<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Instant Replay: See All the Super Bowl Spots Again and Again]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Ad Age has gathered all of the Super Bowl spots that ran nationally during the game in one place.]]></description>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97841</link>
<description><![CDATA[Kantar Media did ad ratings too, look at the top 25 ads: ht.ly/8Vfmj]]></description>
<pubDate>Tue, 07 Feb 2012 10:14 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97820</link>
<description><![CDATA[PS - the Abarth ad, bravo. Finally this car and its brand getting the type of advertising it needs. The Fiat 500/Abarth - It is Italian, agile, lively, stylish... foreign NOT domestic. What a change from that drivel using J Lo. The market research that either provided the &quot;insight&quot; (if you please) or the validation for using J Lo should be purged just as the agency that did that original J Lo stuff was. Fiat is not for everyone, Abarth even more so. Stop trying to please everyone. This brand and car is for traveled, educated, more sophisticated people with a European sensibility. Finally an ad that merits the car. Some morons thought Miller Lite, Buffalo Wild Wings, Hot Topic, etc. was the area to go fishing. Try Heineken (or Peroni), Whole Foods and James Pearse instead.]]></description>
<pubDate>Mon, 06 Feb 2012 19:12 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97819</link>
<description><![CDATA[This year&#039;s crop was pretty unremarkable, at some point the hype will burn out. There were some real gems - the Prohibition ad is perfect for a category leader to employ (&quot;we are for the freedom to enjoy beer&quot;) and the Wego spot has tons of real pass-on value as well peddling a good message. As usual Coke was brilliantly branded, elegantly simple. The Skechers ads was tasteless given the Greyhound racing issue and they masked it up after all the complaints they got. The howlers were both from American Honda and its in-house agency RPA. Acura could barely sell the NSX the first time around (like 110 and 90 units in its last two years) so telling us something is coming, when it is far from being something is silly, and using Seinfeld is clapped out for sure - he is a tired icon (MSFT using him proved that). As for Broderick, errr the first time round it was interesting about really blowing off and having fun in a Ferrari, with a sexy girl, etc. No we have a testament to suburbia. Boring ad for a boring car.]]></description>
<pubDate>Mon, 06 Feb 2012 18:52 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97818</link>
<description><![CDATA[Chrysler and Pepsi Max mighty fine. The rest got a few chuckles but on the whole, I was surprised by the lack of well, imagination. I watch the game for the commercials. Oh well hope next years are better.]]></description>
<pubDate>Mon, 06 Feb 2012 18:14 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: nick]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97805</link>
<description><![CDATA[Absolutely nothing new... these ads show a lack of new ideas... nothing changed consumer perceptions, nothing made us think (with the exception of Clint Eastwood), the use of animals is always a cheap way to get an &#039;ahhh&#039;. Top that with a boring half-time show with a 50-year-old woman in Nancy Sinatra boots, this who affair smelt like the Jay Leno show: done, over, an old format that should have been canned a decade ago. The ads were &#039;nothing burgers&quot; to quote an old friend.]]></description>
<pubDate>Mon, 06 Feb 2012 16:19 EST</pubDate>
<author>nick</author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97802</link>
<description><![CDATA[Mathew Broderick driving a CRV is simply NOT believable. The spot might have been better if Mathew displayed a little more energy in this spot as well. Part of the issue with TV ads today is relevance and believability. The VW Vader ad tops the list (IMO) but could have been for any other auto manufacturer. Strange that TV ads are important one day of the year and the rest, we tend to ignore them.]]></description>
<pubDate>Mon, 06 Feb 2012 16:06 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97794</link>
<description><![CDATA[Yes, loved that little &quot;P.S.&quot; about rescuing animals in need-- adding warm fuzzies to the good feelings I got from the humor.]]></description>
<pubDate>Mon, 06 Feb 2012 15:04 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97788</link>
<description><![CDATA[There are 2 particular ads I don&#039;t like because for me the over-promise is just a little sad: Mathew Broderick does NOT drive a CRV (and from a Ferrari to a CRV? Come on guys), and Best Buy comparing themselves with the top innovators today? It&#039;s just laughable.
Judging ads is about as subjective as can be, for me the favorite of the day was the Cars.com spot, but there more a couple I liked a lot: VW, Chevy, Audi.]]></description>
<pubDate>Mon, 06 Feb 2012 13:57 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97782</link>
<description><![CDATA[So was it an ad for America? Or for Clint? Ooops - none of the above. And how silly to end a rah-rah America ad with the tag &#039;Imported from Detroit?&#039;]]></description>
<pubDate>Mon, 06 Feb 2012 13:08 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97781</link>
<description><![CDATA[Agree. It was pretty much the only ad that was both entertaining AND about the product.]]></description>
<pubDate>Mon, 06 Feb 2012 13:04 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97779</link>
<description><![CDATA[How many ads prompted you to make a buying decision? That&#039;s the real question... That and did any ads relate directly back to you and will the influence a change in your buying habits?]]></description>
<pubDate>Mon, 06 Feb 2012 12:37 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97776</link>
<description><![CDATA[Correction: VW&rsquo;s The Dog Strikes Back is #1, with 5.1 mil views.]]></description>
<pubDate>Mon, 06 Feb 2012 12:15 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97774</link>
<description><![CDATA[]]></description>
<pubDate>Mon, 06 Feb 2012 11:58 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: jeri]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97767</link>
<description><![CDATA[It&#039;s great fun to rate the ads, but of course the real question is which ones resulted in increased sales for the brand. To address this, one would need to know whether seeing the ads actually changed minds, and whether these changes were enduring (e.g., did they last beyond the day after the Super Bowl - perhaps aided by the presence of an ongoing campaign)? 
