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<title type="html" ><![CDATA[Articles by Simon Dumenco]]></title>
<link href="http://adage.com/rss-author.php?id=4434" ></link>
<id>urn:uuid:70c2dd8b-cc1f-eb50-c8f9-6546d64a1c9a</id>
<updated>2013-05-19T11:47:21-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Simon Dumenco</subtitle>
<entry>
<title type="html" ><![CDATA[Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising]]></title>
<link href="http://adage.com/article/the-media-guy/reddit-s-pitch-advertisers-long-humor/241549/" ></link>
<id>urn:uuid:ef323104-9e77-52a2-ed3b-7e472a7fcea2</id>
<summary type="html" ><![CDATA[

Advertising Age makes a cameo appearance in Reddit&#039;s new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)



Reddit&#039;s new sales and strategy boss, Mike Cole, sent me the whole deck last night and I&#039;m sharing it with you here becau]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[#FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral]]></title>
<link href="http://adage.com/article/the-media-guy/fitchthehomeless-watch-viral-anti-abercrombie-video/241547/" ></link>
<id>urn:uuid:4ef89123-ccb3-c45c-f10b-0a17456a0a9c</id>
<summary type="html" ><![CDATA[Greg Karber -- a self-described "writer, performer, video-maker, cultural critic and entrepreneur" based in L.A. -- doesn&#039;t mince words. His YouTube video titled "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless," starts with the words "Abercrombie & Fitch is a terrible company," and things only get more harsh from there. Scroll down]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Happens Next in Media? 9 Predictions]]></title>
<link href="http://adage.com/article/the-media-guy/media-9-predictions/241408/" ></link>
<id>urn:uuid:f472d601-a7e1-0902-0572-49bec1ea134e</id>
<summary type="html" ><![CDATA[














1. Google CEO Larry Page will rethink default privacy settings for Google Glass after embarrassing Google Glass video footage of him pleasuring himself -- by Googling himself (Larry Page net worth, Larry Page private jet ...) -- leaks to Valleywag.




 




2. In the wake of President Obama&#039;s joke at the recent White House Correspon]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[See the (Still Astonishing) Just-Named Magazine Cover of the Year]]></title>
<link href="http://adage.com/article/the-media-guy/astonishing-named-magazine-cover-year/241220/" ></link>
<id>urn:uuid:2443178a-a90e-76c5-3fbf-7367055237bb</id>
<summary type="html" ><![CDATA[




Click to see the cover larger





You probably saw this coming: New York Magazine&#039;s Hurricane Sandy cover, dated Nov. 12, 2012, has just been named the Cover of the Year by the American Society of Magazine Editors. ASME&#039;s citation reads:




Shot on the Wednesday evening after Hurricane Sandy hit, Iwan Baan&#039;s photograph of Manhattan, half agl]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Has Huffington Helped AOL Become Content Juggernaut -- Or Other Way Around?]]></title>
<link href="http://adage.com/article/the-media-guy/huffington-helped-aol-content-juggernaut/241156/" ></link>
<id>urn:uuid:465c78d5-bb90-49f6-f978-b3cb289a39ff</id>
<summary type="html" ><![CDATA[

Awhile back an elderly relative of mine told me about an outing she went on. She belongs to a senior center, which organizes trips to nearby restaurants for regular group lunches. One time the bus full of seniors arrived a bit early, so they were able to witness the restaurant staff mid-prep. From a distance, they saw waitresses frantically remov]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Oh Ship! Will the Carnival Ship-Storm Ever End?]]></title>
<link href="http://adage.com/article/the-media-guy/ship-carnival-ship-storm-end/240973/" ></link>
<id>urn:uuid:77a2faae-0991-037b-6a28-dd2aaa51652a</id>
<summary type="html" ><![CDATA[

