<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/digitalnext/brands-plug-social-media-revolution/238235/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: How Can Brands Best Plug In to the Social-Media Revolution?]]></title>
<link>http://adage.com/article/digitalnext/brands-plug-social-media-revolution/238235/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[A reduced degree of separation between people, 24/7 dialog between people and brands, and the rise of 'techlebrities.']]></description>
<item>
<title><![CDATA[By: Shep Hyken]]></title>
<link>http://adage.com/article/digitalnext/brands-plug-social-media-revolution/238235/#comments-106324</link>
<description><![CDATA[The best marketers know that social media is a great way to build a community. The way to do that is simple: Just be valuable. That means the content you push out is worthwhile for the customer to invest just a precious few minutes to pay attention to what you say. When customers are willing and want to give up their time to follow you, you know have created value.]]></description>
<pubDate>Fri, 09 Nov 2012 15:58 EST</pubDate>
<author>Shep Hyken</author>
</item>
<item>
<title><![CDATA[By: Allie Wassum]]></title>
<link>http://adage.com/article/digitalnext/brands-plug-social-media-revolution/238235/#comments-106314</link>
<description><![CDATA[This is such a great post - for us in the marketing/social world, we sometimes forget that small businesses might not be as tech savvy or current as their new social media savvy consumers. What&#039;s more is that as our familiarity and usage of social media increases, our engagement with brands via social media will change as well: http://sixstoriesup.com/its-all-relative-social-media-engagement-to-stand-the-test-of-time/]]></description>
<pubDate>Fri, 09 Nov 2012 12:44 EST</pubDate>
<author>Allie Wassum</author>
</item>
</channel>
</rss>