Eyes More Brand-Building]]></title>
<link>http://adage.com/article/news/kraft-restructures-eyes-brand-building/242122/</link>
<description><![CDATA[
Nine months after Kraft Foods split in two, one of the new companies is restructuring as it looks to boost brand-building.

Kraft Foods Group, which was formed in October as a North American food and beverage business, today said it will divide its grocery division into two units: one focused on meals and desserts and the other housing snacks, sau]]></description>
<pubDate>Fri, 14 Jun 2013 12:47 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Senators Urge Nickelodeon To Crack Down On Unhealthy Food Ads]]></title>
<link>http://adage.com/article/media/senators-call-nickelodeon-restrict-kids-food-ads/242018/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 10 Jun 2013 14:44 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Miller Lite Shifts Hispanic Advertising to Casanova Pendrill]]></title>
<link>http://adage.com/article/hispanic-marketing/miller-lite-shifts-hispanic-advertising-casanova-pendrill/242015/</link>
<description><![CDATA[U.S. Hispanic marketing and media news and the best creative advertising: The biggest stories, trends and data in marketers&#039; multi-billion dollar efforts to reach America&#039;s most rapidly growing demographic, from Spanish-dominant to acculturated, bilingual Latinos.]]></description>
<pubDate>Mon, 10 Jun 2013 14:25 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Newcastle Turns to Small Minneapolis Agency for PR]]></title>
<link>http://adage.com/article/agency-news/newcastle-turns-small-minneapolis-agency-pr/242002/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 10 Jun 2013 12:22 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[It Pays to Be Kind: Snack-Bar Brand is Making a Profit -- And a Difference]]></title>
<link>http://adage.com/article/news/snack-bar-brand-kind-making-profit-difference/241868/</link>
<description><![CDATA[Marketers rushing to cloak brands in social causes might want to chat with Daniel Lubetzky. The Mexico-born son of a Holocaust survivor has dedicated most of his career to cause marketing, whether it&#039;s forming business partnerships between Israelis and Arabs to find &quot;profits and peace&quot; or launching Kind Healthy Snacks, whose mission is to]]></description>
<pubDate>Mon, 10 Jun 2013 06:30 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Former Fashion Model Takes on Snack Titans With ThinkThin Bar]]></title>
<link>http://adage.com/article/cmo-strategy/target-distributes-lizanne-falsetto-s-thinkthin-snacks/241806/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Mon, 03 Jun 2013 10:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Women to Watch: Michelle Klein, Smirnoff]]></title>
<link>http://adage.com/article/special-report-2013-women-to-watch/women-watch-michelle-klein-smirnoff/241775/</link>
<description><![CDATA[
As the top marketer for the world&rsquo;s largest vodka brand, Michelle Klein must keep a global perspective. Lucky for her, that comes naturally.

Born in South Africa and raised in Australia, she has lived on four continents. &ldquo;Often when you&rsquo;re in a global role you tend to sit in global headquarters,&rdquo; she said. &ldquo;If you ha]]></description>
<pubDate>Sun, 02 Jun 2013 00:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Women to Watch: Sally Grimes, Hillshire Brands Co.]]></title>
<link>http://adage.com/article/special-report-2013-women-to-watch/women-watch-sally-grimes-hillshire-brands/241788/</link>
<description><![CDATA[
Can Sally Grimes do for meat what she did for markers?

Ms. Grimes, who took Sharpie to new heights while at Newell Rubbermaid, moved to Hillshire Brands last year where she oversees innovation on brands such as Jimmy Dean and Ball Park.

As a Newell marketer she expanded the iconic Sharpie brand into pens, liquid pencils and gel highlighters whil]]></description>
<pubDate>Sun, 02 Jun 2013 00:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[How the Women Running Ruffles Unscrambled the 'Bro Code']]></title>
<link>http://adage.com/article/news/women-running-ruffles-unscrambled-bro-code/241821/</link>
<description><![CDATA[If men are from Mars and women from Venus, then Christina Menendez, Pam Forbus and Christine Kalvenes have just completed a galactic journey in potato-chip marketing.

After digging into the male psyche with what they called &ldquo;bro research,&rdquo; the Frito-Lay execs led an overhaul of the once-family-targeted Ruffles brand into a chip for mil]]></description>
<pubDate>Sun, 02 Jun 2013 00:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Mondelez Strikes Global 'Mobile-Only' Media Deal with Google]]></title>
<link>http://adage.com/article/news/mondelez-strikes-global-mobile-media-deal-google/241750/</link>
<description><![CDATA[Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe.

