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<title type="html" ><![CDATA[Articles by Ari Jacoby]]></title>
<link href="http://adage.com/rss-author.php?id=4320" ></link>
<id>urn:uuid:3846740b-6b38-6525-1ce1-3125fed89f16</id>
<updated>2013-05-20T16:41:55-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Ari Jacoby</subtitle>
<entry>
<title type="html" ><![CDATA[Is Your So-Called 'Native' Advertising Really Native?]]></title>
<link href="http://adage.com/article/digitalnext/called-native-advertising-native/238642/" ></link>
<id>urn:uuid:c7fb9b86-eb6d-8c57-400a-457ce3fe9c71</id>
<summary type="html" ><![CDATA[








Ari Jacoby





What does "native" really mean?




The term springs from the Latin word nativus &ndash; to be born into something. Its first definition in my dictionary is  "existing in or belonging by  nature." Which, in my view, is  a good talking point for where native advertising needs to go from here.




Today we frame native advertisin]]></summary>
<updated></updated>
<author><name>Ari Jacoby</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Bots Don't Have Cash or Credit Cards]]></title>
<link href="http://adage.com/article/digitalnext/bots-cash-credit-cards/237610/" ></link>
<id>urn:uuid:04f2dec7-014c-e48e-78cd-45fc7caf8647</id>
<summary type="html" ><![CDATA[








Ari Jacoby





Innovations breed competing innovations designed to disrupt, conquer and steal market share. Unfortunately, we&#039;re not just talking about Samsung Galaxy versus iPhone 5. The innovations I&#039;m talking about have mal-intent. One example plaguing  online advertising is   bots -- small pieces of   software that   roam the web mask]]></summary>
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<author><name>Ari Jacoby</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Letter to Rio: Unmuzzle the Competitors at the 2016 Games]]></title>
<link href="http://adage.com/article/digitalnext/2016-lift-advertising-muzzle-olympic-athletes/236684/" ></link>
<id>urn:uuid:64cbe7ad-d785-c71e-48b8-af02fc21cb8d</id>
<summary type="html" ><![CDATA[








Ari Jacoby







Dear Rio 2016:



 Congratulations! Four years from now your beautiful city is  going to host an Olympic-sized spectacle. You must have been proud watching this summer&#039;s Games in London, knowing that  your turn is  next.



Are you going to want the very best athletes to come to Rio? Do you want more new world records? Do]]></summary>
<updated></updated>
<author><name>Ari Jacoby</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Makes a Memorable Ad? Location, Location, Location]]></title>
<link href="http://adage.com/article/digitalnext/makes-a-memorable-ad-location-location-location/228505/" ></link>
<id>urn:uuid:139264e4-82f3-59e1-5526-f712cf00c995</id>
<summary type="html" ><![CDATA[



Ari Jacoby





If you advertise online, you demand messaging and branding that                                                                   leads to increased marketing ROI and a reduced cost of                                                                   sales. You hammer the point home when planning your campaign: "We must be memor]]></summary>
<updated></updated>
<author><name>Ari Jacoby</name>
</author>
</entry>
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