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<atom:link href="http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Judy Consumer Is Finally All A-Twitter]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments</link>
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<description><![CDATA[Here's the lesson for all of us who work in digital and technology marketing: Judy Consumer is being introduced to new technologies at an accelerating rate. While she is willing to invest the time to learn about new technology, there needs to be a clear vision of how the technology works in her life.]]></description>
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<title><![CDATA[By: Suzanne Lainson]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-48017</link>
<description><![CDATA[The advantage of Facebook, Tivo, etc., is that they aren&#039;t real time technologies. They allow you to catch up when you have the time.

The supposed benefit of Twitter, real time messaging, is in fact not an advantage for women with kids and jobs. Messages come and go before they have a chance to see them.

The idea that Twitter can let you connect with a group of women wanting to meet at one place is fine, but people are already doing that with Facebook events and Evite invitations. And if they want to hit a group of people with an occasional message, many will just use their mobile phone contact list.

My daughter is someone who fits the Judy/Tammy model. She gets together with women friends once or twice a week. But because everyone has to juggle babysitters or husbands&#039; schedules, they need to plan a bit in advance. There&#039;s relatively little opportunity or need for everyone to connect at the last minute. She&#039;s on the phone with friends all the time as she drives back and forth to work or when she is doing housework, and she checks her Facebook page at least daily, but rarely texts anyone.

Personally I have found Twitter to be an enormous time sink. I use it because it gives me access to professional people I want to connect with, but most of the women I know who aren&#039;t in media or marketing have no interest in it. They get online when their kids have gone to bed, so Facebook lends itself better for that than Twitter.]]></description>
<pubDate>Sun, 27 Sep 2009 17:51 EDT</pubDate>
<author>Suzanne Lainson</author>
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<title><![CDATA[By: Nicholas sherm]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-48009</link>
<description><![CDATA[Judy and Tammy are not thinking about this stuff too much until and unless it reaches the point when it seamlessly integrates into people&#039;s lives. 

Its why ipods exploded because it was literally &quot;plug n play&quot;. That can not be said for many technologies out there including Twitter.]]></description>
<pubDate>Sat, 26 Sep 2009 20:09 EDT</pubDate>
<author>Nicholas sherm</author>
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<title><![CDATA[By: Suzanne Lainson]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47995</link>
<description><![CDATA[I know people like Judy and Tammy. But they would probably tell you that it&#039;s easier to post something on Facebook or use text messaging or Evite.

http://twitter.com/slainson]]></description>
<pubDate>Fri, 25 Sep 2009 19:45 EDT</pubDate>
<author>Suzanne Lainson</author>
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<title><![CDATA[By: Martin Evergreen]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47986</link>
<description><![CDATA[I agree.

It is not infrequent that we expect consumers like &quot;Judy Consumer&quot; to figure it out for themselves. No wonder they don&#039;t get Twitter yet. 

This article is an important reminder that while we may understand why tech is great -- we must tell people what it all means to THEM. 

Martin]]></description>
<pubDate>Fri, 25 Sep 2009 16:27 EDT</pubDate>
<author>Martin Evergreen</author>
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<title><![CDATA[By: Robert Barnett]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47982</link>
<description><![CDATA[Really interesting way to explain why tech marketers miss the boat so often. (Do you pay Judy Consumer residuals yet?)]]></description>
<pubDate>Fri, 25 Sep 2009 15:59 EDT</pubDate>
<author>Robert Barnett</author>
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<title><![CDATA[By: James Faison]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47972</link>
<description><![CDATA[Judy -- well done. Tech marketers really do obscure the picture when marketing technology to customers. I suspect that as Twitter matures it will do a better job of positioning itself for the &quot;Judy Consumers&quot; out there. 

(PS- Love the shoes)]]></description>
<pubDate>Fri, 25 Sep 2009 13:40 EDT</pubDate>
<author>James Faison</author>
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<title><![CDATA[By: Joseph Bernstein]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47971</link>
<description><![CDATA[How funny and true. My wife did the same thing - she tried Twitter and did really understand why we in the biz care so much about it.

The recent breath taking valuation of Twitter (at $1B) seems to suggest that there is only upside. This article helps imagine what that upside might be.]]></description>
<pubDate>Fri, 25 Sep 2009 13:36 EDT</pubDate>
<author>Joseph Bernstein</author>
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<title><![CDATA[By: Melissa Roberts]]></title>
<link>http://adage.com/article/digitalnext/technology-marketing-judy-consumer-finally-a-twitter/139272/#comments-47968</link>
<description><![CDATA[Right on sister!]]></description>
<pubDate>Fri, 25 Sep 2009 13:16 EDT</pubDate>
<author>Melissa Roberts</author>
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