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<atom:link href="http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: 'Judy Consumer' Still Not Sold on Bing]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments</link>
<language>en-us</language>
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<description><![CDATA[I've been seeing Bing's new commercial that explains the "decision engine" promise in more detail (sort of), so I decided to give it a whirl again in a travel-search taste test between it and Google.]]></description>
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<title><![CDATA[By: Bob Calder]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43828</link>
<description><![CDATA[Bing&#039;s marketing failed because they called it something it wasn&#039;t. Something was asked of it that it couldn&#039;t deliver. Judy took the advertising at its word which is surely what most ordinary people did. Their initial activity at Bing tapered off as their frustration built.

Natural language processing research isn&#039;t up to the job. Everybody knows it.

And yes it&#039;s too much to ask because it&#039;s not easy to understand exactly how search engines deliver what you want without knowing what you are talking about. Giving you a trivial search string that works for one thing isn&#039;t like teaching you how it works. Meh]]></description>
<pubDate>Wed, 05 Aug 2009 22:38 EDT</pubDate>
<author>Bob Calder</author>
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<title><![CDATA[By: Greg Puglia]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43817</link>
<description><![CDATA[]]></description>
<pubDate>Wed, 05 Aug 2009 19:37 EDT</pubDate>
<author>Greg Puglia</author>
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<title><![CDATA[By: Judy Shapiro]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43691</link>
<description><![CDATA[]]></description>
<pubDate>Tue, 04 Aug 2009 15:17 EDT</pubDate>
<author>Judy Shapiro</author>
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<title><![CDATA[By: Craig Cooper]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43669</link>
<description><![CDATA[Really, all the search engines suck.

Put the same query into different search engines and you&#039;ll get wildly different results.

What&#039;s more, search for a very specific phrase that appears on a specific site that has been up on the &#039;net since 1998 and it might appear in some of the engines&#039; searches.

Or do the same search on the same engine and get different results each time.

The user really has no way of knowing if the results are truly the best possible.

At most, you can only accept what you get.]]></description>
<pubDate>Tue, 04 Aug 2009 12:53 EDT</pubDate>
<author>Craig Cooper</author>
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<title><![CDATA[By: Gregory Zeleny]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43667</link>
<description><![CDATA[Hi Judy -

Bing stinks! I pretty much agree with you. I typed travel into Bing and I didn&#039;t even get their site which happens to just be bing.com/travel in the results.

To actually get to their charts - search bing flights or bing travel and it will take you to their search engine. Pretty silly that the bing system doesn&#039;t direct you to their stuff even via a sponsored ad.]]></description>
<pubDate>Tue, 04 Aug 2009 12:43 EDT</pubDate>
<author>Gregory Zeleny</author>
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<title><![CDATA[By: HEINZ HEMKEN]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43665</link>
<description><![CDATA[I&#039;m surprised that an article on AdAge is complaining about Bing. Bing is just advertising, there is nothing particularly new or radical there. It is nothing more than the current iteration of the MSN search engine. The hype surrounding it is just that: $100 million worth of hype. 

Surely you ad folks can&#039;t be so easily fooled by mere ads?]]></description>
<pubDate>Tue, 04 Aug 2009 12:42 EDT</pubDate>
<author>HEINZ HEMKEN</author>
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<title><![CDATA[By: KINLEY ENGDAHL-JOHNSON]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43652</link>
<description><![CDATA[I will say that Bing&#039;s image search function is far superior to Google...Google gives you one horribly tiny side scrolling page that seems to give you every image on a site that includes your search keyword, even if the image has nothing to do with it. Bing is much more efficient in its search and far easier to use, and if you haven&#039;t checked it out you should. It scrolls in one big continuous page, and you can narrow down the results by image size, layout, etc. LOVE it!]]></description>
<pubDate>Tue, 04 Aug 2009 12:01 EDT</pubDate>
<author>KINLEY ENGDAHL-JOHNSON</author>
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<title><![CDATA[By: Jane Stone]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43639</link>
<description><![CDATA[We launched http://www.pointbanner.com a few months ago and the incoming links listed on Bing run at around 150 while Google only lists approximately 20. We&#039;re surprised with Google&#039;s results because we got some press which wasn&#039;t caught by their crawlers. Needless to say we are obviously happier with our natural results on Bing.

Most consumers don&#039;t care how the actual search engine works. The Decision Engine campaign is just for marketing purposes and if they can make this concept stick in the minds of the 95% of consumers that do not run analytical comparisons between search engines, then they&#039;ve accomplished their goal.

Jane Stone
VP Marketing
http://www.pointbanner.com]]></description>
<pubDate>Tue, 04 Aug 2009 11:13 EDT</pubDate>
<author>Jane Stone</author>
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<title><![CDATA[By: Joseph Bernstein]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43636</link>
<description><![CDATA[HA! It&#039;s as much fun to read the comments as it is to read the post. i love how many of you are giving &quot;Judy Consumer&quot; great advice. But are you smart folks sitting with &quot;Judy Consumer&quot; as she tries to figure it out. 

