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<atom:link href="http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Facebook Search Will Be Better than Google (5% of the Time)]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments</link>
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<description><![CDATA[Searches for hotels, restaurants, books, movies, and music are just a few of the categories that would be greatly improved with access to friends' recommendations]]></description>
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<title><![CDATA[By: BART WILSON]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments-104138</link>
<description><![CDATA[I agree with Maria, I&#039;m not sure this qualifies as a de facto search experience here.

People go to Google.com to search. People go to Facebook to socialize. Hang out. Play Mafia Wars, Farmville. Chat with a friend. Post to a wall. While they are THERE, the right side 125 X 125 boxy ads pepper us with &quot;supposedly&quot; relevant ads we might or might not be interested in.

This is a more passive form of advertising and I would certainly never dare call this anything close to a SEARCH engine like experience at all. 

Granted, I can type in: Taco Bell, Victoria&#039;s Secret, Toyota or another brand and viola! I get to their Facebook page. This is how most people search on Facebook now. 

Finding a Garage door mechanic will be better served by going to Angie&#039;s List or Google. Yes, it&#039;s better organized there.

Facebook is starting to become another cesspool of people and firms advertising services supported by ghost LIKES and pretend accolades from people that don&#039;t even exist. 

On Fiverr.com you can buy a video person talking head testimonial. You can buy 100 to 500 Facebook likes, 75,000 Twitter blasts, or a &quot;pretend girlfriend for a week,&quot; service from people who could care less about how accurate or good your service or product is. Pay them $10 bucks and here&#039;s your RAVE review. Or you pay them $10 bucks and get them to say nasty things about your competition. 

You link the YouTube video to it and viola! People see them on Facebook and actually believe it. They have no clue the video they just watched was a Fiverr model that was paid $5 or $10 bucks to speak kind things a product nobody ever saw, bought or test drove.

At least on Angie&#039;s list, they verify vendors. And Google has nice ways of spanking companies that are nothing more than liars or con artists with rating systems. 

Back to the topic here -- 

So it follows, being peppered with Ads while I hang out at Facebook for 15 minutes a day and having a teeny afterthought text field at the top of Facebook is not going to qualify here as a SEARCH experience of any kind. So no need to be writing articles like this predicting things that are not going to become reality. 

My two cents from a 46-year old seasoned creative director.]]></description>
<pubDate>Wed, 08 Aug 2012 14:56 EDT</pubDate>
<author>BART WILSON</author>
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<title><![CDATA[By: Morenaux Belic]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments-104066</link>
<description><![CDATA[Completely agree that Facebook could prevail with data authenticity as the information provided on Facebook is mostly unbiased and serves as a truly great example of &quot;word of mouth&quot;. Reviews and recommendations found on Google are rarely honest and trustworthy, especially when they&rsquo;re written by those who directly benefit from them. Therefore, if Facebook manages to improve its search engine, it will have to make sure it doesn&rsquo;t get &#039;contaminated&#039; with SEO type of recommendations and false-positive reviews, which IMO is Google&#039;s No.1 problem. 

If Facebook manages to avoid those specific booby traps, it could turn into something completely different - a network people can trust and rely upon. Consequently, this would strengthen the relationship between Facebook and its advertisers as it would provide the latter with new opportunities, a problem Facebook has been struggling with some time now.]]></description>
<pubDate>Tue, 07 Aug 2012 07:52 EDT</pubDate>
<author>Morenaux Belic</author>
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<item>
<title><![CDATA[By: Maria Kosmas]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments-104049</link>
<description><![CDATA[Getting this structured data is what is so appealing to Google and why they&#039;re putting so many resources behind Google+. Without access to structured social data, Google can&#039;t continue to refine their search experience further. With access to this social data, Facebook has a legitimate shot of competing in search by using this social data to fuel their search experience. Will it be worse than Google search for most queries? Probably. Will it be better at some stuff? Yes.

Between Facebook competing in search soon, the growing popularity of Twitter and more and more companies at http://www.buytwitterfollowersreviews.com looking to advertise on there, the growing importance of Google Plus, and other entrants into the market looking to compete in some of these markets we&#039;re heading towards some very interesting times indeed in the online sphere.]]></description>
<pubDate>Mon, 06 Aug 2012 13:02 EDT</pubDate>
<author>Maria Kosmas</author>
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<item>
<title><![CDATA[By: Kasey Skala]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/#comments-104045</link>
<description><![CDATA[Is this really classified as search, though?]]></description>
<pubDate>Mon, 06 Aug 2012 10:53 EDT</pubDate>
<author>Kasey Skala</author>
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