<![CDATA[Articles by Natalie Zmuda]]>urn:uuid:d1dfc036-24d6-ae8a-5b86-f14453c9a1d52013-05-23T01:14:21-04:00AdAge StaffArticles by Natalie Zmuda<![CDATA[RadioShack Looks to Regain Relevance With Push for Younger Consumers]]>urn:uuid:ff2269e4-6dcd-38e7-810e-1763e5aff156Natalie Zmuda<![CDATA[JC Penney Embraces New Marketing Plans, Looks Ahead]]>urn:uuid:afdb7324-e260-261f-23b8-69bf79829426Natalie Zmuda<![CDATA[PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors]]>urn:uuid:ab668c4a-8fe4-cf6d-c514-46df5c9509cfNatalie Zmuda<![CDATA[Usher to 'Curate' Macy's 4th of July Fireworks Show]]>urn:uuid:670de591-44fd-b52a-92a6-618066e5f6deNatalie Zmuda<![CDATA[Watch The Spot: Coke Launches 'Open For Summer' Campaign]]>urn:uuid:8f25c7b4-78e0-efc2-8e54-782c8b7006cdNatalie Zmuda<![CDATA[Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)]]>urn:uuid:91145bfc-b657-d00a-5fac-e149c20eb121Natalie Zmuda<![CDATA[Target Teams Up With Facebook For Deals You Can Share]]>urn:uuid:07c5011f-b918-79e7-161b-478a091b32a6Natalie Zmuda<![CDATA[Asics' New Ad Aims to Show Brand Isn't Just for Runners]]>urn:uuid:4e553674-0e30-2e49-2429-1e76517f5458Natalie Zmuda<![CDATA[Keeping Time: Why CMO Tenure Has Doubled]]>urn:uuid:3779abac-a944-5fd0-8e0e-124dbeff3c9aNatalie Zmuda<![CDATA[When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control]]>urn:uuid:dbf45c99-e358-0f54-0b1f-9fa6f30d962aNatalie Zmuda<![CDATA[Wells Fargo Tries to Strike Emotional Chord With Consumers In New Ad]]>urn:uuid:61a05ff7-d34f-6bb6-42a0-3fe80deaa996Natalie Zmuda<![CDATA[JC Penney Says It's Listening, Brings Back St. John's Bay Brand]]>urn:uuid:df5ee914-b4c3-9a1c-04a5-2260b7f2bda5Natalie Zmuda<![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]>urn:uuid:0d732bf5-c4f9-fe7d-8416-eabd8e19aeecNatalie Zmuda<![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]>urn:uuid:c3bbf216-f62b-7f9a-ec65-ca63975dd038Natalie Zmuda<![CDATA[JC Penney Apologizes With New TV Ad]]>urn:uuid:efbb4ef0-91fb-7d6a-06a0-9ab97881ba47Natalie Zmuda<![CDATA[Three Top Marketers With Agency Backgrounds Reveal Why They Switched Sides]]>urn:uuid:e2396e34-26d4-8cb5-8230-98230168c31aNatalie Zmuda<![CDATA[PepsiCo Profit Down, But Marketing Spend Spikes]]>urn:uuid:58931416-0d70-ca61-06c6-d5f1099942bbNatalie Zmuda<![CDATA[Kmart's Sophomoric 'Ship My Pants' Video to Air on TV]]>urn:uuid:06ce13ce-a71a-1a81-ea9b-62f6470f515bNatalie Zmuda<![CDATA[Five Questions with Zico's Head Marketer]]>urn:uuid:dd235c35-112b-fcb5-3e42-54132bacb0deNatalie Zmuda<![CDATA[Amazon's Ad Platform Being Shaped by Utility and Speed]]>urn:uuid:be570a79-a4be-549f-2d72-81f4b5290860Natalie Zmuda<![CDATA[Vote on the Ads: Taylor Swift for Diet Coke or Beyonce for Pepsi?]]>urn:uuid:e3784b42-35d3-4b47-394b-215c69c2a33dNatalie Zmuda<![CDATA[Ten Things You Should Know About Sergio Zyman]]>urn:uuid:e0c89996-6d64-799a-ea0b-c99bc93dc319Natalie Zmuda<![CDATA[Amid Turmoil, JC Penney Puts Feelers Out for New Ad Agency]]>urn:uuid:38a73bf5-68bc-300f-cf5e-59d5d6250deeNatalie Zmuda<![CDATA[Ron Johnson's Retail Revolution Ends With CEO's Exit From JC Penney]]>urn:uuid:a30148f0-57ca-a7a7-028d-920d7e21ba74Natalie Zmuda<![CDATA[Pepsi Marketers Test Unique Agency Model With Omnicom]]>urn:uuid:0c232cc3-ef7d-a07e-5626-423d7a42a242Natalie Zmuda<![CDATA[Beyonce Looks Back at Her Past in New Pepsi Spot]]>urn:uuid:f9485b39-1681-af4c-ab2e-1d5d627a56eeNatalie Zmuda<![CDATA[Coca-Cola Promotes Wendy Clark, Creates Global Sparkling Brand
Center]]>urn:uuid:4362cab7-9514-bbb9-df07-70f95ed72cf4Natalie Zmuda<![CDATA[Watch the Spot: Pepsi's New Beyonce Ad]]>urn:uuid:82009fa1-e0be-9ba4-dac6-01e251a0cb3aNatalie Zmuda<![CDATA[After Long Winter Will March Be a 'Lost Month' For Retailers?]]>urn:uuid:3f48b83f-e716-30a8-ce95-dd98c49e1488Natalie Zmuda<![CDATA[Scotts' 2013 Spend Threatened by Perpetual Winter Weather]]>urn:uuid:388eca54-e161-5b96-a6e2-38289b93c381Natalie Zmuda