This is the author&#039;s point. &quot;Judy Consumer&quot; won&#039;t have much luck figuring it out for herself. And that is a big failure on the part of the advertising. Big overpromise!]]></description>
<pubDate>Tue, 04 Aug 2009 11:11 EDT</pubDate>
<author>Joseph Bernstein</author>
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<title><![CDATA[By: Scott Lovingood]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43616</link>
<description><![CDATA[As a consumer and a webmaster I had a slightly different look at Bing. I simply typed in my domain name including the .com

www.AskTheWealthSquad.com/blog/ On Google - 1st and 2nd place. Which makes sense for such a targeted keyword as your own domain.

On Bing - doesn&#039;t exist. Now before you think it is excluded, take off the /blog at the end and just search for www.AskTheWealthSquad.com. I turn up 9th. To me a decision engine or search engine should at least find the most relevant information. If I am specifically looking for a domain name to possibly buy from the company, shouldn&#039;t it come up first? 

They make a pretty picture in their ads, they tell a nice story, but so far Bing has not delivered much. They have not clearly set themselves apart from Google so they will continue to play second fiddle. Sure they will pick up a few visits and keep Google sharp, so we can appreciate them for that.

Competition is good but over promising and under delivering is not a good way to build your brand.]]></description>
<pubDate>Tue, 04 Aug 2009 09:46 EDT</pubDate>
<author>Scott Lovingood</author>
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<title><![CDATA[By: Howie G]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43612</link>
<description><![CDATA[Based on Behavioral Economics and the potential for irrational behavior maybe Judy chooses Bing because she has a Linux O/S, Firefox Web Browser, and uses Open Office and feels bad for Microsoft and chooses Bing just to help the underdog?]]></description>
<pubDate>Tue, 04 Aug 2009 09:32 EDT</pubDate>
<author>Howie G</author>
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<title><![CDATA[By: Ted Howard]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43589</link>
<description><![CDATA[If you want to go to New York, just type &quot;flight to NY&quot;. If you want to fly somewhere from NY, type &quot;flight from NY&quot;. It&#039;s that simple.]]></description>
<pubDate>Tue, 04 Aug 2009 02:37 EDT</pubDate>
<author>Ted Howard</author>
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<title><![CDATA[By: James Faison]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43588</link>
<description><![CDATA[The funny bit here is the part where you are searching for vacations and get luggaage results. And yes -- there was rich irony to your experience given Microsoft&#039;s positioning of BING as promising users they would avoid that exact fate. 

Over promise - yes and possibly technologically an over reach too.]]></description>
<pubDate>Tue, 04 Aug 2009 01:31 EDT</pubDate>
<author>James Faison</author>
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<title><![CDATA[By: Robert Barnett]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43587</link>
<description><![CDATA[Judy --

Always the one to see things &quot;differently, this post did open my eyes about how Microsoft&#039;s drive to create a &quot;decision engine&quot; really does begin to create the &quot;haves&quot; and &quot;have-nots&quot; of the internet.

If you can afford to make a decision (as in buy something), then BING is built for you. If not, well -- you get my point. 

I doubt this was in any way the ad agency&#039;s intention, but it is startling realization nonetheless.]]></description>
<pubDate>Tue, 04 Aug 2009 01:16 EDT</pubDate>
<author>Robert Barnett</author>
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<title><![CDATA[By: Martin Evergreen]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43585</link>
<description><![CDATA[For consumers to really understand the differences in search engines is like asking consumers to understand the difference in the components in a real egnine ... say a car. Sure, some consumers may know some of the basic technical stuff, but most users just know what they need. 

BING fails not because it is any worse than Google. It fails becuase it did not carve a unique niche for itself that is distinct from what Google delivers.

That is Judy&#039;s point and I agree completely.]]></description>
<pubDate>Tue, 04 Aug 2009 01:02 EDT</pubDate>
<author>Martin Evergreen</author>
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<title><![CDATA[By: malcolm bounds]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43563</link>
<description><![CDATA[You folks are silly and tunneled vision by
Google. Each engine has its own feel, kinks
and burps. The last few years I have had the 
pleasure of relying on many of these engines.

Google ended up at the bottom over time for reliable
information on a consistent basis.

I did &quot;beta&quot; Bing just for fun. Now I have Bing in as my main
search, followed by Ask, then yahoo. But, then it really
comes down to what do I want to find, then I pick
the appropriate engine. 
Ichi]]></description>
<pubDate>Mon, 03 Aug 2009 20:22 EDT</pubDate>
<author>malcolm bounds</author>
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<title><![CDATA[By: HL Wilson]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43562</link>
<description><![CDATA[Google will readily admit that in testing when they&#039;ve rebranded Yahoo search results as Google and Google&#039;s results as Yahoo, people select the &quot;Google-branded&quot; results as better. 

