Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider, Sky, is testing a way for subscribers to record shows via Twitter.

The technology, which was developed by Sky's digital agency in Brazil, AgenciaClick Isobar, generates a Twitter hashtag that works like a record button. According to the agency, the concept is a response to noticing that consumers were turning to Twitter and other sources for information about TV shows rather the schedule of programming on Sky's website.

Sky, which is majority owned by DirecTV, is rolling out the service to subscribers starting today.

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Bacardi USA's answer to Captain Morgan is Colonel Roosevelt.

The marketer's flagship rum brand on Monday plans to introduce a TV commercial evoking the history of the "Cuba Libre," better known as the rum and Coke cocktail, which Bacardi says was created in Cuba in 1900 as then-Col. Theodore Roosevelt and his Rough Riders helped fight for the nation's independence from Spain.

Directed by Jake Scott, the spot is the first in a series of ads that will emphasize the historical events that shaped the 151 year-old brand, which has links to the creation of other rum cocktails such as the Daiquiri and Mojito. Global parent Bacardi Limited began looking back last year, with a global campaign celebrating the brand's 150-year anniversary. The new campaign -- called "Vivimos! ("We live!") -- was created for the U.S., although elements might be expanded globally. It is the first work overseen by boutique agency OW, which Bacardi USA recently brought on board to oversee brand and creative strategy.

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Advertising Age brought its Women to Watch franchise to a third continent this week, celebrating the inaugural class of Women to Watch Turkey, in a partnership with local licensing partner MediaCat, part of Kapital Media.

The evening event, held in Istanbul's Swissotel on the European banks of the Bosphorus, honored 14 women in Turkey's advertising and marketing industry. Women to Watch, which has been celebrated for 16 years in the U.S. and was inaugurated in China last fall, acknowledges women who have already accomplished significant milestones--but are poised for even more achievement ahead.

"Receiving an award motivates a person to do a little bit better and it's a great recognition not only for myself but my whole team," said Galya Molinas, region president of Coca-Cola Turkey, Caucasia and Middle Asia. "And if we're able to inspire other people, particularly young people with this, there wouldn't be a happier person than myself."

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A 24-year-old Ogilvy PR employee in Beijing has died after suffering a heart attack while at his desk. Ogilvy China confirmed the young man, Gabriel Li, passed away suddenly, but local media reports that followed -- saying his death was caused by overwork -- have not been substantiated.

According to a Beijing Times newspaper's account, Mr. Li let out a yell and collapsed while working in the office Monday evening. He was taken to a hospital, where he died.

Mr. Li was a junior staffer at the WPP-owned agency, part of a team that serviced a technology client.

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Aussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book -- one that's been specially curated by the airline so that flyers will manage to finish just as their plane touches down.

Droga5 Sydney, which won the client's business last year, teamed with publishing house Hachette to create a push geared toward Qantas' most traveled passengers. It's called "Stories for Every Journey," and is a collection of bespoke books, each of which promises to last only for the duration of one of the airline's routes.

Stephanie Tully, CMO Qantas Loyalty, said the tactile experience and custom-created books are meant to reflect the sophistication of the brand. It's a trait that's Qantas is focusing on more than ever thanks to its recent partnership with luxury airline Emirates, which makes Dubai a key travel hub and opens the airline up to 65 destinations. The effort is aimed at the brand's high-frequency travelers but is "just one of many conversations we're developing with our members, from Bronze to Platinum One," she said.

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Dentsu Inc. has unveiled a plan to significantly boost business from markets outside of Japan, part of a new five-year strategy that comes on the heels of its recently completed acquisition of UK-based Aegis Group.

The company also announced on Tuesday earnings for the financial year ended March 31. Revenue rose 3.9% in yen while net income was up 22 .9%. Converted to U.S. dollars, revenue for the year slipped slightly -- less than 1% -- to $4.2 billion. Net income in dollars rose 17.3% to $439.7 million.

The Tokyo-based company said it was helped domestically by the positive effects of Japan's gradual recovery from the March 2011 massive earthquake and tsunami, along with government eco-car subsidies. The rapid weakening of the yen was also cause for optimism.

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After a media agency review, Seoul, Korea-based LG is keeping Mindshare in North America but moving the bulk of its international account to Havas Media, executives familiar with the matter say.

LG's decision to divide its global media account between the two ad holding companies comes more than five years after the electronics giant consolidated its entire $400 million account with WPP's Mindshare. It also comes during the U.S. Upfront negotiations in which media agencies and their clients commit millions of dollars to network and cable buys throughout the year.

LG, Mindshare and Havas didn't immediately respond to a request for comment.

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First came the cola. Now comes the beer.

Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.

Heineken N.V. will operate in Myanmar through a joint partnership with locally-owned Alliance Brewery Co. Ltd, which is majority owned by businessman Aung Moe Kyaw. The plan is to build a $60 million brewery near the capital city of Yangon that will begin making and selling beer brands including Heineken by the end of 2014.

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To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

Many Russians get towed on weekend shopping trips for parking illegally; and the traffic is also notoriously bad in the city. So in March Smart offered free rides to those stranded by having their vehicles towed -- getting them to take a test drive without requesting one, and see what a difference having a small car makes when parking is scarce and traffic heavy.

623 car-less drivers were rescued during three days. The agency encouraged people to thank the Smart brand on social media, while blogs and news portals picked up on the stories and test drives increased 10 fold. Sales increased by 300% in the two weeks following the event.