As my colleague Natalie Zmuda reported last week, Kmart recently got in touch with its inner fifth grader and scored a viral-video hit. Initially a web-only spot, "Ship My Pants" has proved so popular (12 million YouTube views and counting as of this writing) that it&#039;s being ported to TV this week. Created by DraftFCB, it shows delighted Kmart cu]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Three Signs the Steve Jobs Era at Apple Is Finally, Definitively Over]]></title>
<link href="http://adage.com/article/the-media-guy/signs-steve-jobs-era-apple/240848/" ></link>
<id>urn:uuid:a8600b40-fdd4-65de-f52d-61e8953e0579</id>
<summary type="html" ><![CDATA[

Last December in this space I published a column titled "The Most Damaged Big Brand of The Year Is&hellip;" -- with the answer being Apple. I dwelled on some of the tech giant&#039;s problems in 2012, including its Apple Maps catastrophe and the growing scandal over the brutal conditions at the factories of its China-based subcontractors. 







Illustrat]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Q&A: The (Real) State of Social TV Right Now]]></title>
<link href="http://adage.com/article/trending-topics/q-a-real-state-social-tv/240799/" ></link>
<id>urn:uuid:1f5433f4-18b1-53d6-09ef-27bb33d6fa60</id>
<summary type="html" ><![CDATA[

In February of last year, Mike Proulx and his co-author Stacey Shepatin published the book "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile." As senior VP and director of digital strategy at Hill Holliday, Mr. Proulx knows what he&#039;s talking about -- and, in just a few weeks, he]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[It's a Crying Shame Tumblr Hasn't Quite Figured Out Its
Revenue Problem Yet]]></title>
<link href="http://adage.com/article/the-media-guy/tumblr-s-revenue-problem-a-crying-shame/240806/" ></link>
<id>urn:uuid:a4bdc092-fad4-a55e-17f0-58e655c7cc1b</id>
<summary type="html" ><![CDATA[

Here&#039;s a short (true) story about the times we live in:





1. A few weeks back, a Rochester dad named Greg Pembroke decides to take to Facebook to share photos of his 21-month old son Charlie crying about... well, everything. His friends are so amused that they suggest he create a Tumblr blog about the wailing toddler. His first Tumblr post, ca]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Here's What Social TV Looked Like in 1982]]></title>
<link href="http://adage.com/article/the-media-guy/social-tv-looked-1982/240762/" ></link>
<id>urn:uuid:09bfdab6-633b-2dc1-8dd4-17edab438830</id>
<summary type="html" ><![CDATA[

Since movie critic Roger Ebert died last Thursday, tributes and remembrances have been flooding the internet. (See, for instance, my colleague Nat Ives&#039; video round-up of some classic Ebert outtakes, review and slams.)




Here&#039;s one you may have missed: a clip of Ebert and his old "At the Movies" co-host Gene Siskel on the Sept. 5, 1982 episode ]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Help! I'm Being Asphyxiated (Possibly Literally) By the TV Industry's Business Model!]]></title>
<link href="http://adage.com/article/the-media-guy/asphyxiated-possibly-literally-tv-industry-s-business-model/240745/" ></link>
<id>urn:uuid:ddc8e744-4441-a820-5968-49ed649c8684</id>
<summary type="html" ><![CDATA[

I never have to go far to examine the TV industry&#039;s bloated, dated business model. Sometimes I can just look out the window and spot it. Or even just sniff the air and breathe it right in. 




I live in downtown Manhattan, which is one of the more popular areas in New York City for location shoots. Over the years, I&#039;ve come across shoots-in-prog]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch the Trailer for 'iSteve,' the Steve Jobs Biopic
 Starring 'Mac Guy' Justin Long]]></title>
<link href="http://adage.com/article/the-media-guy/trailer-isteve-steve-jobs-biopic-starring-justin-long/240664/" ></link>
<id>urn:uuid:4ab8a910-4390-3488-af34-2e0c44546cf4</id>
<summary type="html" ><![CDATA[

Feeling heartbroken that the release of Steve Jobs biopic "Jobs" (formerly "jOBS") has been pushed back from April 19 to a date still unknown? Here&#039;s something to tide you over: the just-released trailer for "iSteve," the forthcoming Steve Jobs movie from Funny or Die. 

