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<atom:link href="http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Why Facebook's Naysayers Are Dead Wrong]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[A chorus of skeptics have come out after Facebook's algorithm change reduced the reach of organic posts. Here's what they don't understand about marketing.]]></description>
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<title><![CDATA[By: VINCENT BALUSSEAU]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-108376</link>
<description><![CDATA[Jeff: the Facebook/Comscore study is so biased that I am suprised you would use it as an argument.
Vincent Balusseau, Professor of Marketing, Audencia School of Management.]]></description>
<pubDate>Fri, 22 Feb 2013 08:24 EST</pubDate>
<author>VINCENT BALUSSEAU</author>
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<title><![CDATA[By: Gabriele Woodall]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106757</link>
<description><![CDATA[Totally agree...Old School marketers still just plain don&#039;t get it, stubbornly applying yesterday&#039;s yardsticks to today&#039;s Social ecosystem. The advent of Social has completely redefined marketing and changed the business of selling stuff for good - with huge new opportunities and benefits to marketers and consumers alike. What&#039;s not to love?]]></description>
<pubDate>Sat, 01 Dec 2012 11:49 EST</pubDate>
<author>Gabriele Woodall</author>
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<title><![CDATA[By: Jeffrey Dachis]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106731</link>
<description><![CDATA[I think that is the basis for the change in EdgeRank... a desire to deliver more quality to a user...]]></description>
<pubDate>Fri, 30 Nov 2012 08:08 EST</pubDate>
<author>Jeffrey Dachis</author>
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<title><![CDATA[By: Gary Thompson]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106718</link>
<description><![CDATA[This quote really jumped out at me, and I think it is a core point, &quot;If anything, the last few years have shown us that we are experiencing the largest shift in the communications landscape in the history of mankind.&quot;

I couldn&#039;t agree more with this sentiment, and we at CLOUD [Consortium for Local Ownership and Use of Data] believe that for that full communication shift to unfold the Internet must evolve to its next stage. If social engagement continues to depend on websites, then our communication will remain trapped in the limited dimensions of web properties. Social will survive; Facebook, not necessarily.

I recently made a post &quot;From One Ringy Dingy to Siri: Has Communication Really Changed?&quot; (http://cloudinc.org/ecosystems/article/from-one-ringy-dingy-to-siri-has-communication-really-changed-part-1) that explores our thinking in this social engagement context in more detail.]]></description>
<pubDate>Thu, 29 Nov 2012 14:58 EST</pubDate>
<author>Gary Thompson</author>
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<title><![CDATA[By: Tim Bevins]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106715</link>
<description><![CDATA[The interaction between fans and friends is where the pre-purchase thought originates. Knowing what people are conversing about - and what they are saying to one another - is the key to value in social. You think about buying if people you know (and, probably, like, at least a little) know about a product or service that they like and trust, and if you need that product or service either now or in the future. Social is another platform for the personal conversation that companies never could listen to before. JHMO]]></description>
<pubDate>Thu, 29 Nov 2012 14:02 EST</pubDate>
<author>Tim Bevins</author>
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<title><![CDATA[By: Jeffrey Dachis]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106691</link>
<description><![CDATA[Karen, thanks for the comments. I&#039;m going to reply with a longer response to your points to follow up...]]></description>
<pubDate>Thu, 29 Nov 2012 00:45 EST</pubDate>
<author>Jeffrey Dachis</author>
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<title><![CDATA[By: Richard Alsobrooks]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106683</link>
<description><![CDATA[I do believe Social Media is important but from my experiences users of Facebook are people who use it to keep in contact with friends, family, people they dislike and a few odd&#039;s and ends. While Twitter is where a large portion of Gen Y communicate with companies. You don&#039;t have to deal with the people you don&#039;t want in a news feed and it is a more friendly usage (similar to a news paper format ,. ie. Newsfeed. Facebook has lost a large appeal but it can be regained just don&#039;t know how much interaction is valuable interaction on Facebook.

Top Digital Marketing Schools]]></description>
<pubDate>Wed, 28 Nov 2012 14:44 EST</pubDate>
<author>Richard Alsobrooks</author>
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<title><![CDATA[By: James Critelli]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106673</link>
<description><![CDATA[Hi Jeff,

Great article. I firmly agree with your comment about the importance of social media and trust (that individuals are more likely to buy a product that their friend has recommended), but I cannot help but question the ComScore study. First, it was done in collaboration with Facebook, so the information is likely to be at least somewhat biased. Second, if you look at the original study, the &quot;38% increase&quot; is, for Starbucks, the difference between 1.54% of consumers making a purchase over a 4-week period, and 2.12% making a purchase over the same period. I&#039;m not sure if enough individuals were sampled to make this difference financially significant, and I don&#039;t know how this increase in purchasing compares to other forms of advertising (e.g. display ads on various sites), but it just doesn&#039;t seem completely credible to me. Thoughts?

