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<title type="html" ><![CDATA[Articles by Jay Sears]]></title>
<link href="http://adage.com/rss-author.php?id=4293" ></link>
<id>urn:uuid:f75e4d9f-7a96-f04f-c833-19857a668e1f</id>
<updated>2013-05-22T20:33:13-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Jay Sears</subtitle>
<entry>
<title type="html" ><![CDATA[Seven Simple Steps to Sell More Mobile Advertising]]></title>
<link href="http://adage.com/article/digitalnext/simple-steps-sell-mobile-advertising/239905/" ></link>
<id>urn:uuid:ed78070e-9ff4-c32f-0fe4-d2cfdc149903</id>
<summary type="html" ><![CDATA[








Jay  Sears





Mobile web surfing already accounted for 28.4 percent of  Internet traffic last June, between smartphones and tablets, and that  number has surely risen. The mobile web is  growing 14 times faster than desktop traffic, as consumers interact with apps, social network and email from a slew of  smart devices.





In line with]]></summary>
<updated></updated>
<author><name>Jay Sears</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How the Real-Time Ad Market Grows From $2 Billion to $9 Billion]]></title>
<link href="http://adage.com/article/digitalnext/real-time-ad-market-grows-2-billion-9-billion/238958/" ></link>
<id>urn:uuid:63b4d77d-2e7f-6af3-1006-a72bf9eae9ee</id>
<summary type="html" ><![CDATA[








Jay  Sears








What is  programmatic guaranteed? And what makes the market so ripe for it?




In the rest of  the ad business, when you allocate your media budget, you expect this budget to be spent.  This has not been the case with real-time bidding -- the fastest growing segment of  digital media. Until now.






Real-time trading ]]></summary>
<updated></updated>
<author><name>Jay Sears</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How to Make Our Dumb Digital Plumbing Smarter]]></title>
<link href="http://adage.com/article/digitalnext/make-dumb-digital-plumbing-smarter/229883/" ></link>
<id>urn:uuid:31eea265-5601-6969-0ff9-becf00066a66</id>
<summary type="html" ><![CDATA[








Jay                                 Sears




Auctions conducted -- impression by                               impression -- inside of                               125 milliseconds. 



Real-time bidding (RTB) holds the promise of                               making our digital plumbing smart -- solving major challenges around media, au]]></summary>
<updated></updated>
<author><name>Jay Sears</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Real Reason Google Is Paying Up Big For Admeld]]></title>
<link href="http://adage.com/article/digitalnext/real-reason-google-paying-big-admeld/228151/" ></link>
<id>urn:uuid:c7288f28-708f-ae80-48d0-77fc1afc9e70</id>
<summary type="html" ><![CDATA[








Jay                                                                      Sears






Recently an industry peer asked me if I was concerned that                                                                    Google was diabolical.


My concern is                                                                    just the opposite -- tha]]></summary>
<updated></updated>
<author><name>Jay Sears</name>
</author>
</entry>
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