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<title type="html" ><![CDATA[Articles by John McDermott]]></title>
<link href="http://adage.com/rss-author.php?id=4888" ></link>
<id>urn:uuid:f3301571-2656-f5ab-a053-da58e40e1168</id>
<updated>2013-05-25T23:02:12-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by John McDermott</subtitle>
<entry>
<title type="html" ><![CDATA[Are You Wasting Money on Mobile Ads?]]></title>
<link href="http://adage.com/article/news/wasting-money-mobile-ads/241595/" ></link>
<id>urn:uuid:71ab0221-6fd6-3ec8-e69b-b9df21cc29f0</id>
<summary type="html" ><![CDATA[

The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they&#039;re paying for never properly display on devices.



Now, networks and publishe]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg, Along with New Xbox One]]></title>
<link href="" ></link>
<id>urn:uuid:b284e1a5-0601-83f9-3709-ee38b2e6deeb</id>
<summary type="html" ><![CDATA[
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it&#039;s popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer.


"The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg]]></title>
<link href="http://adage.com/article/digital/microsoft-announces-live-action-halo-series-produced-steven-spielberg/241609/" ></link>
<id>urn:uuid:fb9fea97-4a84-0ff9-ce7a-d87fbaf4e804</id>
<summary type="html" ><![CDATA[
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it&#039;s popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer.


"The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yahoo to Bring More Ad Formats to Tumblr, Mayer Says]]></title>
<link href="http://adage.com/article/digital/yahoo-bring-native-advertising-tumblr/241574/" ></link>
<id>urn:uuid:3e3caeb0-65e5-672c-fd86-789b34bb71fc</id>
<summary type="html" ><![CDATA[

The most glaring question regarding Yahoo&#039;s Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.



Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising"]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Adland Gets a Good Look Through Google Glass]]></title>
<link href="http://adage.com/article/digital/adland-a-good-google-glass/241563/" ></link>
<id>urn:uuid:58691e89-8d74-3d9f-ad66-61d5a8a4d20c</id>
<summary type="html" ><![CDATA[

It was Larry Page&#039;s Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500. 




More than a few agency execs ended up with golden Glass tickets, and they&#039;re toying with how the techn]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart]]></title>
<link href="http://adage.com/article/the-viral-video-chart/campaign-stop-child-abuse-debuts-2-viral-chart/241532/" ></link>
<id>urn:uuid:1d1380bc-2164-81f8-d398-75516f2361a6</id>
<summary type="html" ><![CDATA[A new campaign against child abuse built around a sign that looks different to viewers of different heights has made its way onto the Viral Video Chart, entering at No. 2 and beating clips from usual viral powers such as Samsung. The sign, from Spanish non-profit The ANAR Foundation, shows only short viewers -- children -- a hotline number to call ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban]]></title>
<link href="http://adage.com/article/digital/facebook-tumblr-twitter-developing-glassware/241534/" ></link>
<id>urn:uuid:9b6b3f5e-8b09-5996-5b3f-3a4749b87d46</id>
<summary type="html" ><![CDATA[

Glass Explorers -- Google&#039;s term for the world&#039;s select few Google Glass owners -- will soon be able to share their experiences through platforms other than Google&#039;s. Facebook, Tumblr and Twitter are all developing apps, or "Glassware," for the wearable device, the companies said Thursday. So get ready for all kinds of Glass explorations in your ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Machinima Adds a Big New Distribution Platform in XBox Live]]></title>
<link href="http://adage.com/article/digital/machinima-expands-xbox-youtube-s-blessing/241523/" ></link>
<id>urn:uuid:a3332978-e382-a3e7-de16-aac9787067c3</id>
<summary type="html" ><![CDATA[

Machinima -- one of the largest channels on the world&#039;s largest video platform, YouTube -- is now available without a computer, by way of Xbox Live. 



