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<atom:link href="http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Viewable Impressions Are the Future of Metrics: Are You Ready?]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[A request for viewable metrics is going to end up in an RFP on your desk very soon. Here's how to get ready.]]></description>
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<title><![CDATA[By: Andrew Martin]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105388</link>
<description><![CDATA[I am merely agree with you.As it creates the great emulation in concern with strategic planning.
 
painting fl]]></description>
<pubDate>Tue, 02 Oct 2012 08:29 EDT</pubDate>
<author>Andrew Martin</author>
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<title><![CDATA[By: John Jackman]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105349</link>
<description><![CDATA[It is genuinely great piece.It endure all activity in concern with media.


how to sell a car]]></description>
<pubDate>Sat, 29 Sep 2012 03:07 EDT</pubDate>
<author>John Jackman</author>
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<title><![CDATA[By: Cristian Petriceanu]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105339</link>
<description><![CDATA[In a couple of years the CPM will increase significantly for the impressions with high visibility. Since some time now, Alenty offers a solution for publishers to sell viewable impressions at premium. It&#039;s already been integrated with some major adservers like doubleclick, mediamind and smart. No doubt this is the future currency in display ads]]></description>
<pubDate>Fri, 28 Sep 2012 15:31 EDT</pubDate>
<author>Cristian Petriceanu</author>
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<title><![CDATA[By: Bob Gordon]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105338</link>
<description><![CDATA[as a participant in the media world since 1968 I have heard all of this bull before...advertisers crying that their ads don&#039;t pay out, and media that have absolutely no track-ability getting the highest CPMs&#039;...price web site advertising against the costs of direct mail and the problems will be solved for all involved.]]></description>
<pubDate>Fri, 28 Sep 2012 15:19 EDT</pubDate>
<author>Bob Gordon</author>
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<title><![CDATA[By: Bob Gordon]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105337</link>
<description><![CDATA[This article highlights another great idea for buyers of advertising, not for publishers. Until highly targeted digital advertising costs are bench-marked against direct mail and not mass broadcast media, the only way to stay in biz as a publisher is loits of ads on a page everywhere. Great content sites like ours are being held to a higher standard, but this standard should be a two way street. Our site, The Auto Channel has been on line for almost 17 years. With 5-7 million impressions to sell each month we have a long history of fighting the ad agencies &quot;too low to stay in biz&quot; CPM&#039;s for years 4-9. Until Google AdSense came along and paid us for our results we were in deep trouble...If advertisers want better results they need to be ready to pay more for each successful impression. Digital is the most track-able of media, and this attribute instead of being an asset has become a detriment...and now Viewable Impressions... what bull!]]></description>
<pubDate>Fri, 28 Sep 2012 15:15 EDT</pubDate>
<author>Bob Gordon</author>
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<title><![CDATA[By: Joseph Quaglia]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105334</link>
<description><![CDATA[Premium publishers should be very excited about this initiative for all the reasons you mention: increased ad effectiveness, confidence, and price. Great thoughts and perspective. And please add AdSafe to your list of leading companies in viewability measurement and optimization :)]]></description>
<pubDate>Fri, 28 Sep 2012 13:39 EDT</pubDate>
<author>Joseph Quaglia</author>
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<title><![CDATA[By: Sarah Prater]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105332</link>
<description><![CDATA[On the creative side of this we are seeing similar increases in effectiveness and increases in interest from advertisers based on offering high branding value ads that are always viewable -- in our case because the ads are outside the content page and do not scroll, so by their nature they are always above the fold and always viewable. Sites like www.sfstation.com and www.smdp.com are seeing success. Great piece and great advise for publishers.]]></description>
<pubDate>Fri, 28 Sep 2012 13:21 EDT</pubDate>
<author>Sarah Prater</author>
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<title><![CDATA[By: Steven Govern]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105328</link>
<description><![CDATA[I don&#039;t really understand why viewable impressions is such a big deal. I think its another example of the digital ads being held to a MUCH higher standard than print and broadcast. I mean, do clients track how many people actually viewed their TV commercial instead of going to the fridge or checking their phone? Or how about how many people actually look at their magazine ad instead of passing by it to get to their article they are looking for? Digital is knocked for having low click-throughs, but at least you can actually track how many interactions a user had with your brand, from the click to any type of activity on their site. I think this is an unfair double standard.

I just hope that Peter is right about this increasing the CPM&#039;s - if not, then digital is just getting screwed.]]></description>
<pubDate>Fri, 28 Sep 2012 12:42 EDT</pubDate>
<author>Steven Govern</author>
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<title><![CDATA[By: ERIC LITMAN]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105325</link>
<description><![CDATA[It&#039;s remarkable that it&#039;s taken this long, but absolutely, this is where the industry needs to be. Great to see you guys pushing on this from the sell side, Peter. We intend to play a key role in helping bring a viewable standard to mobile as well.]]></description>
<pubDate>Fri, 28 Sep 2012 12:32 EDT</pubDate>
<author>ERIC LITMAN</author>
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<title><![CDATA[By: Stephan Pretorius]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105317</link>
<description><![CDATA[Great advice that all digital publishers should follow! The change to viewable impressions as a common currency is a long-overdue corrective shift the industry has to go through to build a stronger foundation for growth. It is GREAT news for premium publishers as it will lead to increased scarcity and a devaluation of low-value (zero-value) impressions.]]></description>
<pubDate>Fri, 28 Sep 2012 08:39 EDT</pubDate>
<author>Stephan Pretorius</author>
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<title><![CDATA[By: mark hughes]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105314</link>
<description><![CDATA[Amen Peter]]></description>
<pubDate>Fri, 28 Sep 2012 07:24 EDT</pubDate>
<author>mark hughes</author>
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<title><![CDATA[By: Andrew Casale]]></title>
<link>http://adage.com/article/digitalnext/viewable-impressions-digital-s-future-ready/237439/#comments-105292</link>
<description><![CDATA[Great piece... using viewability data to improve the user experience and overall campaign performance is key... It&#039;s critically important that viewability is thought of as a way to enhance the overall value of one&#039;s media, rather than just a mechanism that cuts supply.]]></description>
<pubDate>Thu, 27 Sep 2012 12:36 EDT</pubDate>
<author>Andrew Casale</author>
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