The pact, which Mondelez describes as its first &quot;mobile-only media deal,&quot; will cover mobile search, display and websites. Mondelez e]]></description>
<pubDate>Thu, 30 May 2013 06:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Campbell's Soup Adds GSD&M, Taxi to Agency Roster]]></title>
<link>http://adage.com/article/agency-news/campbell-s-soup-adds-gsd-m-taxi-agency-roster/241733/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 29 May 2013 14:01 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Pop Psychology: Ready-Made Popcorn Gains On Microwave Brands]]></title>
<link>http://adage.com/article/news/ready-made-popcorn-gains-microwave-brands/241686/</link>
<description><![CDATA[
Microwaves and popcorn have been linked forever --&nbsp;or at least since 1946, when kernels were one of the first items zapped by the appliance&#39;s inventor, Percy Spencer. By the 1980s, microwave popcorn was all the rage, marketed by brands like Micro-Pop, whose ads declared that &ldquo;you shouldn&#39;t have to wait for great-tasting popcorn.]]></description>
<pubDate>Wed, 29 May 2013 06:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Mondelez Shifts Halls Creative Work to Wieden & Kennedy]]></title>
<link>http://adage.com/article/agency-news/mondelez-shifts-halls-brand-work-wieden-kennedy/241672/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 23 May 2013 17:30 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube]]></title>
<link>http://adage.com/article/news/candy-show-draws-pitches-farts-candy-bacon-sex-lube/241630/</link>
<description><![CDATA[What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional.



"We dominate North Texas," Mike Sanderlin said at this week&#039;s Sweets & Snacks Expo in Chicago when asked about his cotton candy brand, called Cotton Candy A La&#039;]]></description>
<pubDate>Wed, 22 May 2013 13:04 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Nutella Day Likely to Survive Unscathed]]></title>
<link>http://adage.com/article/news/nutella-day-survive-unscathed/241615/</link>
<description><![CDATA[World Nutella Day will likely survive after all.

The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event&#39;s founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter. She blogged about the letter, drawing plenty of media coverage and outcry fr]]></description>
<pubDate>Tue, 21 May 2013 17:07 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Restaurants Slim Down Cocktail Calorie Counts]]></title>
<link>http://adage.com/article/news/restaurants-slim-cocktail-calorie-counts/241560/</link>
<description><![CDATA[

Shaken, stirred ... or skinny? 




It&#039;s a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails.  












T.G.I. Friday&#039;s, Chili&#039;s, Cheesecake Factory and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-]]></description>
<pubDate>Tue, 21 May 2013 06:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[How 'Skinny' Became the Hottest Phrase in Marketing]]></title>
<link>http://adage.com/article/news/skinny-hottest-phrase-marketing/241562/</link>
<description><![CDATA[



For food and drink makers, "skinny" seems to be the phattest marketing term going.  




Brands have put the label on everything from cocktails to popcorn to give foods a low-cal sheen for consumers that are watching their waistlines.  














"Skinny is the new "baby,&#039; as in baby carrots [and] baby spinach," said Kit Yarrow, a consumer-]]></description>
<pubDate>Tue, 21 May 2013 06:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[New Bacardi Ad Re-Creates Rum-and-Coke History]]></title>
<link>http://adage.com/article/news/bacardi-ad-creates-rum-coke-history/241559/</link>
<description><![CDATA[

Bacardi USA&#39;s answer to Captain Morgan is Colonel Roosevelt.

The marketer&#39;s flagship rum brand on Monday plans to introduce a TV commercial evoking the history of the &quot;Cuba Libre,&quot; better known as the rum and Coke cocktail, which Bacardi says was created in Cuba in 1900 as then-Col. Theodore Roosevelt and his Rough Riders helpe]]></description>
<pubDate>Sat, 18 May 2013 07:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[What Liquor Brands Do CeeLo, Dr. J and Clooney Rep?]]></title>
<link>http://adage.com/article/news/liquor-brands-ceelo-dr-j-clooney-rep/241420/</link>
<description><![CDATA[
Like gin and tonic, celebrities and booze have been mixing for decades. Who can forget Billy Dee Williams for Colt 45, Bob Uecker for Miller Lite or Frank Sinatra for Michelob? Even Orson Welles did it for Paul Masson Champagne, after more than a few (inebriated?) takes.

