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<atom:link href="http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: What Bruce Springsteen Can Teach You About Building a Brand That Lasts]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments</link>
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<description><![CDATA[Bruce Springsteen knows a brand must embrace change, while reinforcing values and emotional bonds that tie it to its customers.]]></description>
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<title><![CDATA[By: gene sower]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments-105604</link>
<description><![CDATA[I have to agree with Marcelo --- Bruce is NOTHING about branding. Nice try to make that connection but I think it rings hollow at best. Bruce is the real deal. He&#039;s waaaay more than a &quot;brand&quot;. Having said that, I&#039;m not naive enough to think that Bruce &amp; the E Street band aren&#039;t a business who make lots of money. But believe me --- when he&#039;s up on that stage with the crowd hanging on his every word --- branding is the last thing on his mind.]]></description>
<pubDate>Wed, 10 Oct 2012 17:29 EDT</pubDate>
<author>gene sower</author>
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<title><![CDATA[By: KEITH TRIVITT]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments-105409</link>
<description><![CDATA[That&#039;s a fair point, Marcelo. I think what Steve was trying to get across with that comment is that as someone who is not naturally a marketer, but, is a performer who knows how to connect deeply with his fans on an emotional level, Springsteen, through his sincere actions, has made himself a model of a &quot;master marketer.&quot; He is what many marketers should look up to, at least in terms of how they help connect their brands with customers and how they do so in a sincere and impassioned manner.]]></description>
<pubDate>Wed, 03 Oct 2012 08:50 EDT</pubDate>
<author>KEITH TRIVITT</author>
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<title><![CDATA[By: MARCELO SALUP]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments-105405</link>
<description><![CDATA[Personally, I think that calling Bruce Springteen a &quot;master marketer&quot; downgrades him, makes him mono-dimensional, dumbs down his contribution. He&#039;s way much more than that. The guy is truly human, he connects emotionally in ways that are richer and more complex that mere marketing.]]></description>
<pubDate>Tue, 02 Oct 2012 22:07 EDT</pubDate>
<author>MARCELO SALUP</author>
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<title><![CDATA[By: Allie Wassum]]></title>
<link>http://adage.com/article/digitalnext/bruce-springsteen-teach-building-a-brand-lasts/237504/#comments-105373</link>
<description><![CDATA[Love this article. It&#039;s so true that Bruce and his brand built emotional ties among one another that helped them build a brand that has an emotional connection with its fans also.

When we went to his concert at Fenway we drew a similar conclusion and wrote a blog about it - 
Brand Springsteen&rsquo;s performance at Fenway &amp; how to build brands that rock: 
http://sixstoriesup.com/brand-springsteens-performance-at-fenway-how-to-build-a-brand-like-his/]]></description>
<pubDate>Mon, 01 Oct 2012 13:04 EDT</pubDate>
<author>Allie Wassum</author>
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