Results of a study that measures the longer-term impact of Super Bowl advertising, and examines the effectiveness of continueing campaigns, versus one-shot ads, will be released by Communicus in mid-March.]]></description>
<pubDate>Mon, 06 Feb 2012 11:38 EST</pubDate>
<author>jeri</author>
</item>
<item>
<title><![CDATA[By: dbruno]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97765</link>
<description><![CDATA[I have to disagree with most comments here. While, as advertisers we are in the business of increasing sales, the Super Bowl has become the pinnacle of advertising entertainment. The brands that entertain, stir emotions or just make us smile are the ads that get talked about around the water color the next day. I personally liked the optimism conveyed in the ads. Why not be optimistic when the Super Bowl brings in $11 billion in sales? That&#039;s a definite shot in the arm for an ailing economy. And I have to comment on the Clint Eastwood ad. I think the &quot;Imported from Detroit&quot; campaign is brilliant. As for this ad, what&#039;s more American than the Super Bowl? Who&#039;s more American than Clint Eastwood? Combine them with what is considered one of our greatest achievements and you&#039;ve got a winner. There&#039;s nothing wrong with a little Team America spirit right now.]]></description>
<pubDate>Mon, 06 Feb 2012 11:24 EST</pubDate>
<author>dbruno</author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97754</link>
<description><![CDATA[What stands out the most to me in this year&#039;s group of ads is a pervasive sense of optimism being presented. From Budweiser, to GE to Chrysler, I can&#039;t think of another Super Bowl where so many disparate marketers chose optimism as the emotion they feel will connect and resonate with viewers.
Whether reactive or proactive on the part of the advertising industry, this may be the first indicator of a shift in the country&#039;s zeitgeist.]]></description>
<pubDate>Mon, 06 Feb 2012 11:01 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97752</link>
<description><![CDATA[I agree with Julie&#039;s comment 100%. After watching the entire game and probably 90% of the commercials, only one or two did anything to make we want to buy the product/make any kind of purchase. It seems that a lot of advertisers forget that the goal of advertising is to increase sales, not just entertain.]]></description>
<pubDate>Mon, 06 Feb 2012 10:48 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ken]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97749</link>
<description><![CDATA[A lot of companies paid a lot of money to say a lot of nothing.]]></description>
<pubDate>Mon, 06 Feb 2012 10:46 EST</pubDate>
<author>ken</author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97747</link>
<description><![CDATA[Not a typical Super Bowl. The game was better than the ads.

I understand why advertisers with so much invested want to merchandise their ads on social media. However I think much was lost in the surprise of seeing them for the first time in the game. If you don&#039;t care who wins the game the ads keep you involved.]]></description>
<pubDate>Mon, 06 Feb 2012 10:38 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97746</link>
<description><![CDATA[Per Michal Ann&#039;s comment, these guys have forgotten that they&#039;re in the advertising business, not the entertainment business. The entertainment part is Eli Manning&#039;s job.]]></description>
<pubDate>Mon, 06 Feb 2012 10:32 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97742</link>
<description><![CDATA[Depending on your mindset, your interests and likes is how your going to evaluate the super Bowl commercials. But what really matters is how effective was the ad for the brand. Weather or not it was funny, sexy, scary, stupid or blah doesn&#039;t really matter. What does matter is weather or not the commercial did it&#039;s job. The purpose should be to lift brand awareness and increase the end conversion rate. Advertising Agencies LOVE to win creative awards with other companies products. What they should really win awards for is effective end result for the brand.]]></description>
<pubDate>Mon, 06 Feb 2012 09:45 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97735</link>
<description><![CDATA[The dog getting in shape to run with the red VW Bug was the best car ad, until they ventured into that tag at the Star Wars bar or whatever that was. Let the Darth Vader kid spot from last year go. The attempt to leverage equity was a bust and a complete disconnect from the bright, sunny happy/red images of the real commercial.]]></description>
<pubDate>Mon, 06 Feb 2012 09:09 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: misschris33]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97734</link>
<description><![CDATA[I appreciate that Bud Light put an ordinary dog in it&#039;s commercial and encouraged the public to rescue dogs. I like when social responsibility combines with humor :)]]></description>
<pubDate>Mon, 06 Feb 2012 09:07 EST</pubDate>
<author>misschris33</author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97727</link>
<description><![CDATA[1 word: CHEVROLET!]]></description>
<pubDate>Mon, 06 Feb 2012 08:22 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97724</link>
<description><![CDATA[IMO the Fiat ad was the best car spot. It is missing from your page.]]></description>
<pubDate>Mon, 06 Feb 2012 08:17 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97716</link>
<description><![CDATA[]]></description>
<pubDate>Mon, 06 Feb 2012 00:05 EST</pubDate>
<author></author>
</item>
<item>
<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/#comments-97714</link>
<description><![CDATA[I don&#039;t always agree with the reviews on AdAge.com, but this year I particularly disagree. For half the ads you rated highly, no one will remember the advertiser by Monday morning (if they even remember 5 minutes after they watched them. Coke on the other hand, 3 ads that are memorable, make you feel good and YOU KNOW EVERYONE WILL REMEMBER IT WAS AN AD FOR COKE. Chrysler spent a fortune to tell us Detroit was back. I could have sworn there were at least two other big auto manufacturers in Detroit. Loved the Acura mini comedy, but it could have been for any car, and it told me nothing about the car. Most of the car ads, charming as some of them were, could have been for just about ANY OTHER CAR, or at least any other car in their class. Coke stood out-- not just because I smiled when the bear used a straw due to crossing EVERYTHING but because no one who saw it will ever forget that was a COKE ad. This is not just just an entertainment business, its a brand building business-- especially in this economy!]]></description>
<pubDate>Sun, 05 Feb 2012 23:45 EST</pubDate>
<author></author>
</item>
</channel>
</rss>