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<atom:link href="http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Customer Anger Over Tracking Isn't About Privacy, It's About Respect]]></title>
<link>http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Overly aggressive retargeting may generate direct response, but it ultimately damages the brand when consumers feel totally disrespected.]]></description>
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<title><![CDATA[By: ROBERT ANTHONYSON]]></title>
<link>http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments-107246</link>
<description><![CDATA[I think that the context in which the ad appears can be very important. If someone is on Amazon and gets a shoe ad, they are at least possibly in a shopping mood or they wouldn&#039;t be on Amazon in the first place. However, if that same person gets the ad while on CNBC, his/her predisposition to looking at shoes could be substantially lower.

Bob]]></description>
<pubDate>Wed, 02 Jan 2013 17:28 EST</pubDate>
<author>ROBERT ANTHONYSON</author>
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<title><![CDATA[By: James Critelli]]></title>
<link>http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments-107038</link>
<description><![CDATA[Hi Alan,

Good article. I think privacy concerns are sometimes overestimated while people&#039;s tolerance for obnoxious ads
is underestimated. I just had one question about the article: you mentioned that &quot;a great audience in the wrong 
context is worthless&quot;, but in his new book, &quot;The Daily You&quot;, author Joseph Turow talks about how, as a result of
big data being used in marketing and the adoption of RTB exchanges, &quot;selling individual impressions has resulted 
in a marketing perspective so that the publishing sites on which ads appear are unimportant; the goal is to reach 
people with particular characteristics wherever they show up.&quot; The basic premise is that if an individual&#039;s exact
characteristics match the profile of your target customer, it doesn&#039;t matter where they are reached. Thoughts?

Thanks,

-James]]></description>
<pubDate>Mon, 17 Dec 2012 12:41 EST</pubDate>
<author>James Critelli</author>
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<title><![CDATA[By: Gregory Armshaw]]></title>
<link>http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments-107028</link>
<description><![CDATA[Nice Article

Thanks
Greg]]></description>
<pubDate>Sun, 16 Dec 2012 22:12 EST</pubDate>
<author>Gregory Armshaw</author>
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<title><![CDATA[By: Timo Eranko]]></title>
<link>http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/#comments-107015</link>
<description><![CDATA[I am very happy to hear that someone is worried about the push-marketing. People hate it. That is exactly why we provide only marketing which is enjoyable pull-marketing. We don&acute;t irritate, we give free gifts for people. Their echo. It is called EchoBoy-marketing. It is very fun. You&acute;ll see. Soon. On your iPhone&acute;s or Lumia&acute;s screen. It&acute;s fking fun!

Timo Eranko
Echoquiz Inc.
Helsinki Finland]]></description>
<pubDate>Fri, 14 Dec 2012 17:27 EST</pubDate>
<author>Timo Eranko</author>
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