<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Why Twitter Is a Better Brand Platform Than Facebook]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Twitter will endure long after intrusive advertising on social platforms, including Facebook, have failed.]]></description>
<item>
<title><![CDATA[By: Kyra From]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-103027</link>
<description><![CDATA[Twitter and Formvote are both very useful social networks. The other ones I&#039;m a bit tired of :l They&#039;re just not affective. You should check out the new one www.Formvote.com , it&#039;s pretty nice.]]></description>
<pubDate>Wed, 27 Jun 2012 14:51 EDT</pubDate>
<author>Kyra From</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102451</link>
<description><![CDATA[The reason most advertising isn&#039;t successful online, including on FB, is that most advertisers don&#039;t understand the sea change that media has undergone in the past decade. And they are still trying to control the message in the same way they did when there were less than a dozen important outlets. 

What&#039;s needed is a new way for brands to look at marketing. Astounding to me that&#039;s still the case 20 years into the Internet Age, but that&#039;s the situation.]]></description>
<pubDate>Wed, 06 Jun 2012 10:39 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102448</link>
<description><![CDATA[Well stated. 
However, I think Facebook is its own worst enemy. What they are really selling is user data. And sooner, rather than later, that is going to register with people who have willingly given their data away and they are going to move away from Facebook.]]></description>
<pubDate>Wed, 06 Jun 2012 10:37 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102447</link>
<description><![CDATA[Of course both platforms need to be part of an integrated marketing plan. Neither Twitter, nor Facebook, nor any other platform can be a company&#039;s only marketing plan.]]></description>
<pubDate>Wed, 06 Jun 2012 10:35 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: harish bhat]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102424</link>
<description><![CDATA[Excellent article. A recent Reuters poll indicated that 3 out of 4 Facebook users never brought a product or service due to an on the Facebook platform. For marketers-it is best not to put all eggs in one basket when considering promotions on social media sites]]></description>
<pubDate>Tue, 05 Jun 2012 19:54 EDT</pubDate>
<author>harish bhat</author>
</item>
<item>
<title><![CDATA[By: LaLa Lu]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102395</link>
<description><![CDATA[Twitter is great for real time information- but unless you are constantly on it, you miss a lot of things. With Facebook now looking to charge businesses for status updates (not sure why considering FB advertising isn&#039;t successful for most business), I see Twitter becoming even more of a leader in advertising/campaigning.]]></description>
<pubDate>Tue, 05 Jun 2012 10:44 EDT</pubDate>
<author>LaLa Lu</author>
</item>
<item>
<title><![CDATA[By: Michael Rubin]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102390</link>
<description><![CDATA[I&#039;m a brand marketer, but I suggest we look at this from a user&#039;s perspective. If I&#039;m on Twitter, it&#039;s most likely to get quick snippets and nuggets of info (mostly on my phone). It&#039;s quick, immediate, and forgotten. If I&#039;m on Facebook, it&#039;s because I&#039;m connecting with friends I love and even a few brands I care for.

As brand marketers, we need to be looking at this from the users&#039; perspectives and adapt accordingly. I think both Facebook and Twitter have a place in the social media ecosystem, and rather than spending time trying to debate which one will have lasting staying power, we should channel our energies and resources into being effective in both.

At your service,
Michael E. Rubin
Redbox Sr. Manager, Social Media
mrubin@redbox.com
Disclaimer: I am a Redbox employee, and this is my own opinion.]]></description>
<pubDate>Tue, 05 Jun 2012 10:03 EDT</pubDate>
<author>Michael Rubin</author>
</item>
<item>
<title><![CDATA[By: John Duff]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102381</link>
<description><![CDATA[This is a real great article, 
As a marketing Consultant
, I have to admit that this is totally new for me. If I got the impact of Facebook these past years and I have adapted marketing strategies to this new tool of communication, tweeter is totally new for me and I have to admit that I never considered it in my marketing strategies.
This article is really interesting and made me think that it could be a media to consider when doing a marketing strategy.
This article is full of useful information, I have to learn more about this tool,
Thank you for this great article anyway]]></description>
<pubDate>Tue, 05 Jun 2012 02:39 EDT</pubDate>
<author>John Duff</author>
</item>
<item>
<title><![CDATA[By: KEITH TRIVITT]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102374</link>
<description><![CDATA[Good points all around, though I&#039;m not sure I&#039;d want to be as bullish about Twitter&#039;s marketing value vs. Facebook. I think they are both going to be huge players for marketers and brands for years to come. The difference is that they are different platforms and marketers need to stop thinking of Twitter and Facebook as essentially the same ad platform (i.e., as a space to fill a brand message). Instead, we need to respect each social network for what it is, recognize its advertising opportunities and limitations and develop the best and most profitable strategies for how brands can effective reach, engage and motivate customers. 

