<feed xmlns="http://www.w3.org/2005/Atom"
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<title type="html" ><![CDATA[Articles by Cotton Delo]]></title>
<link href="http://adage.com/rss-author.php?id=4381" ></link>
<id>urn:uuid:805fc21b-3877-24ac-3dd5-9f6670cea0dd</id>
<updated>2013-05-21T13:37:08-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Cotton Delo</subtitle>
<entry>
<title type="html" ><![CDATA[Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz]]></title>
<link href="http://adage.com/article/digital/david-karp-marissa-mayer-discuss-yahoo-buying-tumblr/241585/" ></link>
<id>urn:uuid:a67f2b85-b246-b5fe-c8ee-c9c51a7aa9b7</id>
<summary type="html" ><![CDATA[
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won&#039;t change, while convincing Wall Street that their union will be a lucrative one.






Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not t]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is a Yahoo-Owned Tumblr More Attractive to Brands?]]></title>
<link href="http://adage.com/article/digital/yahoo-buy-tumblr-1-billion/241558/" ></link>
<id>urn:uuid:a16fd608-8bd3-023a-6194-cd14a5a65000</id>
<summary type="html" ><![CDATA[This story has been updated.


Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it. But will new ownership help Tumblr with one of its biggest problems -- drawing major advertisers? 





 All Things D on Sunday morning reported that the Yahoo board unanimously approved the dea]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015]]></title>
<link href="http://adage.com/article/cmo-interviews/ad-age-cmo-summit-speaker-cammie-dunaway-kidzania/241540/" ></link>
<id>urn:uuid:443b5ba1-ef68-0d3f-ca4e-632405eb03d0</id>
<summary type="html" ><![CDATA[
The concept behind Kidzania -- essentially a theme park that&#039;s about work -- is growing like a weed abroad, with 12 existing locations and openings scheduled this year in Kuwait City, Cairo, Sao Paulo, Mumbai and Istanbul. The first U.S. location is due in 2015 in a city to be determined, and it&#039;s up to Cammie Dunaway, U.S. president and global CM]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[CNN and Elle Test Google Glass as a Way to Push Content to More People]]></title>
<link href="http://adage.com/article/digital/cnn-elle-unveil-google-glass-apps-google-i-o-2013/241538/" ></link>
<id>urn:uuid:55a06501-2802-7a48-78fa-f34f2a634e62</id>
<summary type="html" ><![CDATA[
Does the future of media include breaking-news headlines materializing in front of your eyes as you walk down the street?


CNN and Elle magazine have become the second and third media brands with apps on Google Glass, following  The New York Times, and all three are testing early adopters&#039; appetite for a constant stream of content served to them ]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[By 2017 India To Boast the Most Facebook Users -- By Far]]></title>
<link href="http://adage.com/article/digital/facebook-s-user-growth-fueled-india-brazil/241374/" ></link>
<id>urn:uuid:a9ad6d5e-3933-c731-1903-8e1bbc8dcf36</id>
<summary type="html" ><![CDATA[
Facebook&#039;s user base could approach 1.8 billion in 2017, fueled by new users in populous emerging markets.





While Facebook&#039;s user growth is tailing off in the U.S., U.K., Canada and western Europe, there&#039;s plenty of room to grow in population centers such as Brazil, Russia and India, according to new estimates by eMarketer.





The Facebook u]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is Anyone Clicking the 'Gift a Gift' Button on Facebook?]]></title>
<link href="http://adage.com/article/digital/buying-facebook-gifts/241351/" ></link>
<id>urn:uuid:71f5d6ee-50f5-01a2-fd16-72454cd79acf</id>
<summary type="html" ><![CDATA[
Since launching last fall, Facebook "Gifts" has been thrust into users&#039; consciousness by suggestions from the social network that they buy a gift for a friend who just started a new job or announced a pregnancy. But is anyone buying?



 

Born out of the company&#039;s acquisition of the social-gifting startup Karma a year ago, Gifts lets users buy ea]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Your Klout Score Could Get You Into American Airlines' First Class Lounge]]></title>
<link href="http://adage.com/article/digital/american-airlines-opens-lounge-high-klout-scorers/241336/" ></link>
<id>urn:uuid:1477e826-6aeb-9717-4c36-9a4a198c2c21</id>
<summary type="html" ><![CDATA[
Have a lot of Twitter followers? American Airlines thinks you&#039;re worthy of its posh &#039;Admirals Club&#039; -- free of charge.


