<![CDATA[Articles by Natalie Zmuda]]> http://adage.com/rss-author.php?id=882 en-us 120 <![CDATA[Men's Wearhouse Fires Iconic Spokesman, Founder]]> http://adage.com/article/news/men-s-wearhouse-fires-iconic-spokesman-founder/242718/ Wed, 19 Jun 2013 14:45 EDT Natalie Zmuda <![CDATA[Target to Heavily Promote Cause Campaign]]> http://adage.com/article/cmo-strategy/target-heavily-promote-campaign/242192/ Wed, 19 Jun 2013 11:45 EDT Natalie Zmuda <![CDATA[Microsoft, Best Buy to Battle PC Slump With Mini 'Windows Stores']]> http://adage.com/article/digital/microsoft-buy-team-battle-pc-slump/242113/ Thu, 13 Jun 2013 17:21 EDT Natalie Zmuda <![CDATA[Victoria's Secret, VW and Six More Marketers Explain How They Cultivate Creativity]]> Wed, 12 Jun 2013 14:57 EDT Natalie Zmuda <![CDATA[Victoria's Secret, VW and Six More Marketers Explain How They Cultivate Creativity]]> http://adage.com/article/cmo-strategy/marketers-talk-cultivate-creativity/241978/ Wed, 12 Jun 2013 09:30 EDT Natalie Zmuda <![CDATA[Creativity 50 2013: Art Thompson]]> Wed, 05 Jun 2013 16:31 EDT Natalie Zmuda <![CDATA[Creativity 50 2013: James Sommerville]]> Wed, 05 Jun 2013 15:46 EDT Natalie Zmuda <![CDATA[Creativity 50 2013: Rebekka Bay]]> Wed, 05 Jun 2013 15:44 EDT Natalie Zmuda <![CDATA[NYC's Latest Target: Sports Drinks and Sweetened Tea]]> http://adage.com/article/news/campaign-attacks-beverage-industry/241856/ Tue, 04 Jun 2013 16:00 EDT Natalie Zmuda <![CDATA[Oakley Breaks Out of Boys-Club Mentality, Looks to Attract Women]]> http://adage.com/article/cmo-strategy/oakley-breaks-boys-club-mentality-seeks-women/241794/ Tue, 04 Jun 2013 06:30 EDT Natalie Zmuda <![CDATA[Women to Watch: Marcela Aguilar, Gap]]> http://adage.com/article/special-report-2013-women-to-watch/women-watch-marcela-aguilar-gap/241741/ Sun, 02 Jun 2013 00:00 EDT Natalie Zmuda <![CDATA[Brand Pepsi Names Kristin Patrick Global Chief Marketing Officer]]> http://adage.com/article/cmo-strategy/brand-pepsi-names-kristin-patrick-global-chief-marketer/241807/ Fri, 31 May 2013 12:03 EDT Natalie Zmuda <![CDATA[Kmart's 'Big Gas Savings' Ad Outperforms 'Ship My Pants']]> http://adage.com/article/cmo-strategy/kmart-s-big-gas-savings-ad-outperforms-ship-pants/241738/ Thu, 30 May 2013 06:45 EDT Natalie Zmuda <![CDATA[Staples Consolidates Advertising with Dentsu-Owned Shops, Edelman]]> http://adage.com/article/agency-news/staples-consolidates-advertising-dentsu-shops-edelman/241713/ Tue, 28 May 2013 17:06 EDT Natalie Zmuda <![CDATA[Kmart Continues the Puns With its 'Big Gas' Promotion]]> http://adage.com/article/agency-news/kmart-continues-puns-big-gas-promotion/241647/ Thu, 23 May 2013 10:45 EDT Natalie Zmuda <![CDATA[RadioShack Looks to Regain Relevance With Push for Younger Consumers]]> http://adage.com/article/cmo-strategy/radioshack-regain-relevance-push-younger-demo/241548/ Mon, 20 May 2013 08:00 EDT Natalie Zmuda <![CDATA[JC Penney Embraces New Marketing Plans, Looks Ahead]]> http://adage.com/article/news/jc-penney-embraces-marketing-plans-ahead/241539/ Fri, 17 May 2013 07:30 EDT Natalie Zmuda <![CDATA[PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors]]> http://adage.com/article/news/pepsico-soda-fountain-lets-consumers-mix-n-match-flavors/241415/ Fri, 10 May 2013 15:00 EDT Natalie Zmuda <![CDATA[Usher to 'Curate' Macy's 4th of July Fireworks Show]]> http://adage.com/article/news/usher-curate-macy-s-4th-july-fireworks-show/241389/ Thu, 09 May 2013 13:23 EDT Natalie Zmuda <![CDATA[Watch The Spot: Coke Launches 'Open For Summer' Campaign]]> http://adage.com/article/see-the-spot/watch-spot-coke-launches-open-summer-campaign/241383/ Thu, 09 May 2013 13:20 EDT Natalie Zmuda <![CDATA[Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)]]> http://adage.com/article/adages/hey-beyonce-consumers-hair-blonde/241363/ Thu, 09 May 2013 06:45 EDT Natalie Zmuda <![CDATA[Target Teams Up With Facebook For Deals You Can Share]]> http://adage.com/article/digital/target-teams-facebook-deals-share/241341/ Wed, 08 May 2013 00:01 EDT Natalie Zmuda <![CDATA[Asics' New Ad Aims to Show Brand Isn't Just for Runners]]> http://adage.com/article/cmo-strategy/watch-spot-asics-moves-training-category/241330/ Tue, 07 May 2013 12:50 EDT Natalie Zmuda <![CDATA[Keeping Time: Why CMO Tenure Has Doubled]]> http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294/ Sun, 05 May 2013 00:00 EDT Natalie Zmuda <![CDATA[When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control]]> http://adage.com/article/news/tyler-creator-mtn-dew-pair/241299/ Sat, 04 May 2013 06:00 EDT Natalie Zmuda <![CDATA[Wells Fargo Tries to Strike Emotional Chord With Consumers In New Ad]]> http://adage.com/article/cmo-strategy/wells-fargo-strike-emotional-chord-ad/241290/ Fri, 03 May 2013 13:45 EDT Natalie Zmuda <![CDATA[JC Penney Says It's Listening, Brings Back St. John's Bay Brand]]> http://adage.com/article/news/jc-penney-listening-brings-back-st-john-s-bay/241264/ Thu, 02 May 2013 16:00 EDT Natalie Zmuda <![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]> Thu, 02 May 2013 11:43 EDT Natalie Zmuda <![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]> http://adage.com/article/digital/lowe-s-embraces-vine-videos-spring-campaign/241246/ Thu, 02 May 2013 10:30 EDT Natalie Zmuda <![CDATA[JC Penney Apologizes With New TV Ad]]> http://adage.com/article/cmo-strategy/jc-penney-apologizes-tv-ad/241208/ Wed, 01 May 2013 12:26 EDT Natalie Zmuda