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<atom:link href="http://adage.com/article/digitalnext/motorola-set-top-boxes-google-s-tv-gatekeepers/229289/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Could Motorola Set-Top Boxes Become Google's TV Gatekeepers?]]></title>
<link>http://adage.com/article/digitalnext/motorola-set-top-boxes-google-s-tv-gatekeepers/229289/#comments</link>
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<description><![CDATA[Google's proposed acquisition of Motorola Mobility is a multidevice play -- don't forget that Motorola is one of the largest suppliers of set-top boxes for the cable industry.]]></description>
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<title><![CDATA[By: Brian Hayashi]]></title>
<link>http://adage.com/article/digitalnext/motorola-set-top-boxes-google-s-tv-gatekeepers/229289/#comments-90866</link>
<description><![CDATA[Steve Jobs should know -- after an expensive adventure creating the first generation of Apple TV almost twenty years ago, he spent years negotiating with MPEG-LA, a cable TV spin-off, for the IP required to make iTunes possible. 

It is doubtful that any video programmer would agree to a deal where they basically agree to a single-source provider. (Liberty CEO John Malone calls this &quot;The GI Mistake&quot;, after the time it named General Instruments as its exclusive STB supplier.) I could see partnerships between Google and Comcast, or Google rolling out a +1-enabled EPG...but that&#039;s a far cry from Google actually becoming a de facto gatekeeper. For that to happen, Google would need to create a new video distribution window that generates significant new revenue to programming license holders, similar to what Netflix did with its on-demand business.]]></description>
<pubDate>Thu, 18 Aug 2011 17:23 EDT</pubDate>
<author>Brian Hayashi</author>
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<title><![CDATA[By: Ramin Vaziri]]></title>
<link>http://adage.com/article/digitalnext/motorola-set-top-boxes-google-s-tv-gatekeepers/229289/#comments-90733</link>
<description><![CDATA[Interesting analysis. Google&#039;s increasing reach and role as a gatekeeper is frightening. In short time they will own the hardware, OS, video hosting, and search engine that sits between content creators and the consumer. I hope Comcast does not cooperate. We need more competition and choice not less.]]></description>
<pubDate>Tue, 16 Aug 2011 19:18 EDT</pubDate>
<author>Ramin Vaziri</author>
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