Klout, a social-influence measurement tool, introduced a "perk" today that&#039;s bound to intrigue frequent flyers, or else make them squeamish. The company, which offers deals to those with high "Klout scores," is offering those wi]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What's Zynga Doing at the NewFronts Anyway?]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/zynga-digital-content-newfronts/241283/" ></link>
<id>urn:uuid:0503cfaa-e70a-f435-4635-27c2c7b7394e</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Instagram's New Feature Lets Brands 'Tag' Consumers in Photo Stream]]></title>
<link href="http://adage.com/article/digital/instagram-introduces-facebook-photo-tagging/241268/" ></link>
<id>urn:uuid:c67ddf0b-04a9-46db-f2be-40d776a40fd7</id>
<summary type="html" ><![CDATA[
There&#039;s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users&#039; attention.


Dubbed "Photos of You," the feature lets you tag other Instagram users, whether they&#039;re people or brands, directly in photos. It functions similarly to photo tagging on Facebook, Instagram&#039;s corporate parent. Previo]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook: 30% of Our Revenue Now Comes from Mobile Ads]]></title>
<link href="http://adage.com/article/digital/facebook-30-revenue-mobile-ads/241240/" ></link>
<id>urn:uuid:0b9bda46-0256-73cc-f844-b59ad64ed6b6</id>
<summary type="html" ><![CDATA[
Facebook is accumulating evidence to make the case that it&#039;s become a mobile company. Thirty percent of its first-quarter ad revenue came from mobile ads, up from 23% last quarter. 





Leading into its fraught IPO last year, the question of how Facebook would make money off users who access the platform primarily from their mobile devices was a ]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Far-Out Photos: Peek Inside Ex-Adman Pritikin's Kitschy San Fran Mansion]]></title>
<link href="http://adage.com/article/agency-news/peek-inside-adman-pritikin-s-kitschy-san-fran-mansion/241089/" ></link>
<id>urn:uuid:d5ab20d4-a8a4-0204-ef4b-b1f9874fd31b</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Far-Out Photos: Peek Inside Ex-Adman Pritikin's Kitschy San Fran Mansion]]></title>
<link href="" ></link>
<id>urn:uuid:565a988b-22d5-e6c3-ce34-4fa84a97a03d</id>
<summary type="html" ><![CDATA[


Among a quiet row of humble houses in San Francisco&#039;s Glen Park neighborhood lies one of the largest estates in the city, accessible via a gated driveway. Large bronze animal statues, such as an elephant and a stag with massive antlers, dot the yard. 








A 20-something man wearing a white jacket and hipsterish glasses greets you at the door]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[SMG's Twitter Deal to Yield Closer Ties With P&G, Walmart, Samsung]]></title>
<link href="http://adage.com/article/digital/smg-moves-twitter-experimental-advertising-big-leagues/241035/" ></link>
<id>urn:uuid:b5d446d7-288e-b72e-7144-0a0c4618beee</id>
<summary type="html" ><![CDATA[
The Twitter experiment on Madison Avenue just got more serious.


While marketers are dabbling in Twitter&#039;s real-time stream of  140-character missives, and some brands have built teams to interact on Twitter in real-time, investment of  ad dollars has been relatively small.


Until now. On Monday, Twitter announced that  it had completed multi-ye]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Tumblr Launches Mobile Ads Today In Big Revenue Push]]></title>
<link href="http://adage.com/article/digital/tumblr-launches-mobile-ads-native-app-users/241012/" ></link>
<id>urn:uuid:2253c4c0-6cce-d010-7652-b34a80772386</id>
<summary type="html" ><![CDATA[
Tumblr is  launching its mobile ads today, marking the first time the 6-year-old startup is  placing ads that  look and feel like regular posts on the blog network.