The full "iSteve," starring Justin Long (or JUSTiN LONG, as his name is rend]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch the Hilarious 'First Honest Cable Company' Ad Spoof That's Gone Viral]]></title>
<link href="http://adage.com/article/the-media-guy/watch-hilarious-honest-cable-company-ad-spoof/240648/" ></link>
<id>urn:uuid:7f37e689-d491-b290-4efc-3dac8aa3f95e</id>
<summary type="html" ><![CDATA[

If you haven&#039;t seen it yet, here&#039;s a hilarious parody commercial titled "The First Honest Cable Company" that you&#039;ll totally relate to. (Unless you&#039;re a highly paid executive at a cable company. But even then you still might.) It was posted on YouTube last Tuesday by Extremely Decent Films, but it only really went viral over the weekend, adding m]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Just FYI, an L.A. Ad-Tech Company Holds Kitten Races in Its Offices]]></title>
<link href="http://adage.com/article/the-media-guy/agency-startup-hold-kitten-races-offices/240574/" ></link>
<id>urn:uuid:f147fa98-5a58-54dd-9d51-c294cdb5e0ab</id>
<summary type="html" ><![CDATA[UPDATE!: SocialVibe will be live-streaming the Kitten Race finals at 3 p.m. ET/noon PT on Friday, March 29 at socialvibe.com/kittenraces. Four kittens -- Fifi, Shadow, Pepe and Flash -- will race (more or less) in a benefit for the L.A.-based non-profit group Kitten Rescue.








Late last night I spotted a photo titled "So we held kitten races t]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA['Stay Off of the Social Networks! Facebook, Twitter, Flickr,
 Instagram and Blogs!']]></title>
<link href="http://adage.com/article/the-media-guy/stay-social-networks/240532/" ></link>
<id>urn:uuid:de23fc94-fa3c-4242-4ed3-23ee66c8a60d</id>
<summary type="html" ><![CDATA[

See the headline above? That is verbatim advice given by the Uniformed EMTs, Paramedics & Fire Inspector&#039;s Union to its members in a recent newsletter, according to the New York Post. Some good advice right there -- particularly given the Post&#039;s recent rampage through union members&#039; social feeds.





If you pay attention to the Murdoch tabloid, ]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[This Ad-Blocking Technology for Google Glass Is Dangerous and Should Be Banned]]></title>
<link href="http://adage.com/article/the-media-guy/ad-blocking-google-glass/240307/" ></link>
<id>urn:uuid:03470746-82f1-bdb6-e11e-694786222d8e</id>
<summary type="html" ><![CDATA[



The inevitable just happened: Somebody&#039;s developed rudimentary ad-blocking technology for Google Glass. 

Here is a top-secret image of the prototype that was leaked on image-sharing site Imgur earlier this afternoon. Already, leading experts -- such as me -- are expressing concerns about the safety of this device, if, for instance, worn while ]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[So This Exists: A Comic Book About Starbucks CEO Howard Schultz (Seriously)]]></title>
<link href="http://adage.com/article/media/a-comic-book-starbucks-ceo-howard-schultz/240114/" ></link>
<id>urn:uuid:ccebe2e0-80e1-70ad-1933-1d8d8586bdd3</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Rich Ladies Need $200-An-Hour Nanny Whisperer to Talk to The Help, Says NYT]]></title>
<link href="http://adage.com/article/the-media-guy/rich-rich-problems-nyt/240076/" ></link>
<id>urn:uuid:f68d2765-d357-64c5-e93d-4a5f22d175cf</id>
<summary type="html" ><![CDATA[

A few weeks back, in a column titled "For a Master Class in Trolling, Just Turn to The New York Times," my colleague Ken Wheaton gave credit where credit is due. While the likes of Gawker and BuzzFeed get plenty of attention for publishing obnoxious stories that seem engineered to gin up outrage -- and page views -- Ken suggested you take a close]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch a Harsh, Anti-NRA Spot That Helped a Chicago Pol Win Her Primary Race]]></title>
<link href="http://adage.com/article/the-media-guy/anti-nra-spot-helped-a-chicago-pol-win-race/240059/" ></link>
<id>urn:uuid:5c40b84b-e4aa-56c3-7c7a-e065d5d4dda7</id>
<summary type="html" ><![CDATA[