But these days, it seems like everyone has a deal. Do you know what brand Pe]]></description>
<pubDate>Fri, 17 May 2013 06:30 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?]]></title>
<link>http://adage.com/article/media/quill-s-dunder-mifflin-office-brand-outlive-office/241452/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 14 May 2013 09:30 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Global Beer Brands Make Move to Myanmar]]></title>
<link>http://adage.com/article/global-news/global-beer-brands-make-move-myanmar/241449/</link>
<description><![CDATA[First came the cola. Now comes the beer.


Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves  by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.

Heineken N.V. will operate ]]></description>
<pubDate>Mon, 13 May 2013 16:52 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Oscar Mayer Fires Up Bacon Wieners in Battle for Top Dog]]></title>
<link>http://adage.com/article/news/oscar-mayer-fires-bacon-wieners-battle-top-dog/241416/</link>
<description><![CDATA[



Oscar Mayer is about to unleash a new weapon in the wiener wars: bacon.



Yes, the marketer is planning to bring bacon hot dogs to market just in time for Memorial Day. While other dogs are wrapped in bacon, Oscar Mayer says its wiener -- in which the bacon is cooked-in -- is the first of its kind on the market. "We know Americans love bacon, ]]></description>
<pubDate>Fri, 10 May 2013 12:19 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim]]></title>
<link>http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/</link>
<description><![CDATA[


Before they played the piano, sang, danced or appeared in Super Bowl ads, the M&Ms characters went for a little swim.



The little guys first made a splash way back in 1954, when Mr. Plain and Mr. Peanut jumped into a chocolate pool and rinsed off in showers that gave them their shell coating. Another early ad in the campaign -- which is the su]]></description>
<pubDate>Thu, 09 May 2013 12:00 EDT</pubDate>
<author>E.J. Schultz</author>
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<item>
<title><![CDATA[Wrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure]]></title>
<link>http://adage.com/article/news/wrigley-pulls-alert-caffeinated-gum-due-fda-pressure/241377/</link>
<description><![CDATA[



Wrigley&#039;s new Alert caffeinated gum was getting prominent display near the cash register at a 7-Eleven in downtown Chicago today. It won&#039;t be there -- or anywhere else -- much longer.



The company said Wednesday it was taking the gum off the market temporarily in the face of concerns by the Food and Drug Administration, the Associated Press r]]></description>
<pubDate>Wed, 08 May 2013 21:46 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[World's Snacking Habits Stoke Hunger for Mondelez-PepsiCo Merger]]></title>
<link>http://adage.com/article/news/world-s-snacking-habits-stoke-hunger-mondelez-pepsico-merger/241297/</link>
<description><![CDATA[





After Hollywood movies, soda and Justin Timberlake, America&#039;s next big export is looking like it&#039;ll be our voracious snacking appetites. 




While cookies, potato chips and candy have long been a force in the U.S., between-meal munching is only beginning to take hold in India, China and other emerging markets as more consumers move into the ]]></description>
<pubDate>Tue, 07 May 2013 07:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[See the Spot: Ruffles Goes Retro With 'Ruff McThickridge']]></title>
<link>http://adage.com/article/news/ruffles-retro-ruff-mcthickridge/241270/</link>
<description><![CDATA[
As it targets men, Ruffles is looking to "celebrate masculinity." And the guy leading the party in a new campaign will be "Ruff McThickridge," a Ron-Burgundy-meets-Burt Reynolds-meets-Clint Eastwood character starring in a TV ad breaking Monday that parodies 1970s action movies.





The effort represents a significant new investment in the Frito-]]></description>
<pubDate>Fri, 03 May 2013 12:15 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Bacardi USA Shifts Media Duties to Mindshare]]></title>
<link>http://adage.com/article/agency-news/bacardi-shifts-media-duties-mindshare/241250/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 02 May 2013 11:49 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[A-B InBev's Latest Music Move Includes a Concert in Every State]]></title>
<link>http://adage.com/article/media/ab-inbev-music-move-includes-a-concert-state/241203/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 01 May 2013 13:00 EDT</pubDate>
<author>E.J. Schultz</author>
</item>
<item>
<title><![CDATA[Three Top Marketers With Agency Backgrounds Reveal Why They Switched Sides]]></title>
<link>http://adage.com/article/cmo-interviews/top-marketers-agency-backgrounds-reveal-switched-sides/241095/</link>
<description><![CDATA[


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]]></description>
<pubDate>Wed, 01 May 2013 10:00 EDT</pubDate>
<author>E.J. Schultz</author>
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