The video entertainment network is already available on iOS and Android apps, but the deal represents its first expansion to a big distribution network beyond YouTube itself. It&#039;s also the first ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar]]></title>
<link href="http://adage.com/article/digital/t-sell-facebook-phone-a-dollar/241373/" ></link>
<id>urn:uuid:68432b2a-90f2-4858-69aa-fbdb2278b962</id>
<summary type="html" ><![CDATA[Less than a month after introducing the HTC First -- the first-ever "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99 with a two-year mobile service contract. 

AT&T and HTC downplayed the significance of the price cut, saying such promotions are typical in the mobile industry. But AT&T is just shifting the c]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Study: Mobile Marketing Industry to Employ 1.4 Million In 2015]]></title>
<link href="http://adage.com/article/digital/study-mobile-marketing-industry-employ-1-4-million-2015/241328/" ></link>
<id>urn:uuid:4ea73704-92d2-338c-8e72-365b9f71b378</id>
<summary type="html" ><![CDATA[
Trade organization the Mobile Marketing Association has commissioned a new study that projects the mobile marketing to add $400 billion in incremental output and nearly a million jobs by to the U.S. economy by 2015. 

While the findings are meant to induce marketers to spend more on mobile, the study is also part of the MMA&#039;s lobbying effort to il]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How Mobile Game Candy Crush Saga Became a TV Advertiser]]></title>
<link href="http://adage.com/article/digital/mobile-game-candy-crush-saga-a-tv-advertiser/241304/" ></link>
<id>urn:uuid:f0b5deea-7596-daba-e450-62660af1275f</id>
<summary type="html" ><![CDATA[There&#039;s no escaping it. Even if you&#039;re not one of the millions hooked on Candy Crush Saga, you likely haven&#039;t been able to escape the game&#039;s addicts expressing frustration -- or begging for extra lives -- on Facebook and Twitter. 

And now it&#039;s on TV. 

According to analysts, the recent ad campaign makes Sweden-based King the first mobile-game deve]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Samsung's New Galaxy S4 Ad Strategy Is Same as the Old Strategy: Hammer Apple]]></title>
<link href="http://adage.com/article/digital/samsung-hammers-apple-s-iphone-galaxy-s4-spot/241307/" ></link>
<id>urn:uuid:7ba65bf7-9ee6-dada-f27a-73cb74ae6112</id>
<summary type="html" ><![CDATA[







Samsung&#039;s is not finished comparing the Galaxy with Apple&#039;s iPhone.



As the the debut ad for Samsung&#039;s latest smartphone, the Galaxy S4, shows, the company is still acting like a challenger brand when it comes to its competition with Apple for the high-end smartphone market.




The ad -- first shown last Thursday during an episode of "Co]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Huffington Post Brings Rapid-Response Native Ads to the Homepage]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/huffpo-digitas-bring-fast-paced-native-ads-homepage/241273/" ></link>
<id>urn:uuid:19431f1a-40b1-46cf-d0b6-4530e20e19bc</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Digital Agency 'Newsrooms' Brand Oil Spills and Cat Videos]]></title>
<link href="http://adage.com/article/agency-news/digital-agency-newsrooms-brand-oil-spills-cat-videos/241086/" ></link>
<id>urn:uuid:5b200bbd-2026-64e7-e5dc-eca0ef12990e</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Android, iOS Loyalists Brawl In New Windows Phone Ad]]></title>
<link href="http://adage.com/article/digital/android-ios-loyalists-brawl-windows-phone-ad/241171/" ></link>
<id>urn:uuid:c1766a6c-a095-368d-0b2f-4d84075277aa</id>
<summary type="html" ><![CDATA[



In the ongoing smartphone superiority debate between Android and Apple loyalists, Microsoft is marketing the Nokia Lumia 920 -- a.k.a. the Windows Phone -- as a sensible alternative that just may prevent your wedding from turning into a disaster.




Microsoft&#039;s new Windows Phones ad, premiering tonight, shows a wedding devolving into a brawl b]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Apple's Advertising on the Upswing Again With New iPhone5 Spot]]></title>
<link href="http://adage.com/article/digital/apple-s-advertising-upswing-iphone-ad/241158/" ></link>
<id>urn:uuid:ab9c1636-82f4-545d-6aa6-b9648ed7bf3f</id>
<summary type="html" ><![CDATA[
 
Apple&#039;s new 60-second TV commercial for the iPhone 5 is a return to form, the sort of spot that Steve Jobs would have loved. 





