<![CDATA[Articles by Dave Williams]]> http://adage.com/rss-author.php?id=4126 en-us 120 <![CDATA[Publishers: Here's Why Your Display Ads Are Getting Crushed By Social and Search]]> http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/ Thu, 21 Feb 2013 09:32 EST Dave Williams <![CDATA[How Facebook's Graph Search Will Dethrone Google Search]]> http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/ Thu, 31 Jan 2013 10:18 EST Dave Williams <![CDATA[Facebook's Incredible Potential as an Offline Retail Tool]]> http://adage.com/article/digitalnext/facebook-s-incredible-potential-offline-retail-tool/238238/ Fri, 09 Nov 2012 09:49 EST Dave Williams <![CDATA[Facebook's New Metrics Are Changing the Game for Marketers]]> http://adage.com/article/digitalnext/facebook-s-metrics-changing-game-marketers/236218/ Fri, 20 Jul 2012 09:55 EDT Dave Williams <![CDATA[What If Teens Prefer Twitter to Facebook?]]> http://adage.com/article/digitalnext/teens-prefer-twitter-facebook/235934/ Tue, 10 Jul 2012 10:19 EDT Dave Williams <![CDATA[Untangling the Implications of Facebook's New Ad Exchange]]> http://adage.com/article/digitalnext/untangling-implications-facebook-s-ad-exchange/235780/ Thu, 05 Jul 2012 09:57 EDT Dave Williams <![CDATA[GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem]]> http://adage.com/article/digitalnext/gm-a-facebook-problem-a-brand-loyalty-problem/234817/ Thu, 17 May 2012 11:14 EDT Dave Williams <![CDATA[How You Can Take Advantage of Facebook's Ad Cycle]]> http://adage.com/article/digitalnext/advantage-facebook-s-ad-cycle/234331/ Tue, 24 Apr 2012 10:10 EDT Dave Williams <![CDATA[How to Beat Walmart On Facebook]]> http://adage.com/article/digitalnext/beat-walmart-facebook/233954/ Thu, 05 Apr 2012 11:00 EDT Dave Williams <![CDATA[How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook]]> http://adage.com/article/digitalnext/facebook-s-frictionless-sharing-create-ads-facebook/232419/ Mon, 30 Jan 2012 14:00 EST Dave Williams <![CDATA[How 'Word of Mouth' Marketing Will Pump Up Holiday Sales]]> http://adage.com/article/digitalnext/word-mouth-marketing-pump-holiday-sales/231217/ Mon, 28 Nov 2011 11:15 EST Dave Williams <![CDATA[How Ford Blew It On Facebook]]> http://adage.com/article/digitalnext/ford-blew-facebook/230815/ Fri, 04 Nov 2011 10:15 EDT Dave Williams <![CDATA[The Inside Scoop on Facebook's $1.6 Billion Ad Machine]]> http://adage.com/article/digitalnext/inside-scoop-facebook-s-1-6-billion-ad-machine/230553/ Fri, 21 Oct 2011 09:06 EDT Dave Williams <![CDATA[Connecting the Data Dots on Facebook and Beyond]]> http://adage.com/article/digitalnext/marketers-facebook-audience-data/229244/ Fri, 16 Sep 2011 09:35 EDT Dave Williams <![CDATA[How Google+ Will Transform Search and Search Marketing]]> http://adage.com/article/digitalnext/google-transform-search-search-marketing/228835/ Thu, 21 Jul 2011 11:30 EDT Dave Williams <![CDATA[How Facebook Makes Your Global Brand Feel Local]]> http://adage.com/article/digitalnext/facebook-makes-global-brand-feel-local/228782/ Mon, 18 Jul 2011 15:57 EDT Dave Williams <![CDATA[Why Microsoft's Facebook Alliance Really Is a Threat to Google]]> http://adage.com/article/digitalnext/microsoft-s-facebook-alliance-a-threat-google/228388/ Fri, 24 Jun 2011 08:00 EDT Dave Williams <![CDATA[The Key to an Effective Facebook Ad Formula: EdgeRank]]> http://adage.com/article/digitalnext/key-effective-facebook-ad-formula-edgerank/228195/ Wed, 15 Jun 2011 11:00 EDT Dave Williams <![CDATA[How to Stay Up to Date With Facebook]]> http://adage.com/article/digitalnext/stay-date-facebook/227422/ Tue, 10 May 2011 07:20 EDT Dave Williams <![CDATA[How Facebook Advertising Is Like TV]]> http://adage.com/article/digitalnext/facebook-advertising-tv/226837/ Wed, 06 Apr 2011 11:58 EDT Dave Williams <![CDATA[Of Course Social Media Works -- If You Measure It Right]]> http://adage.com/article/digitalnext/measure-facebook-social-media-click-throughs/149588/ Fri, 25 Mar 2011 12:25 EDT Dave Williams