<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/digitalnext/happening-facebook/238394/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: What's Really Happening on Facebook (and What to Do About It)]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Changes to Facebook's EdgeRank algorithm mean marketers need to adjust their content strategies. Here's how.]]></description>
<item>
<title><![CDATA[By: Robbie Schlosser]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/#comments-106751</link>
<description><![CDATA[Thanks for helping us understand today&#039;s Edgerank, and for suggesting how to capitalize on it. Doesn&#039;t it make sense to focus on Facebook&#039;s free tactics to enhance our Reach, before we buy ads to accomplish the same thing?]]></description>
<pubDate>Fri, 30 Nov 2012 17:29 EST</pubDate>
<author>Robbie Schlosser</author>
</item>
<item>
<title><![CDATA[By: James Critelli]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/#comments-106598</link>
<description><![CDATA[Hi Matt,

Thank you for the interesting article. One question I had after reading this was, &quot;how do individuals receive branded content 
at all?&quot; From this article, it sounds like if an individual &#039;likes&#039; a page once, and then doesn&#039;t stop back again in the future of their
own volition, they will not receive any updates from this page. If this is the case, what do you believe a brand should do to get 
people to consistently visit a page, so that brands may be able to least share some content in the newsfeed? Is paid content the only viable option?

-James]]></description>
<pubDate>Fri, 23 Nov 2012 20:42 EST</pubDate>
<author>James Critelli</author>
</item>
<item>
<title><![CDATA[By: Andreas Duess]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/#comments-106556</link>
<description><![CDATA[Alternatively, and concurrently, reduce your reliance on Facebook and build up your owned properties, like blogs and newsletters. That way all traffic belongs to you, to shape as you wish.]]></description>
<pubDate>Wed, 21 Nov 2012 09:35 EST</pubDate>
<author>Andreas Duess</author>
</item>
<item>
<title><![CDATA[By: Allan Schlar]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/#comments-106539</link>
<description><![CDATA[Social marketing provides the opportunity to get more earned media and reduce dependence on paid media]]></description>
<pubDate>Tue, 20 Nov 2012 12:48 EST</pubDate>
<author>Allan Schlar</author>
</item>
</channel>
</rss>