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<atom:link href="http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Having a 'mobile strategy' understates the importance of mobile.]]></description>
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<title><![CDATA[By: tony duarte]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-107133</link>
<description><![CDATA[Geoff, this year&#039;s Netbiscuits Mobile Web Metrics report shows smartphones taking just over 83% of traffic share on the Netbiscuits Platform in the US. This compares to just under 5% from tablets. In contrast, the UK&#039;s Guardian site (a news publisher) shows iPads making up a very large proportion of their traffic http://www.guardian.co.uk/info/developer-blog/2012/dec/11/fragmented-world-mobile-traffic-data.]]></description>
<pubDate>Fri, 21 Dec 2012 08:11 EST</pubDate>
<author>tony duarte</author>
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<item>
<title><![CDATA[By: Richard Alsobrooks]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-106685</link>
<description><![CDATA[Apps make things easier to me. That possibly will change when interface catches up but until then I enjoy my apps. Mobile is becoming the future and the future is here. People spend more time on their phone than any other platform. Think about how fast RIM fell off after their issues and choosing to stay behind the &quot;Curve&quot;, pun intended. How much larger will people allow their &quot;mobile&quot; devices to be? A lot of unknown&#039;s but one thing is certain. We want &quot;IT&quot; and want &quot;IT&quot; now. That is our society.

Top Digital Marketing Schools]]></description>
<pubDate>Wed, 28 Nov 2012 14:59 EST</pubDate>
<author>Richard Alsobrooks</author>
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<title><![CDATA[By: Tim Letscher]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-106658</link>
<description><![CDATA[Can&#039;t argue with the bulk of the message, Jon, but correct me if I&#039;m wrong; doesn&#039;t Buzzfeed have mobile apps? Yeah, I thought so and I definitely choose the Buzzfeed iOS app experience over its mobile browser sibling. And since I do indeed have the app installed, looking at pages via mobile browsing, I&#039;m notified to open the app with each and every page load. I don&#039;t disagree with your thoughts above but had to point out a little bit of pot calling the kettle black.]]></description>
<pubDate>Tue, 27 Nov 2012 19:11 EST</pubDate>
<author>Tim Letscher</author>
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<title><![CDATA[By: MARCELO SALUP]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-106609</link>
<description><![CDATA[The ONLY thing you need --strategically speaking-- is a persuasion strategy. If you have that, everything else kind of falls into place. If you are thinking about the individual pieces you don&#039;t have a strategy, you have a series of tactics. The other thing you should have is a plan on how to measure it all. Else... how are you going to know whether it worked?]]></description>
<pubDate>Sun, 25 Nov 2012 21:00 EST</pubDate>
<author>MARCELO SALUP</author>
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<title><![CDATA[By: Geoff Judge]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-106596</link>
<description><![CDATA[Jon, great post. Of the 40% mobile, how much is tablet vs smartphone?
Geoff]]></description>
<pubDate>Fri, 23 Nov 2012 11:28 EST</pubDate>
<author>Geoff Judge</author>
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<title><![CDATA[By: LOUIS PASKALIS]]></title>
<link>http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/#comments-106588</link>
<description><![CDATA[While I agree with the premise from a communications planning perspective, I think the author goes too far with it when he offers the sweeping assertion; &quot;making a distinction between the desktop and mobile web is a mistake.&quot; From a tactical level, this is flat wrong.

The fact is, if you first correctly isolate &quot;smart phones&quot; and tablets in your channel segmentation, you get very clear signal about user &quot;need states&quot; from the former that is much richer than either tablet or laptop. Searches conducted on mobile, for example, generally are conducted much nearer to actual transactions in both time and space , which allows smart marketers the opportunity to engage likely prospects with a higher degree of confidence that their efforts will yield better results.]]></description>
<pubDate>Thu, 22 Nov 2012 09:36 EST</pubDate>
<author>LOUIS PASKALIS</author>
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