I don&#039;t see the issue so much as Twitter being a better platform for brands than Facebook, or vice-versa. Instead, it&#039;s the need for a shift in mindset among marketers that each has its value, when used appropriately and effectively, and each is very different and unique from the other. In other words, what works on one social network won&#039;t work on the other, so let&#039;s stop talking like that is the case. 

Keith Trivitt
Director of Marketing and Communications
MediaWhiz
http://www.mediawhiz.com/]]></description>
<pubDate>Mon, 04 Jun 2012 18:53 EDT</pubDate>
<author>KEITH TRIVITT</author>
</item>
<item>
<title><![CDATA[By: TED RUBIN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102369</link>
<description><![CDATA[Great post and I wholeheartedly agree. I think what is being left out of this discussion is Twitter as a seeding medium for other forms of media. Yes, techy people, marketing people, entertainment industry folks, writers, bloggers... INFLUENCERS are aggressively using Twitter. And guess what, all that info, content, knowledge is finding its way into their other media... social platforms, blogs, newspapers/magazines (off and online), TV, etc. Do not simply look at the numbers of who is using Twitter... more importantly look where those people create content and communicate in other mediums and be thankful we have at our fingertips such an incredible tool that so quickly and easily allows us access to the entire social graph of those who are populating and using Twitter.]]></description>
<pubDate>Mon, 04 Jun 2012 17:40 EDT</pubDate>
<author>TED RUBIN</author>
</item>
<item>
<title><![CDATA[By: Lorraine Romasco]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102363</link>
<description><![CDATA[Great article! Thank you for articulating the RIGHT points about Twitter versus Facebook. Completely agree that Twitter eclipses Facebook as an intelligent resource when used efficiently. Also agree with Rosemary O about its strength as a marketing tool for small businesses.]]></description>
<pubDate>Mon, 04 Jun 2012 14:38 EDT</pubDate>
<author>Lorraine Romasco</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102338</link>
<description><![CDATA[actually, it&#039;s 140 characters, and it takes a great deal of skill to use them effectively. but that&#039;s also what makes Tweets more interesting than random content on Facebook.

Communication has changed. Advertising and other forms of marketing need to change also.]]></description>
<pubDate>Sat, 02 Jun 2012 23:13 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: Joe Buhler]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102334</link>
<description><![CDATA[Right on the mark. Also an indication that unlike Facebook, Twitter is actually not a social network but a communications platform more akin to a curated news service. This makes it more suitable and effective as a brand advertising platform.]]></description>
<pubDate>Sat, 02 Jun 2012 18:33 EDT</pubDate>
<author>Joe Buhler</author>
</item>
<item>
<title><![CDATA[By: Neil Ferree]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102329</link>
<description><![CDATA[Twitter is a great min-social burst platform but I would argue its superior to FB given you only have 160 digits to engage?]]></description>
<pubDate>Sat, 02 Jun 2012 13:06 EDT</pubDate>
<author>Neil Ferree</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102327</link>
<description><![CDATA[Instagram IS Facebook now. They bought it.]]></description>
<pubDate>Sat, 02 Jun 2012 11:58 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102326</link>
<description><![CDATA[I also think Twitter will come up with local advertising options for small busineses. But, clearly, the biggest fish are likely to ramp up profitability more quickly.]]></description>
<pubDate>Sat, 02 Jun 2012 11:57 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102325</link>
<description><![CDATA[Search on Twitter is improving all the time, and I believe that when they get it up to speed they&#039;ll put all 450+ social media monitoring companies out of the Twitter monitoring game altogether.]]></description>
<pubDate>Sat, 02 Jun 2012 11:55 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: Shravan Rungta]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102320</link>
<description><![CDATA[I agree with the four points......&quot;source of authentic news&quot;; &quot;ask questions from experts/stars&quot;; &quot;humanizes brands&quot; and &quot; great customer service channel.....but am not sure how &#039;advertising on twitter is better than facebook&#039;, or for that matter it being a &quot;real time search engine&#039;.