-James]]></description>
<pubDate>Wed, 28 Nov 2012 12:22 EST</pubDate>
<author>James Critelli</author>
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<title><![CDATA[By: Karen Nelson-Field]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106661</link>
<description><![CDATA[Important to note, we are not naysayers of the platform overall nor social marketing generally, rather we question the ability to grow a brand on the concept of engagement given what we know of years of consumer behaviour research. This is what the research shows over 200 brands, across 5 waves - not just the one or two which are often quoted in pop press.

Additionally you will see in the AdAge article that Facebook itself are the ones advocating reach and frequency over engagement, we are not advocates of clicks either.

&quot;Broadly speaking we would agree with that sentiment, that focusing on core marketing metrics, like reach and frequency is what drives effectiveness. Engagement is an interesting and important metric for some marketers and campaigns. But it shouldn&#039;t be standard by which Facebook as a marketing platform is evaluated.&quot; Mr Mudd, Facebook Executive

and

&quot;Last month, Facebook talked about Nielsen research showing only a 0.07% correlation between high clickthrough and actual sales and relative high correlations between positive ROI and maximized reach and frequency.&quot;


We think the future for the Facebook ad-model lies in its ability to target close to the purchase occasion. We know that ads have the greatest effect when the consumer is in the market to buy and is close to the purchase occasion - so for me I look forward to seeing what happens in the real-time targeting space.]]></description>
<pubDate>Tue, 27 Nov 2012 20:16 EST</pubDate>
<author>Karen Nelson-Field</author>
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<title><![CDATA[By: Kathleen Gallagher]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106656</link>
<description><![CDATA[I ignore the naysayers at this point Facebook can&#039;t fail and they wont they are just too big and they built a brand that we have a hard time leaving. What was once a way to intrigue us and connect us with friends is now a marketing tool. I think it goes like this when your younger your on FB for friends and to socialize. In college it&#039;s to keep up with those friends and meet new ones, but by the time your out of school on your own and you are a different person you find that FB can keep your connected to family, keep you entertained, and introduce you to new brands and content. It is a tool for sharing everything FB is now is what my generation made it to be. I was in college when it came out and it&#039;s an amazing tool. It&#039;s not the end all be all of social online and I would never recommend everyone throw all they have into it, but it&#039;s a tool to amplify and engage your audience. I agree with your article and say ignore the naysayers they just want to make noise and as we know in our world we love to build up to take down the problem is sometimes we build something up so big it can never be taken down...and yes I could give examples, but for now I&#039;ll leave it at that.]]></description>
<pubDate>Tue, 27 Nov 2012 17:41 EST</pubDate>
<author>Kathleen Gallagher</author>
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<title><![CDATA[By: Greg Russak]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106652</link>
<description><![CDATA[&quot;Companies that embrace the value of engaging with their customers to build brands will out-perform those that follow the rigid dogma of reach and frequency. They will thrive in a world that has moved on from mass communications to a mass of communicators.&quot;

Couldn&#039;t agree more.]]></description>
<pubDate>Tue, 27 Nov 2012 13:54 EST</pubDate>
<author>Greg Russak</author>
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<title><![CDATA[By: Kelly Horton]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106649</link>
<description><![CDATA[As soon as you try to reduce social marketing ROI to a spreadsheet you lose sight of the most important aspect of social marketing, which is being social. Provide relevant content and human interaction to build trust and brand loyalty. 

Great perspective Jeff.]]></description>
<pubDate>Tue, 27 Nov 2012 13:25 EST</pubDate>
<author>Kelly Horton</author>
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<title><![CDATA[By: Jacob Nehman]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106647</link>
<description><![CDATA[Jeff, 

Do you think that Facebook wants to protect is users from being bombarded too much and instead encourage higher quality in engagement? Is it a classic quality over quantity scenario?]]></description>
<pubDate>Tue, 27 Nov 2012 12:44 EST</pubDate>
<author>Jacob Nehman</author>
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<title><![CDATA[By: Brian Mook]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/#comments-106644</link>
<description><![CDATA[I think you are right on with the line &quot;You don&#039;t build brands at people, you build brands with them&quot;. I manage the social presence for a Fortune 50 and we&#039;re finally realizing that in social. We&#039;re also starting to use a user&#039;s affinity to help determine ROI for our social tactics. Meaning, what else are our fans Liking, commenting on, ReTweeting, sharing etc. We can use that data to help inform other digital channels like search or display. When other organizations start doing the same, they can at least find some indirect benefit of investing in their social communities.]]></description>
<pubDate>Tue, 27 Nov 2012 10:59 EST</pubDate>
<author>Brian Mook</author>
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