IMHO, the Bing/Google evaluation is not really a matter of comparing search engines, it&#039;s a reflection that for most people there&#039;s no real reason to switch and there&#039;s certainly no real opportunity cost for sticking with Google.

I believe Bing&#039;s real purpose was not to switch the kool-aid drinkers from Google, but to give Carol Bartz the aircover required to make the MSFT/YHOO search deal. MSFT can now give the SEM market what it needs -- a viable #2 to Google&#039;s near monopoly. Believe it or not, Bing&#039;s biggest fans are probably in Mountain View at Google HQ because it&#039;s easy to fight Microsoft than the DOJ.]]></description>
<pubDate>Mon, 03 Aug 2009 20:20 EDT</pubDate>
<author>HL Wilson</author>
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<title><![CDATA[By: Alan Alden]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43554</link>
<description><![CDATA[]]></description>
<pubDate>Mon, 03 Aug 2009 18:13 EDT</pubDate>
<author>Alan Alden</author>
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<title><![CDATA[By: Mel Brand]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43553</link>
<description><![CDATA[]]></description>
<pubDate>Mon, 03 Aug 2009 18:07 EDT</pubDate>
<author>Mel Brand</author>
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<title><![CDATA[By: Neilu Davis]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43552</link>
<description><![CDATA[I think the main issue here is that to get to the &#039;decision engine&#039; on the site, you have to select &#039;Travel&#039; on the left navigation from the beginning. From there, you can narrow it down to region or specific location. And then search for airfare, hotels, etc. But I have to admit, it&#039;s not very apparent that to view the Price Predictor, i.e., what&#039;s shown on the commercial, that you have to select airfare - it doesn&#039;t give you this information for hotels, cars, etc. This is kind of misleading.]]></description>
<pubDate>Mon, 03 Aug 2009 18:05 EDT</pubDate>
<author>Neilu Davis</author>
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<title><![CDATA[By: David Strauss]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43545</link>
<description><![CDATA[&quot;Decision Engine&quot; sounds more like a &quot;Consumption Engine&quot;

How can it help us make a better choice if we never had one to begin with...

I too had no success finding the price predictor, I even used the exact search query they use in the commercial.

Thanks Microsoft for proving us right again!!!]]></description>
<pubDate>Mon, 03 Aug 2009 17:41 EDT</pubDate>
<author>David Strauss</author>
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<title><![CDATA[By: Adina Caron]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43543</link>
<description><![CDATA[Great article, Judy! 

Indeed BING doesn&#039;t seem to deliver on their promise, and I have to question their creative strategy here, as an avid &quot;google-r&quot;- strictly from the consumer&#039;s perspective, I have no problems with the range of information I receive when I do a search. That&#039;s the beauty of it, I go to Google for ideas, and most of the good things I walk away with are BECAUSE one thing leads to another - I don&#039;t see that as a problem that needed to be overcome.

Surely there must have been something else to hang their hat on here! Shame of the pretty penny they&#039;re spending in the meantime, I guess...

Adina Caron
Vice President, Creative Services
www.shoptawgroup.com
www.facebook.com/AdinaCaron
www.twitter.com/AdinaCaron
http://adinacaron.blogspot.com/]]></description>
<pubDate>Mon, 03 Aug 2009 17:29 EDT</pubDate>
<author>Adina Caron</author>
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<title><![CDATA[By: Harvey Mass]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43541</link>
<description><![CDATA[Judy -- the most important point in your post is what you say at the end. 

I agree completely that the &quot;decision engine&quot; idea seems to shift the internet from the free info resource for all to one big purchase machine.

I know the BING positioning fits in with Microsoft&#039;s &quot;intelligent search agent&quot; initiative -- but pushing this decision engine platform really takes the wind out of the Internet as being a ready resource for all. 

More&#039;s the pity and what a loss of the internet promise.]]></description>
<pubDate>Mon, 03 Aug 2009 17:06 EDT</pubDate>
<author>Harvey Mass</author>
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<title><![CDATA[By: RODNEY MASON]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43537</link>
<description><![CDATA[Just a suggestion - type in &quot;New York Tri-state 3 Day Getaways&quot; on Bing or Google. You&#039;ll find instant results.

Rodney Mason, CMO
Moosylvania
The Great State Of Design
www.moosylvania.com
www.twitter.com/rodmoose
www.twitter.com/moosylvania]]></description>
<pubDate>Mon, 03 Aug 2009 16:50 EDT</pubDate>
<author>RODNEY MASON</author>
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<title><![CDATA[By: Nicholas sherm]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-judy-consumer-sold-bing/138255/#comments-43532</link>
<description><![CDATA[This &quot;Joe Comsumer&quot; doesn&#039;t think much of BING yet either. I did see that price chart commecial too and it looks interesting. 

Did &quot;Judy Consumer&quot; eventually figure it out?]]></description>
<pubDate>Mon, 03 Aug 2009 16:17 EDT</pubDate>
<author>Nicholas sherm</author>
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