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<atom:link href="http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Don't Blame Facebook: 10 Reasons Low Conversion Rates Are Your Fault]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[If your Facebook strategy is failing, it probably boils down to one of these ten common mistakes.]]></description>
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<title><![CDATA[By: ADRIAN BRIGHAM AG]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107201</link>
<description><![CDATA[Sounds cool. So, just how many &quot;links&quot; do I need to take to Starbucks to get a cup of coffee without having to give them any cash for it? Let me know as I&#039;m going over there Friday AM to meet a friend. Thanks in advance!]]></description>
<pubDate>Thu, 27 Dec 2012 02:00 EST</pubDate>
<author>ADRIAN BRIGHAM AG</author>
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<title><![CDATA[By: Tarikul Islam]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107189</link>
<description><![CDATA[Social media marketing is not only about brand recognition though. Google now factors social media use into its ranking of web pages, counting links from Facebook, Twitter, and others in their inbound link count for a website. This means that social media is now also an important branch of a complete SEO strategy, making it of paramount importance that businesses engage fully in social media marketing.I&#039;ve been using socialbakers, hootsuite and socialkik to increase my followers and fans.]]></description>
<pubDate>Wed, 26 Dec 2012 06:37 EST</pubDate>
<author>Tarikul Islam</author>
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<title><![CDATA[By: ADRIAN BRIGHAM AG]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107178</link>
<description><![CDATA[These comments are not only quite correct, they have also been measured. In a report released last year by Customer Care Measurement &amp; Consulting regarding the state of customer service in our society part of their study looked at buyer motivation. The key word is &quot;buyer&quot;, not &quot;fan&quot;, &quot;like&quot; or &quot;friend&quot;. They studied the importance of things that actually influenced purchasing decisions and then ranked each on a scale of 1 - 10 in importance. At the very top in the mid 8&#039;s was personal experience with a product or a close friend or family member&#039;s personal recommendation. Just below that was traditional earned media exposure on TV, radio, and print.

At the very bottom were social media friends recommendations or things posted in social media sites, both barely breaking above 1. As a matter of fact nothing related to traditional media scored below a 5. Nothing in digital media scored over 5. Nuff&#039; said!]]></description>
<pubDate>Sun, 23 Dec 2012 20:15 EST</pubDate>
<author>ADRIAN BRIGHAM AG</author>
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<title><![CDATA[By: John Wojewidka]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107157</link>
<description><![CDATA[I agree totally with the sentiments of the commenters here. FB ads - regardless of how well they&#039;re rendered - won&#039;t ever be more successful than they are because of the environment. Just like the big push for mobile ads, people are not inclined - specially in a typical mobile &quot;circumstance&quot; - to click on anything but what they came for.

The suggestions are all really good, basic recommendations on how to create an effective presence. When, or if, anyone clicks, at least you should be prepared. But, counting on those billion people to be your very own superconsumers just because you exist is not a good strategy. A FB strategy should probably be a part of your portfolio (depends on what you are selling), but it has to be assessed using logic and common sense. Re: What would *you* do if...?]]></description>
<pubDate>Fri, 21 Dec 2012 15:38 EST</pubDate>
<author>John Wojewidka</author>
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<title><![CDATA[By: Hannah Cohn]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107152</link>
<description><![CDATA[Make sure to keep your Facebook content appropriate, creative, and up-to-date. You never know who is looking at your profile and how it may affect you in the future.]]></description>
<pubDate>Fri, 21 Dec 2012 14:32 EST</pubDate>
<author>Hannah Cohn</author>
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<title><![CDATA[By: Rick Tuinenburg]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107137</link>
<description><![CDATA[Facebook made the platform so social that nobody wants to buy. I know retailers that are telling me they gets lots of looky lew traffic on their FB page, but terrible actual sale conversion. People are just NOT in shopping mode when they are on the Facebook platform. They rather get back to add a comment here and there.]]></description>
<pubDate>Fri, 21 Dec 2012 12:06 EST</pubDate>
<author>Rick Tuinenburg</author>
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<title><![CDATA[By: PAUL DUNAY]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107135</link>
<description><![CDATA[@Michael -- Its a great point - people come to FB to be social - so brands like Fender, Jose Cuervo do great since they are inherently social - I am advocating for the use of that FB data to make your web experience even better which is starting to happen with some retailers. Its a trend to watch for next year!]]></description>
<pubDate>Fri, 21 Dec 2012 11:35 EST</pubDate>
<author>PAUL DUNAY</author>
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<title><![CDATA[By: Michael Stout]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/#comments-107134</link>
<description><![CDATA[Great article. The funny thing is, I don&#039;t know anyone on fb who wants to see an ad from a major advertiser. I love seeing promotions and ads from friends and artists who have a CD they&#039;re hawking, or bags they&#039;re selling that they actually made. Something cool from their small business or art. But ads and promotions from big advertisers are something I got on fb to get away from. fb is a place for friends, not for Tide and Cheerios. The advertising rush to fb is laughable and any big client who believes that fb will net them a lot of business deserves what little business they get. Now if VW wants to give me $5,000 off my next car because I&#039;m on fb, well, maybe. But most of the time my friends and I want to share our lives, not our brands. The only brands we do care about are those that we truly have a connection with. Maybe a guitar brand, or a tequila we love, or a cool T-shirt company we just discovered. We all understand that fb wants to sneak more ads in there so they can make money and get their stock price out of the toilet. But the more they do that the less people will want fb and the greater the opportunity for someone else to come in and create a new fb without all these annoying messages. Just my opinion of course.]]></description>
<pubDate>Fri, 21 Dec 2012 11:18 EST</pubDate>
<author>Michael Stout</author>
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