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<atom:link href="http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Let a Thousand Ad Networks Bloom]]></title>
<link>http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[While there is truth to the "networks are dying" narrative, get ready for a whole new category of niche ad networks to emerge.]]></description>
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<title><![CDATA[By: Jason Jaeger]]></title>
<link>http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments-92327</link>
<description><![CDATA[Data indeed is a key piece of the ever-evolving online advertising marketplace. For top tier brands (the big spenders), however, &quot;where&quot; you target someone is just as important as &quot;who&quot; you target. The old adage of &quot;content is king&quot; is still quite relevant in the online space. So this type of micro-targeting is certainly valuable to niche marketers (i.e. those who want to engage certified plumbers), but top brands will always partner with firms that can provide scalable quality inventory. We pair premier brands with quality sites through our unique RGM Alliance platform - check it out at: www.RGMAlliance.com]]></description>
<pubDate>Sun, 18 Sep 2011 11:26 EDT</pubDate>
<author>Jason Jaeger</author>
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<title><![CDATA[By: Diego Panama]]></title>
<link>http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments-92210</link>
<description><![CDATA[Interesting post, Ari. Agree that the barriers to entry around costs/tech are low but I wonder how this would work for buyers. I&#039;m not sure that the value of niche data would outweight the increased complexity (in additional fragmentation of media vendors) for buyers. I also imagine there is a minimum level of scale needed that is not trivial in order to make the selling costs worth it as there would be a need for hand-holding/educating marketers.]]></description>
<pubDate>Thu, 15 Sep 2011 09:57 EDT</pubDate>
<author>Diego Panama</author>
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<title><![CDATA[By: Derek Cheng]]></title>
<link>http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments-92164</link>
<description><![CDATA[Robert, this is true for most industries. You fragment, then you consolidate, then you fragment again. We&#039;re certainly in a fragmentation phase in advertising, which of course creates a lot of opportunities for new ideas and entrepreneurship. What matters should be that you also have a long standing core competency you can build on to adapt to these expansions and contractions.]]></description>
<pubDate>Wed, 14 Sep 2011 13:11 EDT</pubDate>
<author>Derek Cheng</author>
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<title><![CDATA[By: Robert Paltos]]></title>
<link>http://adage.com/article/digitalnext/a-generation-ad-networks/229772/#comments-92156</link>
<description><![CDATA[For some, life is a box of chocolates... For others, life a &#039;re-birth&#039; of awareness or knowledge...maybe both. &quot;We&#039;ve got great relationships with media companies...&quot; &quot;We&#039;ve got better data on our consumers than others...&quot; Yada...yada...and more yada...! Don&#039;t know about you, but for me, deja vu...! Perhaps a &#039;new generation&#039;...&#039;new audience&#039;...&#039;new technology&#039;...all reborn. Play another song...]]></description>
<pubDate>Wed, 14 Sep 2011 12:29 EDT</pubDate>
<author>Robert Paltos</author>
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