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<atom:link href="http://adage.com/article/digitalnext/brands-evaluate-startups/234898/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: How Brands Should Evaluate Startups]]></title>
<link>http://adage.com/article/digitalnext/brands-evaluate-startups/234898/#comments</link>
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<description><![CDATA[Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.]]></description>
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<title><![CDATA[By: Neil Monnens]]></title>
<link>http://adage.com/article/digitalnext/brands-evaluate-startups/234898/#comments-102425</link>
<description><![CDATA[]]></description>
<pubDate>Tue, 05 Jun 2012 20:20 EDT</pubDate>
<author>Neil Monnens</author>
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<title><![CDATA[By: BOB GILBREATH]]></title>
<link>http://adage.com/article/digitalnext/brands-evaluate-startups/234898/#comments-101964</link>
<description><![CDATA[It&#039;s great to see that you&#039;ve listed &quot;Value&quot; to consumers as the number one evaluation criteria. Brands need to take a page from their own marketing books and make sure that the startup is something more than pure hype.

Bob Gilbreath
http://mvctest.com]]></description>
<pubDate>Wed, 23 May 2012 14:40 EDT</pubDate>
<author>BOB GILBREATH</author>
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