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<title type="html" ><![CDATA[Articles by Ken Wheaton]]></title>
<link href="http://adage.com/rss-author.php?id=442" ></link>
<id>urn:uuid:997fc602-1a2c-5c0d-4a4f-c33a87ca92c3</id>
<updated>2013-06-19T06:03:12-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Ken Wheaton</subtitle>
<entry>
<title type="html" ><![CDATA[Turns Out Americans Love 'Controversial' Cheerios Ad]]></title>
<link href="http://adage.com/article/the-big-tent/turns-americans-love-controversial-cheerios-ad/241869/" ></link>
<id>urn:uuid:ee8f3ea0-19e3-1d64-74ad-f075cacc2b41</id>
<summary type="html" ><![CDATA[Diversity and multicultural marketing issues uncovered and discussed by the people who work on the front lines.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy]]></title>
<link href="http://adage.com/article/cmo-strategy/craft-brew-shiner-s-bigger-footprint-include-a-tv-buy/241404/" ></link>
<id>urn:uuid:c402f26d-3cfb-5ae2-be78-9f36d9bfb8ea</id>
<summary type="html" ><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Scam Ads Don't Boost Creativity; They Damage Brands, Hurt Agency Credibility]]></title>
<link href="http://adage.com/article/ken-wheaton/advertising-scam-ads-damage-brands-hurt-agency-credibility/240639/" ></link>
<id>urn:uuid:ef99708d-eaf6-eed3-480f-c65bd2078c4a</id>
<summary type="html" ><![CDATA[Ken Wheaton


Once again, spec creative work has gotten an agency and its corporate client in trouble. The ridiculous fake ads for the Ford Figo from JWT India led to the firing of at least two people and the automaker spending a good chunk of last week apologizing profusely. 




So how do marketers prevent this from happening to them? Quite simpl]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is (Fake) Twitter Pope the Next Justin Bieber?]]></title>
<link href="http://adage.com/article/adages/fake-jorge-bergoglio-twitter-account-climbs-3400-hour/240333/" ></link>
<id>urn:uuid:58e58c86-791f-2e6b-aa1b-e166b505823e</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Poll: Is 'Salt Sugar Fat' Keeping You Awake at Night?]]></title>
<link href="http://adage.com/article/news/poll-salt-sugar-fat-keeping-awake-night/240169/" ></link>
<id>urn:uuid:c1cf29f7-d478-663b-80f4-d20539502b1f</id>
<summary type="html" ><![CDATA[Perhaps you missed the Feb. 24 issue of The New York Times Magazine that featured a woman eating what looks like a Dorito. Next to the image was a quote from Robert I-San Lin, a former chief scientist for Frito-Lay, that read "I feel so sorry for the public." Below that were the words "Inside the hyperengineered, savagely marketing, addiction-creat]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Former Ad Guy Goes Looking for Love in Political Commercial]]></title>
<link href="http://adage.com/article/campaign-trail/political-ads-snyder-love-spot/240085/" ></link>
<id>urn:uuid:d22970fc-7dfc-63a6-fae6-7b04d5d08833</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Super Bowl Ad Review: The Good, the Bad, the Clydesdales]]></title>
<link href="http://adage.com/article/special-report-super-bowl/super-bowl-ad-review-bud-samsung-tide-stand/239559/" ></link>
<id>urn:uuid:ec7a69d8-f09c-0166-e090-2c261d11ae6f</id>
<summary type="html" ><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[See the Spot: Dunder Mifflin's Scranton-Only Super Bowl Ad]]></title>
<link href="http://adage.com/article/special-report-super-bowl/dunder-mifflin-s-scranton-super-bowl-ad/239539/" ></link>
<id>urn:uuid:5f466a1d-7bc8-26de-1cb7-8f85deefe0f0</id>
<summary type="html" ><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[See the SodaStream Ad Banned from the Super Bowl]]></title>
<link href="http://adage.com/article/special-report-super-bowl/sodastream-s-banned-super-bowl-commercial/239486/" ></link>
<id>urn:uuid:16111584-6de9-9c31-ab2e-b39fd2e428a2</id>
<summary type="html" ><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[For a Master Class in Trolling, Just Turn to The New York Times]]></title>
<link href="http://adage.com/article/ken-wheaton/york-times-a-master-trolling/239432/" ></link>
<id>urn:uuid:b4736df1-b1a4-5536-d7f2-c75aaeae9147</id>
<summary type="html" ><![CDATA[

