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<atom:link href="http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Just Who Do The Data Paranoiacs Think We Are?]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Far from limiting choice, data-driven advertising helps underwrite independent sites that expand the information and offers available to consumers.]]></description>
<item>
<title><![CDATA[By: Jai Tsong]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments-107119</link>
<description><![CDATA[&quot;For example, these days I&#039;m in the market for running shoes. Rosen&#039;s sequencing presumes that I would be bombarded by shoe-related advertising...&quot; This could well be true. But perhaps a more likely scenario is that in the future, one will not be inundated with running shoe ads because semi-deep pocketed running shoe companies will see their ads supplanted by very deep pocketed companies in other categories. For example, pharmaceuticals. A scenario here is that a depression sufferer&#039;s reality is distorted by the fact that the data deities have identified him as such and now he sees 100 times as many anti-depressant ads than the average person. His understanding of reality is this clouded and biased by this self-reinforcing cycle to the point that he thinks all solutions to depression are pharmaceutical. He kills himself one day - but maybe he would not have, had he seen the running show ads that had been supplanted by &quot;Big Data&quot; as the author calls it, and started a healthy exercise program. I believe there is something fundamentally wrong and sinister when one&#039;s reality is shaped by such big brotherish restricting of the natural spectrum of life&#039;s choices. Big Data sounds like Big Oil, except Big Oil delivers us a very valuable product and is far less oily.]]></description>
<pubDate>Thu, 20 Dec 2012 08:34 EST</pubDate>
<author>Jai Tsong</author>
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<item>
<title><![CDATA[By: Jai Tsong]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments-107118</link>
<description><![CDATA[I did the same when we were looking for a car back in 2009 and I am still getting bombarded.]]></description>
<pubDate>Thu, 20 Dec 2012 08:20 EST</pubDate>
<author>Jai Tsong</author>
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<title><![CDATA[By: GEORGE PARKER]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments-107093</link>
<description><![CDATA[Like you, I was in the market for something specific. In this case, a vacuum cleaner. I went on line, checked out stores and etailers. Found the best price for exactly what I wanted at Target. Went to my local, bought one... No shipping etc. That was two months ago... I am still being bombarded by ads for vacuum cleaners. If data is so smart... Why are advertisers paying money to reach someone who is now out of the market?
Cheers/George &quot;AdScam&quot; Parker]]></description>
<pubDate>Tue, 18 Dec 2012 22:40 EST</pubDate>
<author>GEORGE PARKER</author>
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<title><![CDATA[By: MARCELO SALUP]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/#comments-107057</link>
<description><![CDATA[I can&#039;t believe an article like Rosen&#039;s can be taken seriously in our present environment, especially when it flies in the face of facts. The most grevious statement (Data-driven personalization &quot;leaves no possibility for individuality, eccentricity or the possibility of developing tastes and preferences that differ from those of people you superficially resemble.&quot;) is so bogus it is laughable. When one has access to zillions of sites, when one&#039;s bookmarks reach into the thousands there is, on the contrary, the ability to inject randomness into everything.

What is going to be interesting, however, over the next few years is how the creative agencies adapt to the fact that we normally cruise dozens of sites. I wonder if it were possible to create a &quot;creative generator&quot; that would instantly form appropriate messaging in each site, even independently of the person&#039;s profile, more dependent on the site itself. That would be an awesome tool]]></description>
<pubDate>Tue, 18 Dec 2012 09:27 EST</pubDate>
<author>MARCELO SALUP</author>
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