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<atom:link href="http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Six Things Marissa Mayer Can Do to Get Yahoo Back On Track]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[It has one brilliant product in IntoNow and another good, if underexposed one in Axis. Throw weight behind these and start ruthlessly jettisoning the rest.]]></description>
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<title><![CDATA[By: luisger lopez]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103626</link>
<description><![CDATA[Old Ad Guy - I couldn&#039;t have said it better - thanks!!]]></description>
<pubDate>Thu, 19 Jul 2012 16:57 EDT</pubDate>
<author>luisger lopez</author>
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<title><![CDATA[By: Casey Davis]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103597</link>
<description><![CDATA[Personally I think there is a huge opportunity for Yahoo to re-invent the search engine and get it right! Go back to the roots, google has long abandon their search engine- results are getting worse and worse. Google is mainly focused on monetizing their search results and not giving their user relevant content.]]></description>
<pubDate>Wed, 18 Jul 2012 18:55 EDT</pubDate>
<author>Casey Davis</author>
</item>
<item>
<title><![CDATA[By: David Henderson]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103582</link>
<description><![CDATA[I posted a comment before registering. After registering, the comment was gone. I don&#039;t have time to compose the same comments twice! It&#039;s a ridiculous arrangement.

David Henderson, Pine Tree Press
And the CAPTCHA process is a bloody nuisance.]]></description>
<pubDate>Wed, 18 Jul 2012 14:28 EDT</pubDate>
<author>David Henderson</author>
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<item>
<title><![CDATA[By: Philip Moore]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103571</link>
<description><![CDATA[Want to grow Yahoo revenue? Make a point of protecting your advertiser&#039;s brand equity. Google extorts money from big brands by forcing them to bid on their own brand names to keep poachers out of the search results. If Yahoo can deliver Coke results when someone searches for Coke and prohibit Dr. Pepper from buying PPC on &quot;Coke&quot;, then brands will find a productive way to express their discontent with Google.]]></description>
<pubDate>Wed, 18 Jul 2012 11:44 EDT</pubDate>
<author>Philip Moore</author>
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<title><![CDATA[By: Jeff Greenhouse]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103566</link>
<description><![CDATA[I agree that Yahoo needs to carve out a new space for itself. The company needs to identify one area where it can be the leader, rather than a scrappy competitor. It doesn&#039;t have to displace Google for search, or Facebook for social, or Amazon for eCommerce. I don&#039;t know about you, but all three of those names hold their own place in my day-to-day life. Yahoo needs to make itself into a name that can coexist in the mind of the consumer. 

Once it has a solid lead in some aspect of our lives, it can branch out to other areas. As Chris points out, this is the Google model, so Mayer should be very familiar with it.

www.201proof.com | www.JeffGreenhouse.com]]></description>
<pubDate>Wed, 18 Jul 2012 10:47 EDT</pubDate>
<author>Jeff Greenhouse</author>
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<title><![CDATA[By: Old Ad Guy]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/#comments-103551</link>
<description><![CDATA[Chris, maybe you should be a CEO of a Fortune 500 company! Oh wait! You&#039;re not. You&#039;re a media person. Thanks, no thanks]]></description>
<pubDate>Tue, 17 Jul 2012 22:56 EDT</pubDate>
<author>Old Ad Guy</author>
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