Illinois state Rep. Robin Kelly is in the news today because she won a Democratic primary election held yesterday in Chicago. She was one of more than a dozen Democrats looking to fill the seat vacated by Rep. Jesse Jackson Jr. and she came out on top with a little help from a friend: Mike Bloomberg. The New York mayor has thrown his financial su]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Everybody Stop What You're Doing and Make a Yelling-Goat Duet Video Right Now!]]></title>
<link href="http://adage.com/article/the-media-guy/yelling-goat-videos-harlem-shake/240017/" ></link>
<id>urn:uuid:c34bc429-de5f-3693-81d7-56d67e00a73c</id>
<summary type="html" ><![CDATA[

You&#039;ve seen the "Goats Yelling Like Humans -- Super Cut Compilation" that&#039;s gone viral, right? Well, something&#039;s happened to make it even more magical: Somebody created a duet between one of the goats and Taylor Swift (see below). When I spotted it (via Reddit) on Friday, the day it was first posted to YouTube, it had a few thousand views. By the]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Here's How Nate Silver Did With His Oscar Predictions]]></title>
<link href="http://adage.com/article/the-media-guy/nate-silver-oscar-picks/240009/" ></link>
<id>urn:uuid:304fd420-4cda-0c6d-c2e0-c01d3006198f</id>
<summary type="html" ><![CDATA[

Nate Silver, the man who predicted President Barack Obama&#039;s reelection and correctly called all 50 states -- and is included in this year&#039;s just-released Ad Age Digital A-List -- issued his Oscar predictions (for the top six categories) last week in a post titled "Oscar Predictions, Election-Style." His approach was to "look solely at the other a]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[There's an App for That? Actually, Not Yet. Maybe You Just Have to Build It Yourself]]></title>
<link href="http://adage.com/article/the-media-guy/app-build/239987/" ></link>
<id>urn:uuid:489081b7-b5c2-141a-1cc9-9a5d06bbf39f</id>
<summary type="html" ><![CDATA[

You&#039;re an "idea person," right? You work with "idea people," yes? Then I&#039;ve got a bunch more questions for you: 




How do you and your colleagues come up with ideas? Are your brainstorming sessions usually attached to a particular project, or do you ever do freeform brainstorms? Do you or your colleagues write "ideas memos"? Who reads them? If ]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Media Guy's Media Pick (and Giveaway!): 'Bacon and Egg Man,' by Ken Wheaton]]></title>
<link href="http://adage.com/article/media/win-a-copy-ken-wheaton-s-bacon-egg-man/239978/" ></link>
<id>urn:uuid:581b7694-d757-a2c6-5a77-0b830140ce47</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[@BurgerKing Becomes McDonald's: What You Missed in the
 #failurewhopper Twitter Hack]]></title>
<link href="http://adage.com/article/the-media-guy/burgerking-mcdonald-s-twitter-hack/239878/" ></link>
<id>urn:uuid:ce3086bb-8b7d-bafb-0cea-f2645518e01a</id>
<summary type="html" ><![CDATA[UPDATE: Jeep has now become the second major brand to have its Twitter account hacked in 24 hours.


Well, that was meta. Early this afternoon I was sitting in a Manhattan McDonald&#039;s sipping a Dollar Menu cup of coffee and using their free WiFi when I noticed that Burger King, McDonald&#039;s and Whopper had all hit Twitter&#039;s Trending Topics chart at th]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Future of the Pregnant-Celebrity-Industrial Complex]]></title>
<link href="http://adage.com/article/the-media-guy/future-pregnant-celebrity-industrial-complex/239836/" ></link>
<id>urn:uuid:8840dc09-1eb2-178b-8cb2-d2a6dae406a5</id>
<summary type="html" ><![CDATA[

A couple weeks back when I saw this headline on The Cut -- New York Mag&#039;s fashion vertical -- I knew celebrity-journalism history was being made: "Kate Middleton to Officially Reveal Bump in Two Weeks". 




