<feed xmlns="http://www.w3.org/2005/Atom"
					 xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					 >
<title type="html" ><![CDATA[Articles by Joseph Perello]]></title>
<link href="http://adage.com/rss-author.php?id=4952" ></link>
<id>urn:uuid:f0627185-9635-ed65-fdb7-cc6e759e367d</id>
<updated>2013-05-25T17:11:28-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Joseph Perello</subtitle>
<entry>
<title type="html" ><![CDATA[What Kind of a Social-Media 'Expert' Do You Really Need?]]></title>
<link href="http://adage.com/article/digitalnext/kind-a-social-media-expert-hire/239439/" ></link>
<id>urn:uuid:84a89837-70c4-ad52-6c08-587f099335be</id>
<summary type="html" ><![CDATA[








Joseph Perello





By Joseph Perello

While Internet marketing strategist B.L. Ochman questions in Ad Age how 181,000 people have come to call themselves social media "gurus," "ninjas," "masters" and "mavens" on Twitter, there&#039;s one fact we have to face: if they weren&#039;t being hired, then they couldn&#039;t be making these claims.

You can call]]></summary>
<updated></updated>
<author><name>Joseph Perello</name>
</author>
</entry>
</feed>