The mobile ads--launching today with advertisers like GE, Warner  Bros. and ABC--are the first to appear in user streams where until now Tumbr users have just seen content posted by ]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Twitter Expands Sponsored Video Push With BBC America Deal]]></title>
<link href="http://adage.com/article/media/twitter-teams-bbc-america-sell-video-sponsorships/240992/" ></link>
<id>urn:uuid:96c99858-5dde-8d5b-8cd1-74c6f2908027</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Stipple Looks to Give Facebook-Commerce Another Chance]]></title>
<link href="http://adage.com/article/special-report-digital-conference/stipple-enable-stream-payments-facebook-twitter/240938/" ></link>
<id>urn:uuid:8a90629d-8803-3617-484f-46d3000faab5</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Practices What It Preaches for 'Home' Ad Blitz]]></title>
<link href="http://adage.com/article/special-report-digital-conference/rebecca-van-dyck-facebook-ads-home-ad-campaign/240922/" ></link>
<id>urn:uuid:20a46203-a58c-3a81-adc7-ccba5196fc6b</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yes, Cory Booker Really Does Write His Own Tweets]]></title>
<link href="http://adage.com/article/special-report-digital-conference/newark-mayor-cory-booker-write-tweets/240908/" ></link>
<id>urn:uuid:dfe1b50f-88ec-7858-a43f-8ec3ffdd02b7</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads]]></title>
<link href="http://adage.com/article/digital/facebook-seeks-1-million-price-tag-video-ads/240901/" ></link>
<id>urn:uuid:d85de34a-19f9-22d3-3b9b-546c93f7c526</id>
<summary type="html" ><![CDATA[
Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate -- if its asking price is met.


The social network still hasn&#039;t finalized the format of the video ads, but it&#039;s been shopping the product around to agencies, looking to lock down commitments for the first available slots in Ju]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[GM Returns to Facebook Advertising After Public Split a Year Ago]]></title>
<link href="http://adage.com/article/digital/gm-returns-facebook-advertising-public-split/240785/" ></link>
<id>urn:uuid:35bbcfe1-4363-8d06-7229-f886e9f7d26b</id>
<summary type="html" ><![CDATA[
Eleven months after a very public divorce, General Motors is reconciling with Facebook.


GM has confirmed to Ad Age that it is back in the fold as a Facebook advertiser. Thus ends a bizarre chapter in which GM, the second-largest U.S. marketer  publicly eschewed the social network&#039;s ad products three days before its hotly anticipated initial publ]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Twitter Poaches Exec Who Oversaw Facebook's Omnicom Relationship]]></title>
<link href="http://adage.com/article/digital/twitter-poaches-exec-oversaw-facebook-s-omnicom-relationship/240775/" ></link>
<id>urn:uuid:272eded1-4cc3-3cf1-1372-7b26d03eb752</id>
<summary type="html" ><![CDATA[
Twitter has poached new talent from an unlikely place: Facebook.


 


The company&#039;s new sales director for the central U.S. from Dallas to Detroit is Brad Keown, a Facebook veteran of almost six years who most recently oversaw his former employer&#039;s relationship with Omnicom agencies worldwide and was previously its midwest sales chief. 



Instan]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Looks to Bring Ads to Your Phone's 'Home' Screen]]></title>
<link href="http://adage.com/article/digital/facebook-ads-coming-phone-s-home-screen/240753/" ></link>
<id>urn:uuid:97fd60d9-7ebf-abe2-01f8-1ecca824a62f</id>
<summary type="html" ><![CDATA[

Facebook is  eyeing new mobile-ad real estate on the smartphone home screens and this month will launch its first major marketing campaign to convince consumers that  they want the social network&#039;s tentacles reaching into every corner of  their mobile lives. 




There&#039;s no telling when Facebook will integrate ads into Home -- which is  not a sep]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook to Debut First TV Ad to Promote 'Home' for Android]]></title>
<link href="http://adage.com/article/digital/facebook-developing-tv-ad-promote-home-android/240715/" ></link>
<id>urn:uuid:ab4c4057-2e1c-86d0-68b6-62a9dca9da6a</id>
<summary type="html" ><![CDATA[
Facebook is  making a big bet that  people want to be surrounded by  content from their friends each and every time they look at their phones, and it&#039;s teeing up a marketing campaign that  will include its first-ever TV advertising.





