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<atom:link href="http://adage.com/article/digitalnext/facebook-s-global-pages-fix-issues-global-marketers-leave/238137/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Facebook's Global Pages Fix Some Issues for Global Marketers, but Leave Others]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-global-pages-fix-issues-global-marketers-leave/238137/#comments</link>
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<description><![CDATA[Facebook's Global Pages solves some issues for global brands, with local pages in each country, but global content requires special tools.]]></description>
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<title><![CDATA[By: Meagan Sutton]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-global-pages-fix-issues-global-marketers-leave/238137/#comments-106325</link>
<description><![CDATA[I agree that Facebook&rsquo;s Global Pages can lead to a lack of brand consistency. It&rsquo;s important that your global consumers are all getting the same message. Letting larger markets have their own localized pages and leaving the smaller markets to the global page interrupts uniformity and could alienate certain markets. Plus, creating local pages for larger markets lowers the number of fans receiving your updates on the global page. Brand consistency is very important in the global marketplace and helps uphold a company&rsquo;s reputation. globalmarketingops.com]]></description>
<pubDate>Fri, 09 Nov 2012 16:40 EST</pubDate>
<author>Meagan Sutton</author>
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