But i liked the article from an academic perspective.
Shravan Rungta
Associate Professor - Marketing
N L Dalmia Institute of Mgmt Studies, India.]]></description>
<pubDate>Sat, 02 Jun 2012 04:55 EDT</pubDate>
<author>Shravan Rungta</author>
</item>
<item>
<title><![CDATA[By: mark mayhew]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102319</link>
<description><![CDATA[follow me on Twitter @MarkMayhew I can explain Twitter (and Instagram) to small business owners (I do it everyday!)]]></description>
<pubDate>Sat, 02 Jun 2012 00:36 EDT</pubDate>
<author>mark mayhew</author>
</item>
<item>
<title><![CDATA[By: mark mayhew]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102318</link>
<description><![CDATA[great post (that has inspired me to write: &quot;Why Instagram Is a Better Brand Platform Than Both Twitter and Facebook&quot; ;)]]></description>
<pubDate>Sat, 02 Jun 2012 00:33 EDT</pubDate>
<author>mark mayhew</author>
</item>
<item>
<title><![CDATA[By: Rob L]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102315</link>
<description><![CDATA[Don&#039;t forget about hash tags! Awesome way to organize a public discussion or topic. The usefulness of hash tags is amazing.]]></description>
<pubDate>Fri, 01 Jun 2012 22:39 EDT</pubDate>
<author>Rob L</author>
</item>
<item>
<title><![CDATA[By: Your Dirtymind]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102313</link>
<description><![CDATA[The one area Twitter has a real liability is its search function. This aspect of twitter is so poorly constructed and out of date that it seems like a relic from the Alta Vista days or prior. It seems incomprehensible that they don&#039;t integrate a functional modern search algorithm of some kind or any kind of advanced search. Having such a &quot;dumb&quot; search reflects poorly on the rest of the platform and the technology behind it. (When you search on a name, and can&#039;t even find a result with the most famous person named that, you know something is wrong.)]]></description>
<pubDate>Fri, 01 Jun 2012 21:41 EDT</pubDate>
<author>Your Dirtymind</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102311</link>
<description><![CDATA[I&#039;m not sure that smaller businesses can afford to advertise or buy promoted Tweets, but there are literally thousands of examples of small brands using Twitter to engage with customers and grow their businesses as a result.]]></description>
<pubDate>Fri, 01 Jun 2012 18:19 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: ROSEMARY O'NEILL]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102307</link>
<description><![CDATA[It&#039;s even more powerful for small local businesses. It&#039;s a real-time way to make a connection with targeted people. Using Twellow or SocialBro or other ways to search bios and locations, you can really narrow your focus.]]></description>
<pubDate>Fri, 01 Jun 2012 16:42 EDT</pubDate>
<author>ROSEMARY O'NEILL</author>
</item>
<item>
<title><![CDATA[By: DON GLASGOW]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102306</link>
<description><![CDATA[I&#039;m curious your thoughts on Twitter for smaller businesses. Clearly, for big brands it makes a lot of sense, but do you think the smaller, local businesses would see much return on the effort? For example, the local independent insurance agent, a small landscaping company, a jewelry store or HVAC company.

Thanks!]]></description>
<pubDate>Fri, 01 Jun 2012 16:25 EDT</pubDate>
<author>DON GLASGOW</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102298</link>
<description><![CDATA[here are some more Twitter stats from Marketing Charts http://www.marketingcharts.com/topics/demographics/daily-twitter-users-double-in-less-than-a-year-22244/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink]]></description>
<pubDate>Fri, 01 Jun 2012 14:07 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: BL OCHMAN]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102294</link>
<description><![CDATA[Hi Annie - those stats come from Twitter&#039;s blog.]]></description>
<pubDate>Fri, 01 Jun 2012 13:07 EDT</pubDate>
<author>BL OCHMAN</author>
</item>
<item>
<title><![CDATA[By: Annie Parenteau]]></title>
<link>http://adage.com/article/digitalnext/twitter-a-brand-platform-facebook/235115/#comments-102292</link>
<description><![CDATA[Hello, very interesting article. I was wondering what are your sources for the stats you mention at the end of your paper. Especially the one about the mobile access of Twitter (2nd bullet point). 
An answer would be greatly appreciated !
Annie
@annieparenteau]]></description>
<pubDate>Fri, 01 Jun 2012 12:29 EDT</pubDate>
<author>Annie Parenteau</author>
</item>
</channel>
</rss>