The commercial focuses on the iPhone&#039;s camera and how it&#039;s used to document lives, with users taking pictures with friends, snapping food at restaurants, and recording vacations. It&#039;s more touching than recent spots,]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch Out, Apple: Kenny F&#%ing Powers Is Endorsing the HTC One]]></title>
<link href="" ></link>
<id>urn:uuid:2fe8cd7a-ba84-28c0-7222-83c7d20ae351</id>
<summary type="html" ><![CDATA[
A correction has been made in this story. See below for details.






Did HTC just land power-pitchman Danny McBride to flog its HTC One? His alter ego, Kenny Powers, the character from HBO&#039;s hit comedy series "Eastbound & Down," has been tweeting endorsements for AT&T and HTC&#039;s latest smartphone, as well as tweaking Apple.





A stripper sat on]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is Kenny F&#%ing Powers Endorsing the HTC One?]]></title>
<link href="http://adage.com/article/digital/kenny-f-ing-powers-endorsing-htc/241109/" ></link>
<id>urn:uuid:d1c2198b-400e-d6f3-4f5c-a1ee3e340e47</id>
<summary type="html" ><![CDATA[A correction has been made in this story. See below for details.

Did HTC just land power-pitchman Danny McBride to flog its HTC One? Someone claiming to be his alter ego, Kenny Powers, the character from HBO&#039;s hit comedy series "Eastbound & Down," has been tweeting endorsements for AT&T and HTC&#039;s latest smartphone, as well as tweaking Apple. 

And]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yes, The Times and Journal Are Sending You More Push Notifications]]></title>
<link href="http://adage.com/article/media/times-sending-push-notifications/241082/" ></link>
<id>urn:uuid:366ea827-96b8-b139-e574-64ac48612b40</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch 13 Awesome Classic 'SNL' Clips Moving to Yahoo]]></title>
<link href="http://adage.com/article/digital/watch-13-awesome-classic-snl-clips-moving-yahoo/241092/" ></link>
<id>urn:uuid:9f38c9fa-03f8-9c4d-dfda-000b5145a867</id>
<summary type="html" ><![CDATA[Marissa Mayer&#039;s Yahoo is all about your daily habits. Those apparently include watching classic clips from "Saturday Night Live." In their biggest content deal in recent memory, Yahoo announced it acquired the rights to current season and nearly 40 years of classic SNL clips from Broadway Video, the production company founded by SNL creator Lorne M]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[T-Mobile Takes Tussle With AT&T to NBA Playoffs In Frankenstein Spot]]></title>
<link href="http://adage.com/article/digital/t-mobile-sends-frankenstein-t-latest-tv-spot/241031/" ></link>
<id>urn:uuid:75973ccb-b208-6b18-06e2-d79c702c11d2</id>
<summary type="html" ><![CDATA[




Advertising Age Player
 

 














 

 


brightcove.createExperiences(); 






The Wireless wars heat up tonight when T-Mobile takes the latest TV spot slamming the bigger carrier to the NBA Playoffs tonight.


The mobile carrier is focused in on winning over AT&T customers as part of its high-stakes re-brand, calling itself the "un-c]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[BlackBerry CMO: Alicia Keys Gives PowerPoint Presentations for Our Marketers]]></title>
<link href="http://adage.com/article/special-report-digital-conference/alicia-keys-powerpoint-presentations-blackberry/240928/" ></link>
<id>urn:uuid:87b6c5e2-99aa-272e-f967-d40015faf0d0</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Aviary Launches Advertising Stickers For its Photo-Editing Service]]></title>
<link href="http://adage.com/article/special-report-digital-conference/aviary-launches-advertising-stickers-photo-service/240918/" ></link>
<id>urn:uuid:8d752c73-32ad-011c-fca3-23b11f716159</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Boston Marathon Bombing Makes Vine a News Platform]]></title>
<link href="http://adage.com/article/media/boston-marathon-bombing-makes-vine-a-news-platform/240915/" ></link>
<id>urn:uuid:bec4a08d-8d8e-a45a-3116-17a4a856e210</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[After Years of Mocking Apple, Samsung Now the One to Pick On]]></title>
<link href="http://adage.com/article/digital/years-mocking-apple-samsung-target/240866/" ></link>
<id>urn:uuid:909f6621-7777-4752-5615-4df202910e10</id>
<summary type="html" ><![CDATA[For Samsung, the climb to second place in the smartphone market has come via smart products -- and clever ads that jabbed market leader Apple.

