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<atom:link href="http://adage.com/article/global-news/lessons-ad-age-s-conference-china/237039/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Lessons From Ad Age's Conference in China]]></title>
<link>http://adage.com/article/global-news/lessons-ad-age-s-conference-china/237039/#comments</link>
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<description><![CDATA[Ad Age's Market to Watch: Building Brands Beyond Tier One in China conference brought together 350 people in Shanghai on Sept. 5. Here are seven takeaways, from digital marketing tips to the value of a pink metallic Ferrari.]]></description>
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<link>http://adage.com/article/global-news/lessons-ad-age-s-conference-china/237039/#comments-106655</link>
<description><![CDATA[In addition to this great conference I attended in SH, here is a 60mn video on &quot;What Chinese Want&quot;, introduced by Tom Doctoroff himself. I invited him in Paris, October 8:, http://www.youtube.com/watch?v=nxHXTQUE6qo&amp;feature=plcp]]></description>
<pubDate>Tue, 27 Nov 2012 16:51 EST</pubDate>
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<link>http://adage.com/article/global-news/lessons-ad-age-s-conference-china/237039/#comments-104907</link>
<description><![CDATA[I asked the question 10 years ago, and I still ask: can you name 10 successful Chinese brands that have influenced the lives of people OUTSIDE China?
The answer was &quot;NO!&quot; 10 years ago, the answer is still &quot;NO!&quot; today.
The reason is simple, China positioned itself as the factory of the world, not as the place that understands how to build brands for people who are not Chinese...if you add to that the arrogance of the pink metallic Ferrari, you get the idea why.]]></description>
<pubDate>Fri, 07 Sep 2012 09:27 EDT</pubDate>
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