It&#039;s become fashionable to complain about the state of online "journalism" as various sites do what needs to be done to boost page views and goose the most-emailed list. Even as we envy all that sweet, sweet traffic, we castigate. We roll our eyes at Gawker&#039;s latest hit job on a beloved pop-culture icon. We tut-tut BuzzFeed&#039;s latest slideshow, a ]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Copywriter's Debut Novel a Hilarious, Heartfelt Take on Adland]]></title>
<link href="" ></link>
<id>urn:uuid:c4d53970-31f2-8ad3-0afc-a4435ab7c7cc</id>
<summary type="html" ><![CDATA[
Every once in a while, a copywriter breaks free from the 16-word shackles of advertising to pen a novel that goes on to commercial or literary success. And everyone is amazed. 

			
What might be more amazing is how rarely it happens. After all, these folks are paid to write. And it&#039;s not for lack of trying. I could build a comfortable apartment o]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Copywriter's Debut Novel a Hilarious, Heartfelt Take on Adland]]></title>
<link href="http://adage.com/article/adages/truth-advertising-a-hilarious-adland/239252/" ></link>
<id>urn:uuid:4fa6886a-33c2-d810-e587-fc1b0159b391</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[As Obama Unveils Gun Plans, NRA Calls Him 'Elitist Hypocrite' in Ad]]></title>
<link href="http://adage.com/article/media/nra-calls-president-elitist-hypocrite-spot/239221/" ></link>
<id>urn:uuid:963801d9-c217-c40e-9fb5-f16245fc1be3</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Coke Zero Ad Salutes Victorious Alabama Coach Nick Saban]]></title>
<link href="http://adage.com/article/adages/coke-ad-salutes-alabama-coach-nick-saban/239052/" ></link>
<id>urn:uuid:975e113b-0594-2f7b-0061-7447db05de3c</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Advertising Campaigns We Loved in 2012]]></title>
<link href="http://adage.com/article/agency-news/advertising-campaigns-loved-2012/238923/" ></link>
<id>urn:uuid:fab9a070-052f-edf2-7130-7cf140d78a34</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Kmart Campaign Crashing My Christmas, Ruining Decent Song]]></title>
<link href="http://adage.com/article/adages/kmart-campaign-ruins-christmas-grasscut-song/238703/" ></link>
<id>urn:uuid:ea5c8587-bae1-87dd-2cb4-d16e220921c0</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Behold the Weirdest Marketing Video You'll See Today]]></title>
<link href="http://adage.com/article/adages/behold-weirdest-marketing-video-today/238515/" ></link>
<id>urn:uuid:3e44bea3-09ff-8efd-c462-e7e8e50bf9dc</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[New Reality Means Social Issues No Longer Benefit the Republican Brand]]></title>
<link href="http://adage.com/article/ken-wheaton/reality-means-social-issues-longer-benefit-republican-brand/238232/" ></link>
<id>urn:uuid:59a4a200-1d2d-2ddd-3aaf-f860baa26184</id>
<summary type="html" ><![CDATA[

	
		
			
		
		
			Ken Wheaton
		
	



I&#039;m a registered Republican. I share this not because I want acceptance or rejection, but because I want the following to be taken for what it is  -- not a mental exercise by  someone who doesn&#039;t care, but a suggestion by  someone who does.  