With its new experience for Android, "Home," Facebook has introduced an appealing new mobile canvas that  could]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Isn't Putting Ads Into Instagram, So Brands and Celebs Make Their Own]]></title>
<link href="http://adage.com/article/digital/instagram-brand-ads-facebook/240691/" ></link>
<id>urn:uuid:f0e0d561-a5ea-965b-ff31-47f79f24426b</id>
<summary type="html" ><![CDATA[

Facebook isn&#039;t placing ads on its photo-sharing service Instagram, so brands and celebrities have started taking matters into their own hands. From Unilever to Nike, marketers are cropping up in sponsored posts on the platform, but Facebook isn&#039;t earning any revenue from it.



It was just a few months ago that a change in Instagram&#039;s terms of se]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Set to Announce New Phone with HTC, But Can They Sell It?]]></title>
<link href="http://adage.com/article/digital/facebook-htc-approach-marketing-phone/240672/" ></link>
<id>urn:uuid:538dd838-6a4e-de68-b199-9fc6fc4dd891</id>
<summary type="html" ><![CDATA[
After years of  rumors to the effect, Facebook is  finally producing a phone, but it&#039;s not going to sell itself. 



Facebook&#039;s expected unveiling of  an HTC phone with a custom version of  Android that  heavily integrates its social graph this Thursday marks the company&#039;s debut as a player in the mobile hardware ecosystem, but also potentially as]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[After Election, Political Tech Pros Find Jobs on Mad Ave., in Silicon Valley]]></title>
<link href="http://adage.com/article/digital/political-tech-pros-find-jobs-mad-ave-silicon-valley/240615/" ></link>
<id>urn:uuid:5366b867-464a-8670-f683-6618ec0a5ac0</id>
<summary type="html" ><![CDATA[


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.title-black {
	        p]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Has Facebook Lost Faith in Social Ads?]]></title>
<link href="http://adage.com/article/digital/facebook-lost-faith-social-ads/240633/" ></link>
<id>urn:uuid:b2dc6399-5e0e-1076-caae-6f24bcc75d92</id>
<summary type="html" ><![CDATA[

Has Facebook lost faith in the potential of social ads and its mantra of "word-of-mouth marketing at scale"? 




The company once publicly eschewed cookie-based ads in favor of its own targeting tools fueled by information that users knowingly provide about themselves. But it&#039;s done an about-face in the past six months, with products that depend]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Cranks Up Ad Targeting in User News Feeds]]></title>
<link href="http://adage.com/article/digital/facebook-brings-fbx-ads-desktop-news-feeds/240539/" ></link>
<id>urn:uuid:9639aae8-252b-dfe0-cbe3-c01ac51480c5</id>
<summary type="html" ><![CDATA[
Dawdle on an e-commerce site? Expect ads for that site--even the items you browsed--to stalk you for days, even weeks in ads on other sites. Now those so-called "retargeted" ads are going somewhere else: Facebook&#039;s news feed.


Starting today, Facebook will start placing ads purchased through its ad exchange, FBX, in the newsfeeds of users, includ]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Startup Watch: Linqia Looks to Play Matchmaker for Brands and Bloggers]]></title>
<link href="http://adage.com/article/digital/startup-linqia-automate-blogger-outreach-brands/240494/" ></link>
<id>urn:uuid:98e799ff-e150-6764-c729-8d7bf3e6b8da</id>
<summary type="html" ><![CDATA[
Brands love the idea of enlisting people with big online followings to spread their messages, and now a startup called Linqia is pitching them on a way to automate the process.





Launched last fall, San Francisco-based Linqia has developed a technology that matches brands with bloggers who have a carefully-tended social-media presence. The matc]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[SquareTrade Taps Mullen to Make Warranties a Sexy Consumer Product]]></title>
<link href="http://adage.com/article/digital/bain-capital-funded-warranty-company-squaretrade-taps-mullen/240376/" ></link>
<id>urn:uuid:1e6ff63c-ecd1-6a33-b336-f6e711d71700</id>
<summary type="html" ><![CDATA[
Can warranties be a sexy consumer product? Mullen&#039;s San Francisco office has been charged with making them one.




Despite landing a $238 million investment from Bain Capital and Bain Capital Ventures last year, consumer warranty provider SquareTrade is far from a household name, even in the tech world, but it wants to be. Its new agency-of-recor]]></summary>
<updated></updated>
<author><name>Cotton Delo</name>
</author>
</entry>
</feed>