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<atom:link href="http://adage.com/article/digital/big-brands-spending-google/145720/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: What Big Brands Are Spending on Google]]></title>
<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments</link>
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<description><![CDATA[NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.]]></description>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-84005</link>
<description><![CDATA[Really? This sometimes just blows my mind. I don&#039;t get why companies wouldn&#039;t put more money and interest into Organic SEO vs. the paid stuff, but hey, if they can make money off of spending millions a month on adwords, the more power to them. 

I think the best way to go though is literally Organic and other forms of media. Then again, nothing&#039;s ever free forever...or is it? http://seattleorganicseo.com]]></description>
<pubDate>Mon, 28 Mar 2011 13:15 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72749</link>
<description><![CDATA[I think most companies struggle to determine what&#039;s the right amount to spend on paid search (using methods like % of budget, etc) - so it&#039;s interesting to be reminded that spend can significantly increase just in the short-term (e.g. 1-2 months) when a company like BP (deep pockets) needs to get their ads appearing on first page. 

www.globalsources.com]]></description>
<pubDate>Mon, 13 Sep 2010 05:41 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72674</link>
<description><![CDATA[A big impact it will play is in which keywords are valuable.

 For example, I want to search for a tandem bicycle. By the time I get to &quot;tandem bi&quot; google completes the phrase bike. At that point I&#039;m not going to keep typing because i&#039;m already to the thing I was looking for, even if it wasn&#039;t with my intended keyword.

Looks like &quot;tandem bike&quot; just became much more valuable than &quot;tandem bicycle&quot; because that phrase is completed first. Like a game of ghost- you may have a longer word in mind, but once a relevant phrase comes up, the game is over.]]></description>
<pubDate>Fri, 10 Sep 2010 01:14 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72587</link>
<description><![CDATA[Google really dominates and changes the advertising market. What next if they launch Google TV? 
http://www.lamseo.com/]]></description>
<pubDate>Thu, 09 Sep 2010 02:18 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72576</link>
<description><![CDATA[I think Apple Ads, AMobile can&#039;t win Google Ads anymore. They always need Google to advertising their own products.

TechDaring
http://www.techdaring.com]]></description>
<pubDate>Wed, 08 Sep 2010 22:42 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72493</link>
<description><![CDATA[Most of the top spenders are Internet based companies... where are traditional business there? 

There is still a lot to do with small and medium size companies, and this kind of reports help us so much with our work!! Thanks!

http://ideinternet.com]]></description>
<pubDate>Wed, 08 Sep 2010 09:07 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72488</link>
<description><![CDATA[Everything seems to be going in that direction so this is not surprising. :)

Ashi
www.ashisoft.com]]></description>
<pubDate>Wed, 08 Sep 2010 07:08 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72484</link>
<description><![CDATA[These charts are not surprising at all. The biggest spending was by large corporations with $$ to spend who either had major product launches or needed to be getting clicks to be getting business. BP was forced to do a PR blitz on all fronts so they could defend their reputation as best they could. 

I agree with the comments that consumers are becoming more savvy about paid ads vs. organic search results. Further discussion on paid vs. organic for small businesses can be found in this article.

http://www.fetchlocalcustomers.com/local-online-advertising-works/]]></description>
<pubDate>Wed, 08 Sep 2010 02:20 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72481</link>
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<pubDate>Tue, 07 Sep 2010 23:08 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72475</link>
<description><![CDATA[Thanks so much for putting this information together. Many prospects always ask who spends with Google and how much and this will prove to be a valuable sales tool as well as general research for presentations.

Cheers,
Bill Wittur
Bottree Digital Services
www.bottree.com]]></description>
<pubDate>Tue, 07 Sep 2010 20:34 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72457</link>
<description><![CDATA[Buying ads in Google&#039;s search results is, in and of itself, a form of gaming the system -- those who spend the most receive the most.

The difference is, Google profits from both the gaming and the system.

http://actionad.wordpress.com/]]></description>
<pubDate>Tue, 07 Sep 2010 16:22 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72451</link>
<description><![CDATA[BTW, for those that aren&#039;t up to speed on the Yahoo/Bing alliance, here&#039;s the updated portal site.

http://www.searchalliance.com/home]]></description>
<pubDate>Tue, 07 Sep 2010 15:19 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72450</link>
<description><![CDATA[Be on the lookout for a change in the search landscape next year. I think the Yahoo/Bing alliance is going to have a much bigger impact than people anticipate. Google&#039;s numbers have always been a bit skewed with 30% of its reported search volume coming from Youtube, the numbers are much closer then people realize. And with marketing campaigns currently running for both Yahoo and Bing I think next year will be interesting.]]></description>
<pubDate>Tue, 07 Sep 2010 14:33 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72419</link>
<description><![CDATA[Those are some big numbers! I wonder how much these companies are investing to make sure that they are staying on the top of the organic results in the search engine results instead of just the paid results?

