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<title><![CDATA[Articles by Jeff Dachis]]></title>
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<title><![CDATA[Why Facebook's Naysayers Are Dead Wrong]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/</link>
<description><![CDATA[








Jeff  Dachis






A chorus of  critics have come out of  the woodwork recently to proclaim the ineffectiveness of  social marketing. Their reason is  Ehrenberg-Bass&#039; latest research on the before and after of  Facebook&#039;s EdgeRank algorithm changes, which noted a decrease in overall reach to users seeing organic posts on Facebook from a br]]></description>
<pubDate>Tue, 27 Nov 2012 09:34 EST</pubDate>
<author>Jeff Dachis</author>
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