Reading on, I learned that a royal spokesperson had just announced that on Feb. 19, Princess Kate will be visiting London&#039;s Hope House, a re]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Media Guy's Media Pick (and Giveaway!): 'The Perks of Being A
 Wallflower' on DVD]]></title>
<link href="http://adage.com/article/the-media-guy/media-guy-giveaway-perks-a-wallflower-dvd/239811/" ></link>
<id>urn:uuid:21356fd4-a58a-3e92-6653-bbf78dd09369</id>
<summary type="html" ><![CDATA[

It&#039;s generally thrilling and terrifying for authors of beloved novels to see their babies made into movies. Thrilling because, hey, extra validation and free money, and terrifying because Hollywood is, of course, really great at making bad movies out of good books. Author Stephen Chbosky&#039;s solution? He directed the film version of his novel himse]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[New York Times' Broder Fires Back After Tesla Attack]]></title>
<link href="http://adage.com/article/the-media-guy/times-reporter-fires-back-tesla-s-attack/239823/" ></link>
<id>urn:uuid:87c2fae0-71d4-9030-c497-8cea3e892eeb</id>
<summary type="html" ><![CDATA[


Earlier today, AdAge.com published a post titled "Uh-Oh. The Tesla Motors vs. New York Times War Has Gone Nuclear." It detailed accusations made last night (in the form of blog post) by Elon Musk, the founder-CEO of the electric-car company, against Times reporter John M. Broder. Broder recently published a scathing account of his experience dri]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Please, for the Love of God, Nobody Make a Harlem Shake-Themed Commercial!]]></title>
<link href="http://adage.com/article/the-media-guy/stop-making-harlem-shake-themed-commercial/239797/" ></link>
<id>urn:uuid:148f5f15-753e-10d6-5f58-537ca8a5fa97</id>
<summary type="html" ><![CDATA[

No less an authority than The Atlantic Wire, the website founded by Ralph Waldo Emerson and Henry Wadsworth Longfellow (or, wait, maybe they founded its sister magazine, The Atlantic -- need to check that) has declared that "The Harlem Shake Meme Is Dead." The blink-twice-and-you-(hopefully)-might-have-missed it phenomenon has its own Wikipedia e]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The New Sports Illustrated Swimsuit Issue (See It Here) Made Its
 Cover Model 'Very, Very Sick']]></title>
<link href="http://adage.com/article/the-media-guy/sports-illustrated-swimsuit-issue-made-kate-upton-sick/239757/" ></link>
<id>urn:uuid:0f5841fc-d49f-8226-a27f-26fdae44f172</id>
<summary type="html" ><![CDATA[





In media-about-media terms, it&#039;s been an off-year for Sports Illustrated&#039;s Swimsuit Issue franchise. The latest cover, the second in a row to star model Kate Upton, started getting official promotion on the "Late Show With David Letterman" last night, and the issue reaches newsstands today. Unfortunately for SI, which can usually count on end]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Meet Corey, the One Black Guy in Every Commercial]]></title>
<link href="http://adage.com/article/the-media-guy/meet-corey-black-guy-commercial/239721/" ></link>
<id>urn:uuid:08d53112-e271-f3e5-0bc7-5193cc31953f</id>
<summary type="html" ><![CDATA[

"Saturday Night Live," which stirred up a lot of conversation here on AdAge.com with its recent Starbucks ad spoof, introduced a new character over the weekend: Corey, "the one black guy in every commercial," played by Kenan Thompson in a "Weekend Update" segment. In his spare time, Corey enjoys playing drums "on the top of a Pringles can," DJing]]></summary>
<updated></updated>
<author><name>Simon Dumenco</name>
</author>
</entry>
</feed>