 Less &#039;Mad Men,&#039; more &#039;Modern Family&#039; 



In the wake of  the e]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[From Mad Men to Made Men in Bob Garfield's First Novel]]></title>
<link href="http://adage.com/article/adages/mad-men-made-men-bob-garfield-s/238219/" ></link>
<id>urn:uuid:e64e1a3b-c00f-896f-77a0-e66ba96ce319</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Barack Obama Wins in a Landslide (in Adland Voting)]]></title>
<link href="http://adage.com/article/campaign-trail/barack-obama-wins-a-landslide-adland-voting/238149/" ></link>
<id>urn:uuid:a7c4d825-3903-2d87-f4bb-b88bc2afd02b</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Ad Age Presidential Poll: Who Will Win on Election Day?]]></title>
<link href="http://adage.com/article/campaign-trail/ad-age-presidential-poll-win-election-day/238138/" ></link>
<id>urn:uuid:85e0726f-5d57-ed15-9926-59c9abecd35f</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Can ING, Timex, Others Stomach Increasing Outrage About NYC Marathon?]]></title>
<link href="http://adage.com/article/news/ing-timex-stomach-outrage-nyc-marathon/238115/" ></link>
<id>urn:uuid:340eae35-4524-c010-b6cb-9a244f81acf1</id>
<summary type="html" ><![CDATA[UPDATE (6 P.M.):  New York City Mayor Michael Bloomberg announced this evening that  the ING New York City Marathon was canceled. "It is  clear it that  it has become the source of  controversy and division. The marathon has always brought our city together and inspired us with stories of  courage and determination," the mayor said. 



Earlier thi]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Video: Swing-State Child Driven to Tears by 2012 Election]]></title>
<link href="http://adage.com/article/campaign-trail/video-swing-state-child-driven-tears-2012-election/238062/" ></link>
<id>urn:uuid:e2cd3b8a-7eed-abab-0c56-3f990f9a2252</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Anti-Romney 'Future Children Project' Misses the Mark]]></title>
<link href="http://adage.com/article/campaign-trail/anti-romney-future-children-project-misses-mark/238021/" ></link>
<id>urn:uuid:8e0f02c3-20f2-a4e2-1635-3e6a49af8359</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Clint Eastwood and Bill Clinton Back in Presidential Ad Race]]></title>
<link href="http://adage.com/article/campaign-trail/clint-eastwood-bill-clinton-back-presidential-ad-race/237946/" ></link>
<id>urn:uuid:da9995af-d6ee-2c27-2735-8c6214e74ded</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Poll: Obama Wins Debate, but Last Week's Win Didn't Help Much]]></title>
<link href="http://adage.com/article/campaign-trail/poll-obama-wins-debate-week-s-win/237917/" ></link>
<id>urn:uuid:47c78c98-094f-e9f3-f43c-65170fd1c707</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Obama Gets the Job Done in Debate]]></title>
<link href="http://adage.com/article/campaign-trail/obama-job-debate/237813/" ></link>
<id>urn:uuid:11618b44-7220-ab47-0b7b-fe29696239ca</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[DNC Mocks Romney Tax Plan With Web Trick]]></title>
<link href="http://adage.com/article/campaign-trail/dnc-mocks-romney-tax-plan-web-trick/237783/" ></link>
<id>urn:uuid:48a1dd56-c768-650e-2998-a5dcfaa01bda</id>
<summary type="html" ><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Want to Get the Most Out of the Debates? Turn Off Social Media]]></title>
<link href="http://adage.com/article/viewpoint/debates-turn-social-media/237753/" ></link>
<id>urn:uuid:70b52a1d-d4b4-8587-be31-fa7907610b4c</id>
<summary type="html" ><![CDATA[I tried something crazy two weeks ago. Prior to the first debate between President Barack Obama and Republican challenger Mitt Romney, I put away my computer and phone and watched the entire thing without the so-called benefits of  social media.







	
		
			
		
		
			Ken Wheaton
		
	




Now, anyone who&#039;s spent a day fighting with me on Facebook]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Cock of the Halloween Walk: 'Big Bird Costume' Searches up 600%]]></title>
<link href="http://adage.com/article/adages/cock-halloween-walk-big-bird-costume-craze/237712/" ></link>
<id>urn:uuid:61a4c1b3-8885-e64c-a27c-b492b57c2c82</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Ken Wheaton</name>
</author>
</entry>
</feed>