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<title type="html" ><![CDATA[Articles by Steve Goldner]]></title>
<link href="http://adage.com/rss-author.php?id=4820" ></link>
<id>urn:uuid:80cbb509-65c9-8506-a163-e5df8e096ec3</id>
<updated>2013-06-18T01:37:41-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Steve Goldner</subtitle>
<entry>
<title type="html" ><![CDATA[Follow the Google-Facebook Road to Search-Social Synergy]]></title>
<link href="http://adage.com/article/digitalnext/follow-google-facebook-road-search-social-synergy/238459/" ></link>
<id>urn:uuid:48ca745d-6cb1-c933-b9d5-225caef4d320</id>
<summary type="html" ><![CDATA[








Steve Goldner







Social media or search: which is  more important to digital campaigns? Many place bets on whether Google will ever master social media, or if Facebook will overtake Google&#039;s dominance of  search. But one thing is  clear: marketers need to embrace the synergy of  both, just as Facebook and Google are doing for their own]]></summary>
<updated></updated>
<author><name>Steve Goldner</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What Bruce Springsteen Can Teach You About Building a Brand That Lasts]]></title>
<link href="http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/" ></link>
<id>urn:uuid:6f3b50c0-885f-d230-0b53-e73a927d656e</id>
<summary type="html" ><![CDATA[








Steve Goldner







It happens to all marketers. They hit a moment when something dramatic and unexpected, or, more often than not, banal, affects their company&#039;s position in the marketplace, and they don&#039;t know how to react. Often, they flounder in place, desperately trying to work out their brand&#039;s next move.




Perhaps they should tak]]></summary>
<updated></updated>
<author><name>Steve Goldner</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[A Hype Cycle View of Social Media]]></title>
<link href="http://adage.com/article/digitalnext/a-hype-cycle-view-social-media/237124/" ></link>
<id>urn:uuid:69b44058-758b-d03a-fe18-71da879f3c27</id>
<summary type="html" ><![CDATA[








Steve Goldner






In 1995, Gartner introduced its renowned hype  cycle to show different stages of  introduction of  new technologies. Gartner&#039;s hype  cycle provides a research-backed antidote to what is  often a searing level of  hype  surrounding many new technology and media products. The value for marketers is  even clearer: The hype]]></summary>
<updated></updated>
<author><name>Steve Goldner</name>
</author>
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