<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<title><![CDATA[Articles by Randy Kilgore]]></title>
<link>http://adage.com/rss-author.php?id=92</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Randy Kilgore]]></description>
<item>
<title><![CDATA[Selling Digital Ads Is Easy, But That's Actually a Big Problem]]></title>
<link>http://adage.com/article/digitalnext/selling-digital-ads-easy-a-big-problem/239752/</link>
<description><![CDATA[








Randy Kilgore





Digital media sales is a great business to be in at the moment. Interactive advertising revenue in the U.S. regularly goes up by double digits year over year. Advertising is the standard means of monetizing digital content, and all content is becoming digital. It&#039;s easy to make money selling digital advertising&mdash;but tha]]></description>
<pubDate>Tue, 12 Feb 2013 10:30 EST</pubDate>
<author>Randy Kilgore</author>
</item>
<item>
<title><![CDATA[OPINION: Publishers must set rules to preserve credibility]]></title>
<link>http://adage.com/article/news/b-opinion-b-publishers-set-rules-preserve-credibility/905/</link>
<description><![CDATA[




Good intentions, and a need to generate revenue, often lead to extraordinary measures taken by commercial Web sites to please advertisers in order to land campaigns.

While this cowboy approach in the Wild West environment of the Web may represent a short-term gain, it could have a serious long-term downside. The question is, can we be saved f]]></description>
<pubDate>Mon, 30 Nov 1998 00:00 EST</pubDate>
<author>Randy Kilgore</author>
</item>
</channel>
</rss>