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Deadline has been extended to May 14. This is the final extension we are granting and no entries will be accepted after this ate

A tip from Ad Age: Please don't wait until the final hours to submit your cover, in case you run into any technical glitches and need a bit of help from our support team.

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Facebook's user base could approach 1.8 billion in 2017, fueled by new users in populous emerging markets.

While Facebook's user growth is tailing off in the U.S., U.K., Canada and western Europe, there's plenty of room to grow in population centers such as Brazil, Russia and India, according to new estimates by eMarketer.

The Facebook user base in North America is expected to grow by only 3.6% this year, compared to 34.4% in the Asia-Pacific region, 29.5% in Latin America, 31.8% in the Middle East and Africa and 29.3% in central and eastern Europe. The explosive growth in places like Brazil, which is expected to grow its 69 million users this year to 103.9 million in 2017, explains why Facebook has been accelerating its business development efforts there.

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TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive brand that makes the car essentially scratch-proof, with this inventive iPad ad that appeared in The Economist.

The ad uses the natural side-swiping motion of tablet users to make its point. When it appears amidst the pages of the magazine, swipes create "scratches" on the body of the car, which then heal themselves.

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

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Facebook has appointed Nicola Mendelsohn, executive chairman of independent marketing services agency Karmarama, as its new VP for Europe, Middle East, Africa and Russia.

Ms. Mendelson will stay at Karmarama until July, and will remain a shareholder in that business. When she joins Facebook after July,

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The Federal Trade Commission continues its crackdown on the consumer data industry. The agency today announced it sent warning letters to ten data brokers suggesting they may be in violation of the Fair Credit Reporting Act. The effort appears to be the result of an undercover data shopping operation.

The FTC "test-shopped" for data from the companies and determined that they may be in violation of the FCRA, according to the missives, dated last week.

The firms in the crosshairs are ConsumerBase, Brokers Data, US Data Corporation, Crimcheck.com, 4Nannies, U.S. Information Search, People Search Now, Case Breakers and USA People Search. The tenth company was not named by the FTC.

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Product quality has long scared Chinese consumers, who often prefer to buy foreign brands they believe are superior to local products.

But the latest scandal involving infant formula is taking this trend to extremes: Parents not only want foreign infant formula brands, but trust them only if purchased outside of China. That concern is impacting sales in markets as far away as Europe as Chinese visitors empty store shelves. Closer to home, Hong Kong is cracking down on infant formula smugglers.

Shopping overseas for products to consume in China "is not stable, not something that can meet everyone's request on a timely basis," said Allen Wang, CEO and co-founder of Beijing-based Babytree.com, the world's biggest parenting website with 55 million unique monthly visitors.

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BMW is studying ways to meet the fast-changing demands of its customers in China to better serve the world's largest auto market and to determine whether trends there -- such as teledining and a heavy reliance on voice messaging -- will expand globally.

"Young Chinese consumers have very different behaviors from Europeans and we are here to learn and to find a way to properly fulfill their expectations," said Alexis Trolin, head of the BMW Group ConnectedDrive Lab in Shanghai.

Meeting those needs is crucial to BMW, which is counting on strong demand in China to offset weak sales in Europe. In the first three months of the year, BMW sales in China rose 7% to 80,570 units. To maintain momentum in China, BMW is counting on people such as Mr. Trolin, a 43-year-old Stockholm native who helped open the China unit of ConnectedDrive in 2011.

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Havas Group has reported organic growth of -0.9% for the first quarter of 2013, with group revenues of $504.44 million compared with $505.75 million for the same period last year.

North America was the worst-performing region, with a drop of 3.9%, which the company attributed in part to account losses including Dell at Arnold , and Sprint and Exxon at Havas Worldwide. However, healthcare still showed growth despite a big decline in Pfizer business. Organic growth excludes acquisitions and currency movements.

On a conference call with analysts, David Jones, the global CEO of Havas, spoke of a continued lack of visibility in the market, but predicted that Havas will return to growth by the second half of 2013. By then, last year's big account losses will have "played through the system" by then and will no longer have a significant impact on quarter-on-quarter comparisons.

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WPP Group Chief Executive Martin Sorrell has taken a slight cut in his annual salary and benefits, after 60% of shareholders rejected his $20 million pay package at last year's annual general meeting.

After consultations with disgruntled shareholders, WPP Group said in its annual report that the compensation committee had "sought to balance the broad range of views expressed by shareowners with the needs of the business," but admitted that the new arrangements "will not meet every shareowner's individual preferences or views on what's best for the company."

There has also been an overhaul of the compensation committee -- chair Jeffrey Rosen is stepping down from the role after nine years, but will remain a director of the company. (A replacement has been identified but cannot be disclosed until client conflict has been cleared.) Esther Dyson and Philip Lader will also leave the compensation committee in December 2013. In another sign that WPP Group is bowing to investor pressure, it has recruited four new non-executive directors.

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Fanta is launching global campaign that is designed to make the world a little more playful.

Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town -- turning its citizens into sad, gray characters known as the "playless."

Rolling out globally in 190 markets, the campaign is aimed at helping teens understand and appreciate the value of play. "At its core, Fanta seeks to be the champion of play for teens," said Wendy Clark, senior VP- Sparkling Brand Center at Coca-Cola. "And science tells us teens need more play."

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