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<atom:link href="http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Bing vs. Google: 'Judy Consumer' Can't Tell a Difference]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments</link>
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<description><![CDATA[When I read the plethora of opinions the experts are spinning about whether Bing is better than Google, I wonder what "Judy Consumer" thinks. I suspect the subtleties of the technology are probably lost on her.]]></description>
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<title><![CDATA[By: Damien G]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-43610</link>
<description><![CDATA[FOUND IT! I tried following the ad, and added &quot;Price Predictor&quot;. Bing has a special travel site http://www.bing.com/travel, but the price predictor only works between certain cities. So I can&#039;t predict flight prices btw Ottawa and Osaka (which is what I want to know).
Still, pretty nifty. Don&#039;t ask me why they made it so hard to find!
Damien]]></description>
<pubDate>Tue, 04 Aug 2009 09:21 EDT</pubDate>
<author>Damien G</author>
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<title><![CDATA[By: Neilu Davis]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41479</link>
<description><![CDATA[I think that Microsoft could do a better job explaining what Bing is all about that&#039;s for sure. It&#039;s not really a question of if Bing is better than Google overall, but rather, does it provide more relevant results for four very specific categories - in this case, shopping, local search, health and travel. This is what Bing is built around and I suppose why they call it a &#039;decision engine&#039;. For example, for shopping, you can look at reviews in one place for a specific category or product and see how much money you&#039;re saving from merchant to merchant. For travel, it supposedly gives you the best results, based on price and what time of year it&#039;s best to travel, etc. And so on and so on.

Below is an interesting article that NY Times wrote about more relevant search. Basically it&#039;s saying that instead of finding as much information as possible for your search query, next-generation search engines will help you explore relevant possibilities related to what you&#039;re really interested in. And it will do so in a way by combining the search results in a way that&#039;s readily digestable for the end user.

http://www.nytimes.com/2009/02/23/technology/internet/23search.html

So I think that for general searches, perhaps Bing is not effective. But I think for very specific things related around their four major categories it might be worth people&#039;s while.]]></description>
<pubDate>Mon, 13 Jul 2009 14:35 EDT</pubDate>
<author>Neilu Davis</author>
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<title><![CDATA[By: Nicholas Kinports]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41452</link>
<description><![CDATA[When I reviewed Bing I used search terms that one may use when trying to make a &quot;decision&quot;. The results were clear: Google had the more relevant content to make a decision.

Decision Versus Search - Bing Challenges Google In Search Engine Duel
http://admaven.blogspot.com/2009/06/decision-versus-search-bing-challenges.html

Nicholas E. Kinports
Digital Integration Manager
Blog: http://admaven.blogspot.com
Twitter: http://twitter.com/admaven]]></description>
<pubDate>Mon, 13 Jul 2009 10:38 EDT</pubDate>
<author>Nicholas Kinports</author>
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<title><![CDATA[By: Judy Shapiro]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41409</link>
<description><![CDATA[]]></description>
<pubDate>Sun, 12 Jul 2009 10:56 EDT</pubDate>
<author>Judy Shapiro</author>
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<title><![CDATA[By: James Faison]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41408</link>
<description><![CDATA[]]></description>
<pubDate>Sun, 12 Jul 2009 10:36 EDT</pubDate>
<author>James Faison</author>
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<title><![CDATA[By: Robert Barnett]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41407</link>
<description><![CDATA[]]></description>
<pubDate>Sun, 12 Jul 2009 10:26 EDT</pubDate>
<author>Robert Barnett</author>
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<title><![CDATA[By: Mauricio Esquenazi]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41400</link>
<description><![CDATA[In my opinion, Microsoft can spend all the money in the world, trying to convince me to use bing! but GOOD MARKETING KILLS A BAD PRODUCT.
I blog I read recently I think responds well to this article because it says that YOU EITHER HAVE IT OR YOU DON&#039;T... http://brandingmumbojumbo.com/wordpress/?p=525&amp;cpage=1#comment-170
And it is very true, Microsoft does not even know who they are and what they stand for, so how can they try to tell me about bing!?]]></description>
<pubDate>Sat, 11 Jul 2009 23:56 EDT</pubDate>
<author>Mauricio Esquenazi</author>
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<title><![CDATA[By: Judy Shapiro]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41327</link>
<description><![CDATA[]]></description>
<pubDate>Fri, 10 Jul 2009 13:12 EDT</pubDate>
<author>Judy Shapiro</author>
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<title><![CDATA[By: Joseph Bernstein]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41304</link>
<description><![CDATA[The agency did what all great agencies do -- create a campaign that got people to try BING. 

