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<title><![CDATA[Articles by Jay Sears]]></title>
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<description><![CDATA[Articles by Jay Sears]]></description>
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<title><![CDATA[Seven Simple Steps to Sell More Mobile Advertising]]></title>
<link>http://adage.com/article/digitalnext/simple-steps-sell-mobile-advertising/239905/</link>
<description><![CDATA[








Jay  Sears





Mobile web surfing already accounted for 28.4 percent of  Internet traffic last June, between smartphones and tablets, and that  number has surely risen. The mobile web is  growing 14 times faster than desktop traffic, as consumers interact with apps, social network and email from a slew of  smart devices.





In line with]]></description>
<pubDate>Wed, 20 Feb 2013 09:00 EST</pubDate>
<author>Jay Sears</author>
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<title><![CDATA[How the Real-Time Ad Market Grows From $2 Billion to $9 Billion]]></title>
<link>http://adage.com/article/digitalnext/real-time-ad-market-grows-2-billion-9-billion/238958/</link>
<description><![CDATA[








Jay  Sears








What is  programmatic guaranteed? And what makes the market so ripe for it?




In the rest of  the ad business, when you allocate your media budget, you expect this budget to be spent.  This has not been the case with real-time bidding -- the fastest growing segment of  digital media. Until now.






Real-time trading ]]></description>
<pubDate>Thu, 03 Jan 2013 09:22 EST</pubDate>
<author>Jay Sears</author>
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<title><![CDATA[How to Make Our Dumb Digital Plumbing Smarter]]></title>
<link>http://adage.com/article/digitalnext/make-dumb-digital-plumbing-smarter/229883/</link>
<description><![CDATA[








Jay                                 Sears




Auctions conducted -- impression by                               impression -- inside of                               125 milliseconds. 



Real-time bidding (RTB) holds the promise of                               making our digital plumbing smart -- solving major challenges around media, au]]></description>
<pubDate>Mon, 19 Sep 2011 15:24 EDT</pubDate>
<author>Jay Sears</author>
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<title><![CDATA[The Real Reason Google Is Paying Up Big For Admeld]]></title>
<link>http://adage.com/article/digitalnext/real-reason-google-paying-big-admeld/228151/</link>
<description><![CDATA[








Jay                                                                      Sears






Recently an industry peer asked me if I was concerned that                                                                    Google was diabolical.


My concern is                                                                    just the opposite -- tha]]></description>
<pubDate>Mon, 13 Jun 2011 10:30 EDT</pubDate>
<author>Jay Sears</author>
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