SEO spending only accounts for 10% of the search engine marketing spend but gets 90% of the clicks. One can only hope that these big name companies are putting as much (if not greater) effort into their organic results as they are putting into their paid results.

Consumers aren&#039;t dumb. It&#039;s pretty common knowledge by now that as long as companies are willing to pay, they&#039;ll show up high in the paid results. It&#039;s for this reason that consumers inherently distrust paid results. Organic results, on the other hand, intend to deliver the desired results through an algorithm that can&#039;t be &quot;gamed.&quot;

However, BP&#039;s situation was a little different. With so many negative websites popping up and getting linked to, paying big dollars to show up on the first page of the SERPs (search engine results pages) was the only way to try to get in front of the PR nightmare online.

Philip Wocken
d.trio marketing group
http://www.dtrio.com]]></description>
<pubDate>Tue, 07 Sep 2010 11:39 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72413</link>
<description><![CDATA[I&#039;d be curious to see the exact distribution from the very smallest advertisers up to the very biggest. It makes sense that the very largest advertisers would spend a disproportionate amount since a small number of large companies earn the vast bulk of US business revenue. I recently completed a simple analysis of how much small businesses spend on banner advertising -- I used US government data to plot the distribution of firms by size and then allocate the $5.7 billion banner ad market accordingly. The analysis is here: http://bit.ly/aoMaqd]]></description>
<pubDate>Tue, 07 Sep 2010 11:11 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72398</link>
<description><![CDATA[Google are making money (65% from their adsense network) from selling advertising on their search engine - paid according to the rank the search key word turns up or also text ads on other sites and g-mail. They are also in the middle of acquiring Doubleclick, an acquisition pending approval, and have already made other investment like the big 1.7 Billion$ purchase of youtube.com!!!
http://www.generateuk.co.uk/ppc.htm]]></description>
<pubDate>Tue, 07 Sep 2010 09:24 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72393</link>
<description><![CDATA[Companies are spending more and more on Google ads. Google is creating solid monopoly where services like http://linkxl.com/ have to struggle with Google &quot;no buying links policy&quot;.
Link buying, gets so much attention is because it is highly effective and cheaper then ads. We all already are so dependent - it&#039;s crazy that Google has right to decide about search rankings.]]></description>
<pubDate>Tue, 07 Sep 2010 04:40 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72387</link>
<description><![CDATA[Very interesting, a top-ten advertiser list that does not include any automotive...]]></description>
<pubDate>Mon, 06 Sep 2010 16:40 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72384</link>
<description><![CDATA[Looking at the data, a couple datapoints worth noting:

7% of spenders account for 60% of spend
26% of spenders account for 84% of spend

It&#039;s too bad there&#039;s no historical trend data in the document AdAge got their hands on. I&#039;d bet that if there were, though, you&#039;d only see a slight diversification over time away from reliance on these large advertisers for the majority of Google&#039;s revenue.]]></description>
<pubDate>Mon, 06 Sep 2010 15:10 EDT</pubDate>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72382</link>
<description><![CDATA[True, advertising on Google is becoming more popular, but it&#039;s not the only way. See this recent Fast Pivot blog post: &quot;Can Google&#039;s Triple Headed Dragon Continue to Reign &amp; Why Should Ecommerce Merchants Care? http://ecommerceblog.fastpivot.com/index.php/2010/07/14/can-googles-triple-headed-dragon-continue-to-reign-why-should-ecommerce-merchants-care/

Posted by: 
Jonathan Poston 
Asheville NC]]></description>
<pubDate>Mon, 06 Sep 2010 12:19 EDT</pubDate>
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<title><![CDATA[By: pscullin]]></title>
<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72378</link>
<description><![CDATA[Perhaps BP could Google a search for missing oil from their leak. It&#039;s GOT to be somewhere. http://bit.ly/9EDJwf]]></description>
<pubDate>Mon, 06 Sep 2010 10:33 EDT</pubDate>
<author>pscullin</author>
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<link>http://adage.com/article/digital/big-brands-spending-google/145720/#comments-72376</link>
<description><![CDATA[Everything seems to be going in that direction so this is not surprising. :)]]></description>
<pubDate>Mon, 06 Sep 2010 08:31 EDT</pubDate>
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