Now competitors are using that same strategy against the Korean device manufacturer.







Over the last two years, Samsung has edged out other handset makers to emerge as the only legitimate competition t]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Watch the Funny Or Die Video About the HTC One]]></title>
<link href="http://adage.com/article/digital/watch-funny-die-video-htc/240856/" ></link>
<id>urn:uuid:6775faa2-9b30-0d39-adeb-b76991a24dfd</id>
<summary type="html" ><![CDATA[

HTC One is hoping to win you over with laughs with its HTC One marketing campaign.



The company paid comedy website Funny or Die to create a sponsored video about the HTC One that stars James Van Der Beek of "Dawson&#039;s Creek" fame. The video debuts today on Funny or Die and will be promoted on AdultSwim.com, truTV.com and, starting Monday, on Co]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[360i is Building a Klout-Like Platform to Help Brands Go Viral]]></title>
<link href="http://adage.com/article/digital/360i-building-a-klout-platform-brands-viral/240793/" ></link>
<id>urn:uuid:aa330bd5-d67b-ec8f-306c-664c08b014b4</id>
<summary type="html" ><![CDATA[
Predicting what&#039;s going to go viral is something agencies have been attempting, with meager success, to do on behalf of their clients for years. 

Any number of enterprising firms and apps have cropped up claiming to know how to crack the code, and know their way around the production of viral videos. It can be costly. Many break through --as evid]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms]]></title>
<link href="http://adage.com/article/digital/foursquare-start-offering-data-party-advertisers/240843/" ></link>
<id>urn:uuid:9a2ca14b-8d55-4a59-8113-8996278b2df4</id>
<summary type="html" ><![CDATA[
Foursquare has started pitching digital agencies on a new ad product that would use Foursquare&#039;s location and behavioral data to contextualize ads on other platforms, executives familiar with the situation said. 

The ad product is still in development and will eventually allow advertisers to use Foursquare data to target ads purchased through ad ]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Looks to Bring Ads to Your Phone's 'Home' Screen]]></title>
<link href="http://adage.com/article/digital/facebook-ads-coming-phone-s-home-screen/240753/" ></link>
<id>urn:uuid:97fd60d9-7ebf-abe2-01f8-1ecca824a62f</id>
<summary type="html" ><![CDATA[

Facebook is  eyeing new mobile-ad real estate on the smartphone home screens and this month will launch its first major marketing campaign to convince consumers that  they want the social network&#039;s tentacles reaching into every corner of  their mobile lives. 




There&#039;s no telling when Facebook will integrate ads into Home -- which is  not a sep]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[HTC Turns to Music, Film, TV For Brand Overhaul In Wake of Facebook Phone]]></title>
<link href="http://adage.com/article/digital/wake-facebook-home-htc-launches-brand-overhaul/240734/" ></link>
<id>urn:uuid:044b1241-535d-a29c-766b-965500ed48be</id>
<summary type="html" ><![CDATA[
HTC is  not done trying to surprise you. In fact, yesterday&#039;s announcement about HTC First -- the device that  will forever be known as the Facebook phone -- was just the beginning of  a brand overhaul that  will officially commence Friday morning when the company unveils its marketing campaign for its other to-be-released smartphone, the HTC One.]]></summary>
<updated></updated>
<author><name>John McDermott</name>
</author>
</entry>
</feed>