The ultimate success will of course be end user driven -- but the agency&#039;s campaign is a success from a that perspective.]]></description>
<pubDate>Fri, 10 Jul 2009 11:52 EDT</pubDate>
<author>Joseph Bernstein</author>
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<title><![CDATA[By: Harvey Mass]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41283</link>
<description><![CDATA[Without sounding like I am from the 1970&#039;s -- &quot;right on Judy&quot;. When will agencies learn how to market technology to consumers. Any technology should empower -- not overpower. 

This decision engine thing from BING is an agency idea meant to promote trial. But in its sweeping overpromise, it makes us all look bad. 

Keep up the good fight Judy.]]></description>
<pubDate>Fri, 10 Jul 2009 11:01 EDT</pubDate>
<author>Harvey Mass</author>
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<title><![CDATA[By: RODNEY MASON]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41277</link>
<description><![CDATA[One correction to the thought above - Google and youtube combined have slightly more unique visitors than the Microsoft clan. But given Bing&#039;s meteoric rise the first month, it&#039;s possible Microsoft will have more next month.

Rodney Mason, CMO
Mooyslvania
The Great State Of Design
www.moosylvania.com
www.twitter.com/rodmoose
www.twitter.com/moosylvania]]></description>
<pubDate>Fri, 10 Jul 2009 10:03 EDT</pubDate>
<author>RODNEY MASON</author>
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<title><![CDATA[By: RODNEY MASON]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41252</link>
<description><![CDATA[Bing was off to a good start as the 13th most visited site on the web its first month. It had 49.57 million unique visitors in the US per Compete.com. Google was #1 with 145,948,025 unique US visitors for the month.

Perhaps Bing&#039;s &quot;decision engine&quot; positioning isn&#039;t too off-putting or confusing? Or, maybe the curiosity to try was just too big to resist, no matter what the positioning projects. 

Whether the audience stays around, grows or falls off, remains to be seen. One thing does seems certain, when you use Bing, it isn&#039;t substantially inferior to Google in speed or performance. That sometimes is OK for a challenger. Especially since Google hasn&#039;t had a new search challenger for some time.

A look at who&#039;s between Bing and Google in audience size is interesting, as Microsoft has three sites in the top 13 - MSN with 114M unique US users, Microsoft 55M and Bing 49M. The three collectively have more traffic than Google or any other combined group. 

Unique visitor traffic may not mean so much, because Google is still dominate in search and its unique users return to the site frequently.

But just standing back and looking at the numbers, one could surmise Microsoft&#039;s strategy isn&#039;t necessarily to knock Google off it&#039;s search perch. Perhaps its strategy is to surround Google with strong, sizable competitors.

1 google.com 145M+, .37% for the last month and 7.45% for a 12 month period.

2 yahoo.com 142,338,604, +5.12%, +7.12%

3 Facebook 122,559,672, +8.45%, +248.17%

4 msn.com 114,126,744, +17.26%, +46.81%

5 youtube.com 78,295,008, +2.37%, +31.78%

6 ebay.com 73,188,762, -6.12%, +4.40%

7 amazon.com 65,793,981, -0.70%, +20.53% 

8 wikipedia.org 62,892,414, -5.50%, +17.97%

9 myspace.com 60,973,908, +7.19%, -5.65% 

10 microsoft.com 55,565,572, +3.14%, +9.28% 

Rodney Mason, CMO
Moosylvania
The Great State Of Design
www.moosylvania.com
www.twitter.com/rodmoose
www.twitter.com/moosylvania]]></description>
<pubDate>Fri, 10 Jul 2009 01:48 EDT</pubDate>
<author>RODNEY MASON</author>
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<title><![CDATA[By: Nicholas sherm]]></title>
<link>http://adage.com/article/digitalnext/bing-google-consumers-a-difference/137842/#comments-41243</link>
<description><![CDATA[I could not agree more. This is a classic example of how a big company tells consumers what to think. Decision engine is a promise that would be nearly impossible to deliver.

A classic case of advertising promise over reach.]]></description>
<pubDate>Thu, 09 Jul 2009 19:51 EDT</pubDate>
<author>Nicholas sherm</author>
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