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<title><![CDATA[Articles by Steve Goldner]]></title>
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<description><![CDATA[Articles by Steve Goldner]]></description>
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<title><![CDATA[Follow the Google-Facebook Road to Search-Social Synergy]]></title>
<link>http://adage.com/article/digitalnext/follow-google-facebook-road-search-social-synergy/238459/</link>
<description><![CDATA[








Steve Goldner







Social media or search: which is  more important to digital campaigns? Many place bets on whether Google will ever master social media, or if Facebook will overtake Google&#039;s dominance of  search. But one thing is  clear: marketers need to embrace the synergy of  both, just as Facebook and Google are doing for their own]]></description>
<pubDate>Mon, 26 Nov 2012 10:08 EST</pubDate>
<author>Steve Goldner</author>
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<title><![CDATA[What Bruce Springsteen Can Teach You About Building a Brand That Lasts]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/</link>
<description><![CDATA[








Steve Goldner







It happens to all marketers. They hit a moment when something dramatic and unexpected, or, more often than not, banal, affects their company&#039;s position in the marketplace, and they don&#039;t know how to react. Often, they flounder in place, desperately trying to work out their brand&#039;s next move.




Perhaps they should tak]]></description>
<pubDate>Mon, 01 Oct 2012 12:54 EDT</pubDate>
<author>Steve Goldner</author>
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<title><![CDATA[A Hype Cycle View of Social Media]]></title>
<link>http://adage.com/article/digitalnext/a-hype-cycle-view-social-media/237124/</link>
<description><![CDATA[








Steve Goldner






In 1995, Gartner introduced its renowned hype  cycle to show different stages of  introduction of  new technologies. Gartner&#039;s hype  cycle provides a research-backed antidote to what is  often a searing level of  hype  surrounding many new technology and media products. The value for marketers is  even clearer: The hype]]></description>
<pubDate>Tue, 11 Sep 2012 09:28 EDT</pubDate>
<author>Steve Goldner</author>
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