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<atom:link href="http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Is Your So-Called 'Native' Advertising Really Native?]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments</link>
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<description><![CDATA[Bad 'native' ads are worse than banners because they destroy trust between people and their content.]]></description>
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<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106969</link>
<description><![CDATA[Useful infographic on native advertising that covers many of the players: http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic]]></description>
<pubDate>Thu, 13 Dec 2012 04:32 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106898</link>
<description><![CDATA[A good deal of what passes for &quot;reportage&quot; on AdAge these days is actually self-promotion by someone with a clear vested interest in whatever point of view they are advocating. Blame the interwebs for destroying AdAge&#039;s business model, or blame AdAge for not investing in the kind of journalism that would make it still worth paying for.]]></description>
<pubDate>Sat, 08 Dec 2012 11:58 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106885</link>
<description><![CDATA[Kudos, Solve. Jonathan, the Ad Age implementation of Solve Media&#039;s security platform is definitely paid media. PS. these ads are obviously memorable where banners are not and they are clear instead of crazy gibberish, which works for me]]></description>
<pubDate>Fri, 07 Dec 2012 14:42 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106881</link>
<description><![CDATA[Shouldn&#039;t this be labeled as a &quot;Sponsored Post&quot; or something since Solve Media is used on AdAge.com and I&#039;d guess that it&#039;s not something they pay for?

PS: Do I really have to have to type &quot;11x the lift&quot; in the box below this in order to post my comment? Yep...that&#039;s not annoying at all.]]></description>
<pubDate>Fri, 07 Dec 2012 11:07 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106865</link>
<description><![CDATA[Most advertising models don&rsquo;t work, even native, because to be successful they must interrupt what a consumer is doing. This is why ads are universally loathed. Having said that, there is a magic that occurred if relevant advertising is presented seamlessly where, when, and how consumers want it. As you said, when consumer needs are &ldquo;served,&rdquo; they willingly swap their precious attention for valuable information. This exclusively happens when consumers are shopping online and more often than not within the pages of a retail website. In this moment of truth shoppers raise their hands and ask for marketers to share details about their products. IAB banners could work, but innovative formats that deliver brand messages in ways that facilitate, not irritate, shopping behaviors are what is really needed. 

http://www.hooklogic.com/advertise/product-ads-network?comment]]></description>
<pubDate>Thu, 06 Dec 2012 14:17 EST</pubDate>
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<title><![CDATA[By: info]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106862</link>
<description><![CDATA[You&#039;re absolutely right Ari! Great article. I use Solve Media captchas on a new website I just launched, Adpressive.com - It&#039;s the most literal interpretation of native advertising with ads as content and content as ads. These ads are entertain and are sought out and/or submitted by consumers. I have a lot more planned with this concept along the lines of native advertising so it&#039;s perfect timing. I&#039;m looking forward to playing a role in the growth in native advertising.]]></description>
<pubDate>Thu, 06 Dec 2012 13:03 EST</pubDate>
<author>info</author>
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<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106856</link>
<description><![CDATA[Jeffrey Gitomer famously said &quot;People don&#039;t like to be sold, but they love to buy&quot; - same concept. When ads are intrusive or forced to act &quot;natively&quot; and are indeed out of context and relevance for the consumer. They are being sold. Instead when done well, native advertising helps people buy - which we know people do indeed, love to do.]]></description>
<pubDate>Thu, 06 Dec 2012 12:07 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/#comments-106848</link>
<description><![CDATA[I agree - value to the consumer is where it&#039;s at. But I also agree this term needs clarification if it&#039;s going to be valid going forward. &quot;Native advertising&quot; seems to be just another catch phrase, or an attempt to draw a new frame around types of ads we already see. I really haven&#039;t seen too much - other than the advertorials you mention - that might qualify as &quot;native.&quot; Can you point to a few examples of what you consider good and bad native advertising?
Cheers.]]></description>
<pubDate>Thu, 06 Dec 2012 10:43 EST</pubDate>
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