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<title type="html" ><![CDATA[Articles by Jeff Dachis]]></title>
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<updated>2013-05-18T16:12:22-04:00</updated>
<author><name>AdAge Staff</name>
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<subtitle>Articles by Jeff Dachis</subtitle>
<entry>
<title type="html" ><![CDATA[Why Facebook's Naysayers Are Dead Wrong]]></title>
<link href="http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/" ></link>
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<summary type="html" ><![CDATA[








Jeff  Dachis






A chorus of  critics have come out of  the woodwork recently to proclaim the ineffectiveness of  social marketing. Their reason is  Ehrenberg-Bass&#039; latest research on the before and after of  Facebook&#039;s EdgeRank algorithm changes, which noted a decrease in overall reach to users seeing organic posts on Facebook from a br]]></summary>
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<author><name>Jeff Dachis</name>
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