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<atom:link href="http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Why Social Media Needs TV and TV Needs Social]]></title>
<link>http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that lowers their cost per impression.]]></description>
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<title><![CDATA[By: Chris McCoy]]></title>
<link>http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/#comments-105894</link>
<description><![CDATA[For a number of reasons, Comcast should attempt to buy Twitter. Otherwise, Twitter will have more eyeballs following content than Comcast has viewers. An ad unit sold by Comcast should diffuse down into the 2nd screen experience. Otherwise, ads on TV won&#039;t be worth as much--especially for sports 47% of Twitter is sports and sports is the only thing holding the cable cartel together. Most importantly is the network. Twitter can build themselves into the next Comcast with its growing network, its focus on broadcast, and its ad engine. 

Time to attempt a buy would be 12 months. After that, Twitter is coming after TV.]]></description>
<pubDate>Mon, 22 Oct 2012 18:24 EDT</pubDate>
<author>Chris McCoy</author>
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<title><![CDATA[By: Michael Cross]]></title>
<link>http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/#comments-105730</link>
<description><![CDATA[Completely agree - its time social media had its rightful shot at sales ROI, and believe its possible to measure through modelling the amplification effect of traditional media using media mix modelling. More on how you can measure social media here:
http://brightblueconsulting.co.uk/socialmediaroi/]]></description>
<pubDate>Tue, 16 Oct 2012 06:19 EDT</pubDate>
<author>Michael Cross</author>
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<title><![CDATA[By: Kathleen Gallagher]]></title>
<link>http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/#comments-105715</link>
<description><![CDATA[I get socials need to integrate with tv it&#039;s just too good for a brand not to take advantage of and of course if a brand and hijack say a hashtag during another networks programming good for them. The fact is your right there is not one single source for reliable metrics. I think ComScore is okay for websites, but like Nielson I really hate the methodology though I think if Radian6 played it&#039;s game right then it could take advantage of measuring Social Amplification and become the industry standard. I think what we are looking at is a million different metric tools which eventually need to enter a war and sign some contracts to become a standard, but until the tracking war happens we will just have to deal with the tools we are given and keep in mind that we wont always have accurate data if people don&#039;t want to be tracked or don&#039;t want to provide information they can because that is the beauty of being online is anonymity is possible....if your really good at using backdoors that is.]]></description>
<pubDate>Mon, 15 Oct 2012 14:09 EDT</pubDate>
<author>Kathleen Gallagher</author>
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